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Welcome to the AM/PM Podcast! The show for Amazon, Walmart, and TikTok Shop sellers who want to grow smarter, scale faster, and build e-commerce businesses that earn around the clock in the AM and the PM. Hosted by Helium 10’s Bradley Sutton with co-hosts Carrie Miller and Shivali Patel, this podcast dives deep into Amazon FBA, Walmart, TikTok Shop, AI strategies, and the newest trends shaping e-commerce.
Each week, you’ll hear actionable insights, real-world experiments, behind-the-scenes lessons, and conversations with the industry’s top operators and innovators. From launching products to building brands to creating revenue streams that work while you sleep, the AM/PM Podcast gives you the tools and tactics to stay ahead in a rapidly shifting online marketplace.
New episodes drop every Wednesday and Friday. And every Wednesday, you’ll also get the Helium 10 Weekly Buzz, your rapid-fire update on the latest news, new Helium 10 feature releases, and trends impacting e-commerce sellers.
Subscribe and level up your E-commerce game!
Episodes
18 hours ago
18 hours ago
34 min
Discover how Amazon Global Logistics could simplify your supply chain, reduce surprise fees, speed up FBA inventory, and change how you ship products globally.
Getting inventory from your factory into Amazon FBA can be one of the most complicated parts of running an ecommerce business. Between freight forwarders, customs, placement options, unexpected fees, and changing transit times, sellers have plenty of decisions to make. In this episode, Bradley Sutton sits down with Alex Berry, who leads Amazon Global Logistics (AGL), to break down how the program works and where it fits into an Amazon seller's supply chain.
Alex explains how AGL differs from traditional freight forwarding, including Amazon Managed Placement and Seller Managed Placement. Sellers can choose between different approaches for getting inventory distributed across Amazon's five US regions, while AGL also offers air, standard ocean, and fast ocean shipping options. The conversation also tackles Incoterms such as FOB and DDP, Amazon Customs and Trade (ACT), payment options, and one of the biggest headaches in international freight: unexpected fees. Unlike the common "Bill One, Bill Two" model Alex describes in the freight industry, he says AGL provides the price upfront without a second bill filled with additional charges such as detention, demurrage, or driver wait times.
But AGL is continuing to expand. Alex shares updates on dangerous goods support, including electronics with batteries and upcoming lithium-ion battery capabilities, as Amazon works toward supporting more than 99% of ASINs by mid-2027. He also discusses faster routes into the eastern US, premium ocean service into Europe, expanding international shipping lanes, contract pricing for qualifying sellers, and plans that could eventually allow sellers to use AGL to ship directly to non-Amazon destinations such as their own warehouses and 3PLs.
Ready to explore Amazon Global Logistics? Visit http://h10.me/agl to learn more, start the onboarding process, and get approximately 8% off your first AGL shipment as a first-time user.
Helium 10 Elite members: Keep an eye on your inbox for a separate AGL link specifically for Elite members.
Whether you're already using a freight forwarder or simply looking for more options, this episode offers a closer look at what Amazon is building on the logistics side of the business. The biggest lesson isn't necessarily that every seller should switch to AGL—it's that sellers should understand their true landed costs, shipping speed, placement strategy, and supply chain options before deciding what works best. The more efficiently you can get inventory where customers need it, the better positioned your business is to stay in stock, protect margins, and keep growing.
In episode 548 of the AM/PM Podcast, Bradley and Alex discuss:
- 00:00 - Introduction
- 00:38 - Everything You Need To Know About AGL
- 03:11 - Inside Amazon Global Logistics
- 07:26 - AGL Vs. Traditional Freight Forwarders
- 10:27 - How AGL Inventory Placement Works
- 13:19 - Understanding FOB And DDP Shipping
- 15:37 - Customs, Duties, And Payment Options
- 18:01 - Using AGL For Multichannel Selling
- 19:43 - Avoiding Surprise Freight Forwarding Fees
- 22:02 - Shipping Hazmat Products With AGL
- 23:59 - Air, Standard, And Fast Ocean Shipping
- 25:51 - New AGL Features Coming For Sellers
- 30:00 - How To Get Started With AGL