AM/PM Podcast

Why did a TikTok Shop brand lose 96% of its sales? Discover what went wrong and the creator strategy being used to revive it, rebuild momentum, and drive more Amazon sales.

What happens when a TikTok Shop brand generating approximately $200,000 per month suddenly loses 96% of its sales? In this episode, Bradley Sutton welcomes Chris Lyell, CEO of Octane Labs, to examine the dramatic decline of Grooved Learning and reveal the strategy his team is using to rebuild it. After falling to around $8,000 in monthly revenue, the brand provides a powerful case study of how quickly momentum can disappear when a TikTok Shop content engine stops running.

Chris discovered that the product itself was not the problem. The brand’s leading creators had moved on or been recruited by competitors, communication with affiliates had slowed, older videos were no longer converting, and its advertising campaigns were configured incorrectly. Meanwhile, less expensive competitors continued publishing fresh content and capturing more of the market. To restart the engine, Chris and his team are producing 100 UGC videos with 100 different creators, re-engaging the brand’s former top performers, and creating contests that encourage affiliates to turn one product sample into multiple videos.

 

The conversation also breaks down how new brands can generate their first TikTok Shop sales without an established creator network. Chris explains how paid creator platforms can help sellers build an initial library of content, create social proof, and attract more experienced affiliates. He also shares how to write concise creator briefs, structure commissions, use targeted collaborations instead of crowded direct messages, and continually feed fresh content into GMV Max campaigns. Without that steady flow of new videos, even successful TikTok Shop listings can lose momentum within weeks.

 

TikTok’s impact can extend far beyond sales completed on the platform. Chris has seen branded Amazon searches increase by 600% to 700% after products gained attention on TikTok, helping sellers reduce PPC dependence and improve their overall margins. The lesson is clear: TikTok Shop success is not built on one viral video. It comes from creating a repeatable system that supports creators, produces content consistently, and turns attention into momentum across every sales channel. Build the engine, keep fueling it, and even a struggling brand can find its way back to growth.

In episode 550 of the AM/PM Podcast, Bradley and Chris discuss:

• 00:00 - Introduction
• 02:27 - How TikTok Reduced Amazon TACoS Below 4%
• 06:03 - The TikTok Shop Brand That Lost 96% Of Its Sales
• 08:34 - Why The Brand’s Creator And Advertising Engine Collapsed
• 12:40 - The Recovery Plan To Win Creators Back
• 15:55 - Producing 100 UGC Videos With 100 Creators
• 18:45 - Building Creator Momentum From A Cold Start
• 23:45 - Using Creator Purchases To Generate Social Proof
• 27:25 - Why Fresh Content Is Essential For GMV Max
• 32:42 - Automatic Versus Manual GMV Max Campaigns
• 36:39 - Targeted Collaborations Versus Direct Messages
• 38:55 - Structuring Commissions And Managing Product Samples
• 43:11 - How TikTok Shop Sales Create An Amazon Halo Effect

Amazon is testing MCF with Prime. Walmart and TikTok Shop sales are absolutely booming. 10 new AI features that will help your Amazon, Walmart, or TikTok Shop business. These and more on today's Weekly Buzz episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

Walmart e-commerce sales surge as CEO touts 'price, speed and convenience'
https://www.foxbusiness.com/retail/walmart-e-commerce-sales-surge-ceo-touts-price-speed-convenience

TikTok Shop is driving more online sales in the US than Target and other major retailers
https://www.businessinsider.com/tiktok-shop-us-spend-is-larger-than-target-costco-data-2026-8

