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Welcome to the AM/PM Podcast! The show for Amazon, Walmart, and TikTok Shop sellers who want to grow smarter, scale faster, and build e-commerce businesses that earn around the clock in the AM and the PM. Hosted by Helium 10’s Bradley Sutton with co-hosts Carrie Miller and Shivali Patel, this podcast dives deep into Amazon FBA, Walmart, TikTok Shop, AI strategies, and the newest trends shaping e-commerce.
Each week, you’ll hear actionable insights, real-world experiments, behind-the-scenes lessons, and conversations with the industry’s top operators and innovators. From launching products to building brands to creating revenue streams that work while you sleep, the AM/PM Podcast gives you the tools and tactics to stay ahead in a rapidly shifting online marketplace.
New episodes drop every Wednesday and Friday. And every Wednesday, you’ll also get the Helium 10 Weekly Buzz, your rapid-fire update on the latest news, new Helium 10 feature releases, and trends impacting e-commerce sellers.
Subscribe and level up your E-commerce game!
Welcome to the AM/PM Podcast! The show for Amazon, Walmart, and TikTok Shop sellers who want to grow smarter, scale faster, and build e-commerce businesses that earn around the clock in the AM and the PM. Hosted by Helium 10’s Bradley Sutton with co-hosts Carrie Miller and Shivali Patel, this podcast dives deep into Amazon FBA, Walmart, TikTok Shop, AI strategies, and the newest trends shaping e-commerce.
Each week, you’ll hear actionable insights, real-world experiments, behind-the-scenes lessons, and conversations with the industry’s top operators and innovators. From launching products to building brands to creating revenue streams that work while you sleep, the AM/PM Podcast gives you the tools and tactics to stay ahead in a rapidly shifting online marketplace.
New episodes drop every Wednesday and Friday. And every Wednesday, you’ll also get the Helium 10 Weekly Buzz, your rapid-fire update on the latest news, new Helium 10 feature releases, and trends impacting e-commerce sellers.
Subscribe and level up your E-commerce game!
Episodes

Wednesday May 13, 2026
Wednesday May 13, 2026
How to get money from Amazon every day. There's now a 30-minute delivery, and a strategy you won't find anywhere else. These and more buzzing news on this week's episode!
We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Amazon Ads introduces Dynamic TV Creative for Prime Video
https://advertising.amazon.com/en-us/library/news/dynamic-tv-creative/
Helium 10 New Feature Alert: Our TikTok Ads tool now includes inventory-based automation rules that can remove products from GMV Max campaigns when stock drops below a set threshold. When inventory is replenished, the tool can automatically re-add products, helping sellers avoid wasting ad spend on low-stock items while saving time on manual campaign management.
Amazon Rolls Out Amazon Now to Dozens of Cities Across the U.S., Providing 30-Minute Delivery to Millions of Customers
https://press.aboutamazon.com/2026/5/amazon-rolls-out-amazon-now-to-dozens-of-cities-across-the-u-s-providing-30-minute-delivery-to-millions-of-customers
Amazon Singapore cuts ‘less than 10%’ of workforce as it winds down Fresh delivery, local seller operations
https://www.channelnewsasia.com/singapore/amazon-singapore-layoffs-fresh-grocery-delivery-service-6106446
Helium 10 is hosting the Elite Listing Optimization and Creative Masterclass on May 18 at its headquarters in Irvine, California, featuring Bradley, Carrie, and other experts sharing exclusive strategies for Amazon, TikTok, and Walmart sellers, including AI-powered listing creative, competitor keyword research, AI image generation, A+ content, split testing, and Amazon storefront optimization. Seats are available at http://h10.me/mayelite, and listeners can use code ELITE100 to get your tickets for free.