10+ New AI Features For Amazon, Walmart, and TikTok Shop

1. Seller Pulse — A near-real-time dashboard widget for monitoring sales, orders, units sold, ad spend, conversion rate, TACoS, and other metrics across Amazon, Walmart, and TikTok Shop.
2. Ads MCP Write Capabilities — Users can create advertising campaigns, add keyword targets, and manage bids directly through the Helium 10 MCP using Claude, ChatGPT, or another compatible AI assistant.
3. Walmart Ads in MCP — Users can analyze Walmart advertising performance, ask questions about campaign data, and make changes to Walmart campaigns through the MCP.
4. B2B Metrics in Profits — Helium 10 Profits now separates B2B and B2C orders, allowing sellers to compare business-customer sales with regular consumer sales.
5. AWD Inventory Visibility — The Inventory Levels page now displays Amazon Warehousing and Distribution inventory, including inbound AWD units and inventory moving from AWD to FBA.
6. Keyword Tracker MCP Write Capabilities — Users can check whether keywords are already being tracked, add missing keywords, and start tracking products directly through the MCP.
7. Review Insights in MCP — Users can access Amazon review-analysis data, identify positive and negative review themes, and compare an ASIN’s reviews against its broader category.
8. TikTok Influencer Search in MCP — Sellers can find TikTok creators based on niche, keywords, sales generated, units sold, follower count, and other performance criteria.
9. TikTok Product Search in MCP — Users can discover top-performing TikTok Shop products based on niche, GMV, sales period, and other filters.
10.  TikTok Top-Performing Video Search — Sellers can identify which TikTok videos generated the most GMV for a specific product.
11.  TikTok Creator Identification — Users can find the creators responsible for the highest-performing videos associated with a TikTok Shop product.
12.  Additional MCP Credit Packs — Users who reach their MCP credit limit can now purchase additional credit packs through the Plans and Billing section of Helium 10.

In episode 549 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

• 00:00 - Introduction
• 00:54 - Amazon MCF Prime Coming?
• 02:54 - Walmart Online Sales Booming
• 04:24 - TikTok Shop Sales Booming
• 06:11 - 10 New AI Features For Amazon/Walmart/TikTok Shop

Discover how Amazon Global Logistics could simplify your supply chain, reduce surprise fees, speed up FBA inventory, and change how you ship products globally.

Getting inventory from your factory into Amazon FBA can be one of the most complicated parts of running an ecommerce business. Between freight forwarders, customs, placement options, unexpected fees, and changing transit times, sellers have plenty of decisions to make. In this episode, Bradley Sutton sits down with Alex Berry, who leads Amazon Global Logistics (AGL), to break down how the program works and where it fits into an Amazon seller's supply chain.

 

Alex explains how AGL differs from traditional freight forwarding, including Amazon Managed Placement and Seller Managed Placement. Sellers can choose between different approaches for getting inventory distributed across Amazon's five US regions, while AGL also offers air, standard ocean, and fast ocean shipping options. The conversation also tackles Incoterms such as FOB and DDP, Amazon Customs and Trade (ACT), payment options, and one of the biggest headaches in international freight: unexpected fees. Unlike the common "Bill One, Bill Two" model Alex describes in the freight industry, he says AGL provides the price upfront without a second bill filled with additional charges such as detention, demurrage, or driver wait times.

But AGL is continuing to expand. Alex shares updates on dangerous goods support, including electronics with batteries and upcoming lithium-ion battery capabilities, as Amazon works toward supporting more than 99% of ASINs by mid-2027. He also discusses faster routes into the eastern US, premium ocean service into Europe, expanding international shipping lanes, contract pricing for qualifying sellers, and plans that could eventually allow sellers to use AGL to ship directly to non-Amazon destinations such as their own warehouses and 3PLs.

Ready to explore Amazon Global Logistics? Visit http://h10.me/agl to learn more, start the onboarding process, and get approximately 8% off your first AGL shipment as a first-time user.

Helium 10 Elite members: Keep an eye on your inbox for a separate AGL link specifically for Elite members.

Whether you're already using a freight forwarder or simply looking for more options, this episode offers a closer look at what Amazon is building on the logistics side of the business. The biggest lesson isn't necessarily that every seller should switch to AGL—it's that sellers should understand their true landed costs, shipping speed, placement strategy, and supply chain options before deciding what works best. The more efficiently you can get inventory where customers need it, the better positioned your business is to stay in stock, protect margins, and keep growing.

In episode 548 of the AM/PM Podcast, Bradley and Alex discuss:

• 00:00 - Introduction
• 00:38 - Everything You Need To Know About AGL
• 03:11 - Inside Amazon Global Logistics
• 07:26 - AGL Vs. Traditional Freight Forwarders
• 10:27 - How AGL Inventory Placement Works
• 13:19 - Understanding FOB And DDP Shipping
• 15:37 - Customs, Duties, And Payment Options
• 18:01 - Using AGL For Multichannel Selling
• 19:43 - Avoiding Surprise Freight Forwarding Fees
• 22:02 - Shipping Hazmat Products With AGL
• 23:59 - Air, Standard, And Fast Ocean Shipping
• 25:51 - New AGL Features Coming For Sellers
• 30:00 - How To Get Started With AGL

Amazon limiting written reviews for customers to read, Helium 10 MCP hackathon contest with big prizes, and new Helium 10 ChatGPT plugin.

We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

Amazon Limits How Many Reviews Shoppers Can Read
https://www.ecommercebytes.com/2026/08/16/amazon-limits-how-many-reviews-shoppers-can-read/

Helium 10 Hackathon
Helium 10 is launching an MCP and Prompt Hackathon where sellers can submit their best Claude skill, prompt, or both for a chance to win prizes worth up to $4,500. Submissions should demonstrate creative ways to use Helium 10 data to save time or money, improve efficiency, increase sales, or accomplish things that weren’t possible before MCP. Finalists may present their creations during a live webinar on September 3 at 8 a.m. Pacific, giving sellers a chance to learn from each other and discover new ways to use MCP. Prizes include up to a full year of Helium 10 Diamond plus Amazon gift cards. **Submit your skill or prompt by the September 1 deadline at http://h10.me/hackathon.**

Trade Court Upholds the End of De Minimis: What the “Detroit Axle” Ruling Means for Ecommerce
https://www.ecomm-alliance.org/blog/trade-court-upholds-the-end-of-de-minimis/

New Helium 10 ChatGPT Plugin
Helium 10 has launched its new ChatGPT plugin, giving Diamond plan members and above direct access to the full Helium 10 MCP experience inside ChatGPT. Once installed and connected, users can tap into 70 different tools covering keyword and product research, competitor analysis, listing optimization, historical rank, search volume, pricing, sales velocity, P&L, advertising, inventory, and more—without downloading and uploading reports. By pulling directly from actual Helium 10 and Amazon data, the integration also helps reduce AI hallucinations and makes analyzing seller data faster and easier. Usage counts toward the same combined 1,000 MCP call limit per billing cycle.

Amazon Solution Provider Services: New Seller Central Authorisation Process Starting 8/10/2026
https://ecomranker.com/amazon-seller-central-authorisation-process-2026/

Harvest SQP Keywords with AI
Bradley introduces the new Search Query Performance Outperformer Skill for the Helium 10 MCP, designed to uncover high-opportunity keywords by analyzing a full year of SQP data and identifying terms where your product converts better than the market. The skill cross-checks Keyword Tracker, Cerebro, and Helium 10 Ads to find outperforming keywords you aren’t tracking, keywords with weak organic or sponsored visibility, and advertising opportunities where you should add a target or increase your bid. What could take an hour of manually downloading and comparing reports can be completed in about a minute, and with the new Helium 10 Ads write capabilities available to Elite members and coming soon to Diamond, the MCP can even implement keyword and bid changes for you. To get the skill, comment “I need the SQP Outperformer Skill” below and we’ll send you the download link.

New AI Agent For Amazon Keyword Research
Helium 10 has launched Helium, its new built-in AI agent, in beta for Diamond members and above. Think of it as having an AI assistant like ChatGPT or Claude directly inside Helium 10, without needing an outside subscription or using external AI tokens. Because Helium connects directly to Helium 10 data, it can quickly run analyses across tools like Cerebro, Search Query Performance, Keyword Tracker, and Helium 10 Ads, helping identify keyword gaps, analyze sales and conversion performance, compare listings with competitors, audit advertising, and more. Helium is also being built with Helium 10-specific knowledge, allowing it to proactively surface insights and opportunities beyond what you explicitly ask. Future capabilities are expected to include custom dashboards, scheduled tasks, and more advanced workflows. Diamond and Elite members can find “Ask Helium” inside Helium 10 and start testing the beta now.

Amazon Prime Air drone delivery is expanding to nearly 500 US cities and towns this year
https://www.aboutamazon.com/news/transportation/amazon-prime-air-drone-delivery-expansion

That’s a wrap for this week’s Weekly Buzz! We hope you found these updates helpful and are ready to put them into action. Be sure to check back next week for the latest Amazon, e-commerce, and Helium 10 news. Until then, we’ll see you next week to find out what’s buzzing!

In episode 547 of the AM/PM Podcast and Weekly Buzz, Carrie talks about:

• 00:00 - Introduction
• 00:44 - Amazon Limiting Reviews?
• 02:31 - Helium 10 Hackathon
• 05:45 - Trade Court Upholds De Minimis Ruling
• 07:31 - New ChatGPT Amazon Plugin
• 09:54 - New Authorization Process for Service Providers
• 10:58 - Harvest SQP Keywords with AI
• 14:56 - New AI Agent For Amazon Keyword Research
• 20:27 - Amazon's Prime Air Drone Delivery

In this episode, Bradley shares 10 new tools and strategies for Amazon, TikTok Shop, and Walmart sellers, covering AI research, ad tactics, inventory, indexing, and smarter profit tracking.