Helium 10 is also promoting the 2026 Amazon Prime Day Ad Summit in Seoul, Korea, where Bradley will be speaking; sellers in Asia can check details and sign up at http://h10.me/seoul
In episode 521 of the AM/PM Podcast and Weekly Buzz, Shivali covers:
- 00:00 - Introduction
- 00:39 - How to Get Amazon Disbursements Daily
- 02:38 - Amazon Introduces Customizable Prime TV Ads
- 04:43 - TikTok Ads Inventory Rule Setup
- 06:52 - Amazon Rolls Out Amazon Now for 30-Minute Deliveries
- 08:22 - A Strategy No Other Tool Has
- 11:02 - Amazon Singapore Shuts Down 3rd Party Sellers
- 11:34 - Your Exclusive Invite to Our Listing Optimization & Creative Masterclass
- 13:50 - See Bradley Speak in Korea

Friday May 08, 2026
#520 - 15 Prime Day & AI Strategies to Maximize Amazon Sales – Part 1
Friday May 08, 2026
Friday May 08, 2026
In part 1 of this 2-part series, Amazon experts share Prime Day, AI, TikTok, PPC, image testing, and Helium 10 strategies to help sellers prepare, optimize, and win bigger.
In this special Part 1 of a two-part AM/PM Podcast series, Carrie Miller brings together top Amazon, TikTok Shop, PPC, image optimization, AI, and Helium 10 experts to help sellers prepare for Prime Day. The episode focuses on strategies that can be implemented before the rush, from improving conversion rates and campaign structure to using AI tools for faster execution.
The first set of experts dives into practical Prime Day tactics, including using AMC audiences to target higher-converting shoppers, scaling international keyword research with Google Sheets AI and Helium 10, and using AI-assisted workflows to build PPC bulk files. The episode also highlights the importance of main image testing, with strategies from PickFu and AMC One Step showing how sellers can benchmark against competitors, test creative angles, and use SERP simulations to improve click-through rates.
TikTok also plays a major role in this episode. Sellers learn how to validate products with Helium 10’s TikTok Hot Videos, use TikTok as a top-of-funnel channel for Amazon Prime Day, and create subtle content that drives inbound interest without relying on overt Amazon calls to action. Experts also discuss protecting margins, avoiding unnecessary over-discounting, and using voice-to-text AI tools like WhisperFlow to speed up daily e-commerce workflows.
The episode closes with advanced strategies around external traffic, listing optimization, Market Tracker 360, hybrid Prime Day deal structures, and AI-powered product briefs. The biggest lesson is clear: Prime Day success is not just about running a discount. It is about preparing early, improving conversion, understanding your market, using data wisely, and applying AI where it saves time and sharpens decision-making. This first part sets the foundation for sellers who want to turn Prime Day traffic into profitable, long-term momentum.
In episode 520 of the AM/PM Podcast, Carrie, Shivali, and guest speakers discuss:
- 00:00 - Introduction
- 01:37 - Destaney Wishon: AMC Audience Strategy
- 05:48 - Ritu Java: AI keyword and PPC Hacks
- 15:38 - Adrienne Van Nimer: Image Testing Workflow
- 19:18 - Alina Vlaic: Prime Day, TikTok, and AI tips
- 26:02 - Michelle Barnum-Smith: TikTok Prime Day Strategy
- 34:58 - Kamaljit Singh: Main Image Testing Tip
- 41:11 - Leo Sgovio: External Traffic and Listings Strategy
- 52:39 - Delaney Del Mundo: Deals and Market Insights

Wednesday May 06, 2026
Wednesday May 06, 2026
Amazon has confirmed that Prime Day is coming early this year. There's a record number of seven-figure Amazon sellers. Is Amazon going to take on FedEx and UPS? These buzzing stories and more on this week's episode.