What if you could uncover keyword indexing problems, research entire Amazon niches with AI, monitor sales across marketplaces, and find new advertising opportunities in a fraction of the time? In this episode, Bradley Sutton breaks down 10 new Helium 10 tools and strategies, plus 2 bonuses, built to help Amazon, TikTok Shop, and Walmart sellers make faster, more informed decisions.

 

The episode dives heavily into new Helium 10 MCP capabilities, including Black Box Niche research, historical price, BSR, review, and search volume data, Index Checker, Product Targeting, and competitor research. Bradley demonstrates how these tools can work together with Claude to uncover niche opportunities, analyze competitors, identify keyword gaps, and find potential product targets without jumping manually between multiple reports.

 

There are also updates designed to improve everyday operations. Sellers can now check keyword indexing directly from Keyword Tracker, use prebuilt advertising tactics and bid rules, monitor TikTok Shop performance through Seller Pulse, view Walmart inventory levels, account for indirect business costs inside Profits, and gain greater visibility into AWD inventory. Each feature is connected to a practical strategy for protecting profitability, improving advertising, or spotting problems before they become bigger issues.

The biggest takeaway is that these aren't just new buttons to click. They're opportunities to combine AI, automation, and better data into smarter workflows for your e-commerce business. Whether you're researching your next product, optimizing PPC, watching inventory, or figuring out why a keyword suddenly stopped ranking, the right data can help you act faster and make better decisions before your competitors do.

In episode 546 of the AM/PM Podcast, Bradley covers:

• 00:00 - Introduction
• 01:27 - Keyword Tracker Index Checker
• 04:57 - Niche MCP
• 08:00 - MCP History - Price, BSR, Reviews, Search Volume
• 11:16 - Amazon Ads Tactics
• 15:56 - Index Checker MCP
• 18:21 - TikTok Shop Seller Pulse
• 20:09 - MCP Product Targeting
• 23:48 - Walmart Inventory Levels
• 24:53 - MCP Competitors
• 29:02 - Amazon Indirect Costs
• 31:20 - AWD Inventory

TikTok Shop USA sales are booming. There are some new regulations for packaging if you're selling in Europe, and the most-requested tool for MCP for Helium 10 is now available. These stories and more on today's weekly buzz!

 

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

TikTok Shop’s U.S. GMV Nearly Doubles to $11.8B in H1 2026
https://www.netinfluencer.com/tiktok-shop-us-gmv-nearly-doubles-to-11-8b-usd-in-h1-2026/

Why China’s traders, e-commerce merchants feel boxed in by new EU packaging rules
https://www.scmp.com/economy/policy/article/3363746/why-chinas-traders-e-commerce-merchants-feel-boxed-new-eu-packaging-rules

Most Asked For Helium 10 MCP Update
Helium 10 has launched Black Box Niche for MCP, giving sellers the X-ray-style data they’ve been asking for directly inside Claude. Instead of researching keywords one at a time with the Chrome extension, users can analyze multiple niches at once and compare metrics like search volume, top-product revenue, number of listings generating over $5,000 in sales, and how many top products have low review counts. The feature makes it much faster to compare market opportunities and competition across multiple keywords using the Helium 10 MCP.

 

How Amazon's AI shopping assistant makes hundreds of millions of products feel personal
https://www.aboutamazon.com/news/retail/alexa-for-shopping-learn-and-be-curious-podcast

Optimize your listings with built-in Seller Central tools
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR1ZKWFZETkRTSFhYQVo1

Amazon Expands Locker Network to more than 750 U.S. College Locations
https://press.aboutamazon.com/retail/2026/8/amazon-expands-locker-network-to-more-than-750-u-s-college-locations

In episode 545 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

• 00:00 -  Introduction
• 00:43 - TikTok Shop US BOOMING
• 03:13 - New EU Packaging Regulations
• 05:11 - Most Asked For MCP Update
• 09:13 - Amazon's Alexa Predictions
• 14:36 - Research Dead Amazon Listings For Opportunity
• 17:55 - Amazon Caters To College Students

What if one overlooked Amazon metric is quietly costing you sales? Discover how keyword tracking, rank data, and smarter PPC decisions can uncover hidden revenue and stop wasted ad spend.

 

Amazon sellers spend countless hours researching products, optimizing listings, and managing PPC, but one important metric can easily get overlooked: keyword rank. In this episode, Bradley Sutton breaks down why tracking where your products appear for important search terms can reveal whether your advertising is actually helping your business grow or simply burning through your budget.

Even with the rise of AI-powered shopping experiences, keywords remain a major part of how customers discover products on Amazon. Bradley uses real account data, Search Query Performance, and Helium 10 MCP inside Claude to show just how much revenue individual keywords can generate. In one example, a single keyword accounted for thousands of dollars in sales, while hundreds of different search terms contributed purchases to the same product.

But finding keywords is only the beginning. Bradley explains how sellers can monitor sponsored and organic rank, identify keyword opportunities competitors are already winning, track relative rank, and automatically discover new search terms worth watching. He also shows how keyword data can inform PPC decisions, including when to raise bids, lower them, pause campaigns, or restart advertising when organic rankings begin to fall.

The biggest opportunity comes from turning that data into action. Instead of manually checking dozens of keywords and adjusting bids throughout the day, sellers can connect keyword tracking with advertising rules to dramatically reduce repetitive work. The takeaway is clear: understand which keywords are actually driving your business, track how your rankings change, and use that information to spend smarter. Small improvements across the right keywords can add up to significant sales while helping prevent thousands of dollars in wasted advertising.

In episode 544 of the AM/PM Podcast, Bradley discusses:

• 00:00 - Introduction
• 01:30 - The Amazon Metric Most Sellers Overlook
• 03:00 - How Much Amazon Revenue Comes From Keywords?
• 07:59 - Why Page One Ranking Matters
• 08:04 - Using Title Density To Find Ranking Opportunities
• 13:04 - Is Your PPC Actually Improving Organic Rank?
• 15:17 - Tracking Sponsored And Organic Keyword Rank
• 21:34 - How One Keyword Generated Thousands In Sales
• 22:34 - 333 Keywords Driving Purchases
• 23:34 - Finding Competitor Keyword Opportunities
• 27:48 - Tracking Your Rank Against Competitors
• 28:45 - Automatically Finding New Keywords
• 30:50 - Automating PPC Bid Changes With Keyword Rank
• 34:40 - Amazon Keyword Strategy Q&A
• 36:12 - How Many Keywords Should You Track?
• 38:29 - How To Choose The Right Competitors

New sponsored product creator campaigns, TikTok Shop now has MCF, and how Walmart is using AI to increase delivery speeds. These and more buzzing news on this week's episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

TikTok Enters the Multichannel Fulfillment Race with FBT MCF
https://www.geekseller.com/blog/tiktok-enters-the-multichannel-fulfillment-race-with-fbt-mcf/

New Helium 10 MCP Claude Skill: How To Check Amazon Relevancy
Helium 10’s Amazon Recommended Rank Claude skill reveals how Amazon’s relevancy engine views your ASIN, identifies keywords that may struggle to earn impressions, and uncovers stronger advertising opportunities before you waste budget. Use it to analyze your products or competitors at scale. To get the skill, comment “ARR skill” on Instagram, YouTube, or wherever you’re watching, and the download link will be sent to your DMs.

How Walmart is increasing delivery speed using AI models
https://www.retailbrew.com/stories/how-walmart-is-increasing-delivery-speed-using-ai-models

Amazon Seller Central News: Answers to your product title update questions
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQzU4QktUVlpFRE1BWko5

Amazon Seller Central News: Understand why you’re not the Featured Offer
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRkpQQ0JFVzRWRVBERUpZ

Report Amazon brand violations faster with one guided experience
https://sell.amazon.com/blog/announcements/report-a-violation

Amazon Seller Central News: Boost your sales during the Labor Day Sale
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRFRGOVFVMkpDWUNCNVRC

In episode 543 of the AM/PM Podcast and Weekly Buzz, Carrie covers:

• 00:00 - Introduction
• 00:42 - New Sponsored Product Creator Ads
• 03:14 - TikTok Shop Now Offers MCF
• 05:22 - How To Check Amazon Relevancy
• 13:19 - Walmart Uses AI to Increase Delivery Speed
• 14:39 - Answers to Your Title And Item Highlights Questions
• 17:44 - Why You're Not Winning the Buy Box
• 18:49 - Report Violations Faster
• 19:31 - How to Calculate TikTok Shop Profitability
• 22:51 - Boost Sales During Amazon's Labor Day Sale

What if Amazon sellers could turn Helium 10 data into instant AI reports? Learn about MCP workflows for keyword research, PPC, competitor analysis, listings, and faster decisions.