We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
It’s official, Prime Day 2026 is in June
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS0gyS0Y0WjI1UFBZNFg4
A record number of independent sellers in Amazon’s store surpassed $1 million in sales in 2025
https://www.aboutamazon.com/news/small-business/amazon-2025-small-business-empowerment-report
Scale product discovery with AI-powered Sponsored Brands collections
https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-collections/
Amazon Launches Amazon Supply Chain Services, Opening Its Logistics Network to All Businesses
https://press.aboutamazon.com/2026/5/amazon-launches-amazon-supply-chain-services-opening-its-logistics-network-to-all-businesses
Helium 10 is hosting its first Elite workshop of the year in Irvine, California, on May 18 at Helium 10 HQ. This one-day Elite workshop will focus on a full Amazon listing optimization case study, covering everything from ideating creatives and images to building listings, improving brand stores, split testing, advertising, and conversion optimization. Speakers include Kamaljit Singh from AMZ One Step, Justin Chen from PickFu, Daniela Bolzmann of Mindful Goods, and Bradley, who will also share recent launch strategies, page-one ranking tactics, relevancy hacks, and a method he used to influence Rufus recommendations and SEO in under an hour. Tickets are normally $299, but podcast listeners and YouTube subscribers can use code ELITE100 for 100% off while seats last. Space is limited to 50 attendees, with lunch, refreshments, networking, and learning included. Register at http://h10.me/mayelite.
Helium 10 is also offering a free online Prime Day advertising readiness workshop led by Destaney. The session will focus specifically on getting your Amazon ads prepared for Prime Day. Register at http://h10.me/tacosmay
In episode 519 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:
- 00:00 - Introduction
- 00:40 - June Prime Day Confirmed By Amazon
- 02:28 - Record Number of 7 Figure Amazon Sellers
- 04:15 - New Amazon Listing Creation Features
- 08:28 - New AI Powered Sponsored Brand Ads
- 11:14 - Estimating Amazon Variation Listing Sales
- 14:31 - Amazon Takes On Fedex and UPS
- 18:16 - Southern California Helium 10 Workshop

Friday May 01, 2026
#518 - Amazon Product Research, Zombie Listings, And Keyword Gaps
Friday May 01, 2026
Friday May 01, 2026
Discover smart ways to uncover hidden Amazon product and keyword opportunities, track competitor trends, spot seasonal gaps, and find new Amazon business growth angles using Helium 10’s Black Box tool.
💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10
Finding profitable product opportunities on Amazon is not always about chasing what is already obvious. In this episode of the AM/PM Podcast, Carrie Miller is joined by Bradley Sutton and Shivali Patel to break down how sellers can use Helium 10’s Black Box tool to uncover hidden opportunities in products, keywords, competitors, and even abandoned listings. Instead of relying on guesswork or endless Amazon searches, they show how sellers can use filters and deeper data to build smarter shortlists and validate ideas faster.
Shivali explains how Black Box can help sellers narrow product research based on factors like review count, images, revenue, sales volume, and pricing. She also shows how keyword-based research can reveal fast-rising trends and untapped search terms that most sellers would never discover manually. The bigger lesson is that product research is not just about finding demand. It is about finding demand where competition, listing quality, or keyword targeting still leave room for a better offer.
Bradley dives into some of the most unique strategies in the episode, including how to find out-of-stock products, research seasonal items before they return, and uncover keywords that directly drove competitor sales. Carrie adds another layer by showing how Amazon Brand Analytics data inside Helium 10 can help sellers identify top-clicked and top-converting keywords, monitor keyword trends over time, and spot openings when competitors lose traction. The episode also covers finding true product competitors, hyper-filtering search results for PPC targeting, and analyzing frequently bought together history for bundling and cross-selling opportunities.
What makes this episode especially valuable is that it pushes sellers to think beyond surface-level research. The real advantage is not just seeing what is selling now, but understanding why it is selling, where the gaps are, and how to position yourself before the rest of the market catches on. For Amazon sellers who want a more strategic way to discover products, keywords, and advertising angles, this episode is a strong reminder that the best opportunities are often hiding in the data right in front of you.