Amazon sellers have access to enormous amounts of valuable data, but turning that information into clear decisions can take hours of filtering, exporting, and spreadsheet work. In this episode, Carrie Miller, Bradley Sutton, Jason McLellan, and Vincent Lan demonstrate how the new Helium 10 MCP connects Amazon data with AI platforms such as Claude and ChatGPT, allowing sellers to analyze their businesses through simple, conversational prompts.

 

The episode explores practical workflows for Amazon competitor research, keyword ranking, PPC optimization, product research, and listing improvement. Sellers can compare a competitor’s strongest and weakest sales months, identify the keyword-ranking changes that may have influenced performance, uncover valuable keywords they are not tracking, and connect changes in page traffic with historical keyword movement. The Helium 10 MCP can also combine information from Cerebro, Black Box, Search Query Performance, Profits, Keyword Tracker, Brand Analytics, and Helium 10 Ads into one customized report.

 

Carrie shares how her listing analysis skill compares a product with its competitors, identifies keyword gaps, evaluates listing quality, and prioritizes search terms that may be close enough to page one for a strategic PPC push. Jason reveals how his agency combines Product Opportunity Explorer data with Helium 10 insights to create detailed market intelligence reports, while Vincent explains how he centralizes weekly performance data to understand how changes to pricing, images, rankings, and advertising affect the entire business.

 

The real power of the Helium 10 MCP is not simply having more data—it is being able to ask better questions and receive an actionable plan in minutes. Sellers who learn how to build effective prompts and reusable AI skills can replace hours of repetitive analysis with faster, smarter decisions. The tools are evolving quickly, but the sellers who begin experimenting now may gain an important advantage in how they research, optimize, and grow their Amazon businesses.

 

In episode 542 of the AM/PM Podcast, Bradley, Carrie, and Vincent discuss:

• 00:00 - Introduction
• 01:35 - What Is The Helium 10 MCP?
• 03:55 - Connecting Keyword Rankings With Sales Changes
• 07:24 - Building A Market Intelligence Report With Jason McClellan
• 12:18 - Finding Competitors’ Most Consistent Clicked Keywords
• 13:58 - Connecting Helium 10 MCP To Claude And ChatGPT
• 15:56 - Carrie’s Favorite MCP Keyword Opportunity Strategy
• 17:15 - Analyzing Competitor BSR And Historical Rankings
• 20:46 - Finding Valuable Keywords You Are Not Tracking
• 23:06 - MCP Usage Limits And Upcoming Write Capabilities
• 27:47 - Connecting Page Sessions With Keyword Rank Changes
• 31:05 - Using MCP To Improve PPC Campaign Structure
• 35:23 - Tracking Branded Search Volume And Product Opportunities
• 38:39 - Carrie’s Listing And Competitor Analysis Skill
• 42:50 - Combining Helium 10 Tools Into One Weekly Report
• 45:07 - How To Reduce MCP Calls And Use It Efficiently
• 47:19 - Finding Competitor Keywords Worth A PPC Push
• 49:46 - Free Helium 10 MCP Prompts And Skills

Will there be a TikTok Prime soon? Some of Amazon's new titles are being seen out in the wild. Amazon Product Opportunity Explorer has a new AI feature. These stories and more on today's Weekly Buzz.

 

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

TikTok Tests Prime-Style Shopping Membership Service
https://www.pymnts.com/commerce/ecommerce/2026/tiktok-tests-prime-style-shopping-membership-service/

Amazon Seller Central News: Link your carrier accounts to Amazon Buy Shipping
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUlRaNFNWV1FFRFRKN1dV

See pending Amazon title changes here - https://sellercentral.amazon.com/myinventory/inventory/views/rlu

Amazon Seller Central News: Understand testing, inspection, and certification requirements

https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRzdUVDNTMkFRRlBTQUtV

Amazon Product Opportunity Explorer New Feature - Validate Product Ideas

In episode 541 of the AM/PM Podcast and Weekly Buzz, Bradley covers:

• 00:39 - TikTok Prime?
• 02:50 - Search Query Performance Strategy
• 05:21 - Amazon Buy Shipping Update
• 07:45 - Amazon New Titles In Effect
• 11:58 - New Testing and Certification Requirements
• 13:10 - Schedule Amazon Review Requests
• 15:37 - Amazon Product Opportunity Explorer New Feature