In episode 518 of the AM/PM Podcast, Carrie, Shivali, and Bradley discuss:
- 00:00 - Introduction
- 01:24 - Using Black Box Products For Smarter Product Research
- 03:34 - Filtering By Reviews, Images, Revenue, And Sales
- 05:57 - Finding Niche Product Ideas You Would Miss Manually
- 06:30 - Black Box Out-Of-Stock Products And Zombie Listings
- 08:01 - Using Out-Of-Stock Data For Seasonal And Competitor Research
- 12:05 - Finding Product Opportunities With Black Box Keywords
- 14:15 - Using Search Volume, Title Density, And Competitor Filters
- 17:47 - Using Brand Analytics To Find Keyword And Product Opportunities
- 19:06 - Analyzing Top Clicked And Top Converting Competitor Keywords
- 22:51 - How To Find Keywords That Drove Competitor Sales
- 26:07 - Finding Competitors For Any Amazon Product
- 28:24 - Hyper Filtering Amazon Search Results For PPC Targeting
- 30:10 - Using Frequently Bought Together History For Ads And Bundles
Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite
Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
- Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
- The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
- Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
You can also listen to the AM/PM Podcast on YouTube here!

Wednesday Apr 29, 2026
Wednesday Apr 29, 2026
New AI-powered audio summaries for product detail pages, Helium 10 has a brand-new most-requested feature on Keyword Tracker, and new Kindle advertising placements.
We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Amazon's new generative AI-powered audio feature synthesizes product summaries and reviews to make shopping easier
https://www.aboutamazon.com/news/retail/amazon-ai-shopping-features-hear-the-highlights
Kindle eReader lockscreen ads now available through Amazon DSP
https://advertising.amazon.com/en-us/resources/whats-new/kindle-e-reader-lockscreen-ads-now-available-through-adsp/
Seller Café appointments for New Seller Summit are now live
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ0ZXQk5UTE05NVVMRkdM
Sign up for the Prime Day Webinar: https://streamyard.com/watch/qUmtMXiMKvKt
That wraps up this week’s Weekly Buzz. Whether it’s AI changing how shoppers discover products, new ad placements opening up new awareness opportunities, or Helium 10 rolling out powerful new automation, the sellers who adapt early are the ones who win. Keep testing, keep optimizing, and keep building momentum. We’ll see you next week to find out what’s buzzing.
In episode 517 of the AM/PM Podcast and Weekly Buzz, Carrie covers:
- 00:45 - New AI-Powered Audio Feature on Product Pages
- 03:45 - New Amazon PPC Keyword Tracker Automation
- 08:27 - Kindle E-Reader Lock Screen Ads Available for DSP
- 10:45 - Catch Amazon Hijackers Fast with Helium 10 (Strategy of the Week)
- 13:16 - Seller Cafe Appointments Now Live for Seller Summit
- 14:23 - Prime Day Strategies Webinar

Friday Apr 24, 2026
#516 - Amazon Japan, AI Ads, And Global Growth
Friday Apr 24, 2026
Friday Apr 24, 2026
Amazon Japan is bigger than most sellers realize. In this episode, let’s unpack market differences, cheaper ad opportunities, AI strategy, and Japan travel tips.
What makes Amazon Japan worth serious attention from global sellers? In this episode of the AM/PM Podcast, Bradley Sutton sits down with Nate Shurilla, Head of APAC at Pacvue, to break down why Japan remains one of the most overlooked opportunities in e-commerce. From marketplace size and shopper behavior to lower advertising competition, the conversation highlights why brands selling in the US or Europe should take a closer look at Japan before the window gets more crowded.
Bradley and Nate explore how the Japanese market differs from Western markets in ways many sellers do not expect. They discuss how Amazon and Rakuten dominate e-commerce in Japan, why convenience culture changes online shopping behavior, and how Japanese consumers often respond better to detail, trust, and brand story than flashy simplification. They also cover how lower tool adoption has created a unique opening for sellers using Helium 10 and Pacvue to gain an advantage in research, ads, and category analysis.
The episode then shifts into advertising and AI, where Nate shares why automation can be powerful but also dangerous when used without the right data or business context. He explains why many AI tools optimize for surface-level ad metrics instead of true business growth, and how Pacvue approaches this differently by factoring in organic performance, incrementality, budgeting, and specialized AI agents. For brands trying to decide between Helium 10 and Pacvue, Nate gives a practical breakdown of who each platform is best suited for and how both fit into a smarter advertising strategy.
To close things out, the episode adds a fun personal angle with Japan travel hacks and regional recommendations beyond the usual tourist stops. From scenic train rides between Osaka and Kyoto to hidden gems like Aomori and Yamagata, this conversation blends marketplace strategy with cultural perspective in a way that makes the episode both useful and memorable. It is a valuable listen for any seller interested in international expansion, smarter advertising, and understanding how local market behavior can shape global opportunity.
In episode 516 of the AM/PM Podcast, Bradley and Nate discuss:
- 00:00 - Introduction
- 00:52 - Nate Shurilla Joins Live From Japan
- 01:40 - The Hanshin Tigers And Matt Merton Story
- 04:09 - Why Nate Moved To Japan
- 05:48 - How Nate Got Into E-Commerce
- 07:03 - How Big Amazon Japan Really Is
- 08:49 - What Makes Japanese E-Commerce Different
- 10:17 - Why Japanese Shopping Pages Look So Busy
- 12:38 - Why Amazon Japan CPCs Are Still Low
- 18:17 - Why Helium 10 Users Have An Edge In Japan
- 20:20 - How To Decide If Your Brand Should Enter Japan
- 23:06 - Helium 10 Vs. Pacvue For Advertisers
- 27:05 - Japan Travel Hacks Beyond Tokyo And Kyoto
- 30:16 - Why Nate Called His Talk “AI Is Trash”
- 33:13 - The Right Way To Use AI In Advertising
- 43:02 - What The Pacvue Agent Can Do
- 45:56 - Final Takeaways And Wrap-Up

Wednesday Apr 22, 2026
#515 - Amazon Rufus Can Now Do WHAT? + New MCF Discounts | Weekly Buzz 4/22/26
Wednesday Apr 22, 2026
Wednesday Apr 22, 2026
Amazon Rufus has some shiny new updates. There are some actual savings you can have now through a special program with Amazon MCF, and you can see if your variation listings are still in compliance. These stories and more on today's Helium 10 Weekly Buzz.
We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
How to use Rufus to check price history, find deals, auto-buy items at target prices, and more
https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant
Walmart reportedly pilots store-based marketplace order fulfillment
https://chainstoreage.com/news-briefs/2026-04-20?article=walmart-reportedly-pilots-store-based-marketplace-order-fulfillment
New ChatGPT App For Amazon Sellers
https://chatgpt.com/apps
Amazon Prime Day 2026 deadlines for deals and shipments
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOVc3NzNaQlZGQjU2QzQ4
Check review sharing eligibility with Seller Assistant
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNzc1VUMyTUE2UU5QQUg1
Multi-Channel Fulfillment 2026 Preferred Pricing
https://sellercentral.amazon.com/help/hub/reference/G53QRBEHXR2G5CCT?ref=Mktg_PT_US_MCF_AQ_Partner_Enablement_PPP_Guide
Upcoming Online and Offline Events
h10.me/amaapril
In episode 515 of the AM/PM Podcast and Weekly Buzz, Bradley covers:
- 00:00 - Introduction
- 00:50 - All Amazon Rufus New Updates
- 09:23 - Walmart Soon to Have 3 Hour Delivery?
- 10:38 - New ChatGPT App For Amazon Sellers
- 12:07 - Prime Day Deadlines Approaching
- 13:07 - Amazon Might Owe You Thousands Of Dollars
- 16:38 - Amazon Review Sharing Eligibility
- 17:48 - Amazon Offers Big MCF Discounts
- 20:11 - Upcoming On and Offline Events
Friday Apr 17, 2026
#514 - How I Manage 300+ Amazon PPC Campaigns in 30 Minutes a Week!
Friday Apr 17, 2026
Friday Apr 17, 2026
In this episode, learn how to manage Amazon PPC more efficiently with smarter bid rules, better keyword discovery, and practical insights on when AI can actually improve your strategy.
Managing Amazon PPC can feel overwhelming fast, especially once your account grows beyond a handful of campaigns. In this episode of the AM/PM Podcast, Bradley Sutton and Carrie Miller break down how they approach PPC in a practical, scalable, and rooted-in-real-seller-experience way. Instead of managing Amazon advertising through trial and error, they walk through the systems, prep work, and decision-making that help them manage hundreds of campaigns without spending all day inside Seller Central.
One of the biggest takeaways is that great Amazon PPC starts before the first campaign ever goes live. Carrie explains why relying only on auto campaigns to discover keywords is often an expensive mistake, especially for new products. She shares how sellers can use competitor research, reverse ASIN lookups, and keyword validation to find terms that are both relevant and realistic to rank for. Rather than chasing the biggest keywords right away, the smarter move is often to start with lower-competition long-tail phrases, build traction there, and then work upward into broader, more competitive search terms.
Bradley then shifts the conversation into how mature products can unlock new advertising opportunities through Search Query Performance data through Helium 10’s Search Query Analyzer tool, campaign structure, and keyword harvesting. He explains how to separate campaigns by purpose, such as performance, research, auto, and ASIN targeting, so each one plays a specific role. From there, winning keywords and ASINs can be moved into stronger manual campaigns, while poor performers can be paused or added as negatives where appropriate. The episode also covers dayparting, account audits, and budget adjustments for major events like Prime Day, giving sellers a framework for making smarter decisions instead of reacting blindly to spend.
What makes this episode especially valuable is its focus on building repeatable Amazon PPC systems. Bradley explains how custom bid rules in Helium 10 Ads help him gradually lower ACoS, protect profitable keywords, and manage a large account in a fraction of the time manual optimization would take. He also shares when AI makes sense and when it does not, arguing that smaller sellers often need structure more than automation. The bigger message is clear: successful Amazon advertising is not about constantly tinkering or throwing money at campaigns. It is about having the right foundation, the right data, and the discipline to optimize with intention. For sellers who want more control, more efficiency, and better long-term Amazon PPC performance, this episode delivers a roadmap worth applying right away.
In episode 514 of the AM/PM Podcast, Bradley and Carrie discuss:
- 00:00 - Introduction
- 00:55 - Why PPC Success Starts Before Launching Campaigns
- 03:11 - How Carrie Finds Realistic Keywords To Target
- 08:01 - Prime Day Keyword Research Using Historical Data
- 09:46 - Finding Out-Of-Stock Competitors For PPC Insights
- 11:55 - Using Search Query Performance For Mature Products
- 18:34 - Bradley’s Amazon PPC Campaign Structure
- 21:44 - Keyword Harvesting From Auto And Broad Campaigns
- 26:42 - Negative Keyword Rules And Pausing Poor Targets
- 31:19 - Helium 10 Ads: Bid Templates, Dayparting, And PPC Account Audits
- 38:39 - How To Increase Budgets For Prime Day And Big Events
- 40:06 - Bradley’s Custom Bid Rule Strategy For Lowering ACoS
- 50:02 - When AI Advertising Makes Sense For Sellers
- 57:08 - Case Study: Lowering ACoS With Rule-Based PPC Management

Wednesday Apr 15, 2026
Wednesday Apr 15, 2026
A major Amazon Ads payment update has been delayed to August 1st, 2026. Amazon now has a solution for reducing storage fees and how to identify keywords that Amazon’s algorithm considers relevant to your products.
We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Update on Amazon advertiser payments
https://advertising.amazon.com/library/news/update-on-advertiser-payments/
Identify untapped product opportunities with Discover Unmet Demand
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM0FLQzhBUFBTQk40RzhN
Introducing Global Warehousing & Distribution — now available in Shenzhen, China
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWUQ5WVI1RjRSVkJIUlBX
TikTok Shop is expanding in Europe: Poland and the Benelux countries will follow soon
https://www.retaildetail.eu/news/general/tiktok-shop-is-expanding-in-europe-poland-and-the-benelux-countries-will-follow-soon/
In episode 513 of the AM/PM Podcast and Weekly Buzz, Shivali covers:
- 00:00 - Introduction
- 00:42 - MAJOR advertising payment updates delayed to August 1st, 2026
- 02:35 - Understand customer preferences with Review Insights on TikTok
- 06:34 - Identify market opportunities with NEW Discover Unmet Demand feature
- 08:56 - Identify keywords Amazon's algorithm thinks is relevant for your products
- 13:40 - Reduce storage costs with Amazon GWD in Shenzhen
- 16:11 - Is TikTok Shop finally expanding to more European countries?
Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite
Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!
💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
- Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
- The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
- Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
You can also listen to the AM/PM Podcast on YouTube here!

Friday Apr 10, 2026
#512 - 10 Strategies that Could Mean $10k For Your Brand
Friday Apr 10, 2026
Friday Apr 10, 2026
Do you love the idea of exiting your business after a big payday? Surprisingly, today’s guest made it happen through prioritizing work/life balance.
What if the next $10,000 in your business is not coming from a new product, but from better use of the tools you already have? In this episode of the AM/PM Podcast, Bradley Sutton and Shivali Patel break down 10 practical strategies to help Amazon sellers recover lost profits, improve visibility, and uncover overlooked opportunities in Helium 10. From launch tactics and keyword research to ad optimization and competitor tracking, this episode is packed with ideas sellers can apply right away.
One of the biggest themes in this episode is that small adjustments can create outsized results. Bradley shares how using Amazon Recommended Rank in Cerebro can reveal whether Amazon actually understands what your product is before a full launch. Shivali shows how a packaging change as small as 0.08 inches can reduce fulfillment fees and add thousands in profit over time. They also explain how sellers can use Helium 10 tools like Keyword Tracker boosts, Search Query Analyzer, and automated competitor insights to stop guessing and start making more informed decisions with their ads, listings, and keyword targeting.
The episode also highlights how sellers can think beyond Amazon alone. Bradley explains why TikTok Shop is becoming too important to ignore and shows how creators can drive sales both on TikTok and back to Amazon. Shivali then walks through how Listing Builder’s 8-in-1 keyword research workflow and AI-assisted listing creation can help sellers build more strategic, data-backed listings faster. Altogether, the episode makes a strong case that growth does not always require more effort. Sometimes it comes from using the right features the right way.
The strongest takeaway is simple: strategies do not make money unless you actually implement them. This episode is a reminder that many sellers are already sitting on untapped profit opportunities. Whether it is trimming wasted ad spend, finding new converting keywords, tracking competitors more intelligently, or uncovering hidden product opportunities, the sellers who win are the ones who take action. Pick two strategies from this episode, put them into practice, and you might be surprised how quickly the numbers move.
In episode 512 of the AM/PM Podcast, Bradley and Shivali discuss:
- 00:00 - Introduction
- 00:48 - Why Sellers Leave Money On The Table With Helium 10
- 02:32 - Use Amazon Recommended Rank Before You Launch
- 06:36 - Size Tier Optimization That Can Add Thousands In Profit
- 10:08 - How TikTok Shop Creators Can Boost Amazon Sales
- 15:39 - Cut Wasted Ad Spend With Dayparting Schedules
- 18:45 - Keyword Tracker Boost For Smarter Product Launches
- 24:27 - Listing Builder 8-In-1 Keyword Research And AI Listing Creation
- 32:38 - Track Competitors And Harvest New Keywords Automatically
- 38:06 - Search Query Analyzer For Better PPC And Conversion Insights
- 42:47 - Use ABA Top Search Terms To Find Competitor Sales Keywords
- 51:18 - Find Zombie Listings And Hidden Product Opportunities
- 54:29 - Final Challenge: Implement At Least Two Strategies
