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Welcome to the AM/PM Podcast! The show for Amazon, Walmart, and TikTok Shop sellers who want to grow smarter, scale faster, and build e-commerce businesses that earn around the clock in the AM and the PM. Hosted by Helium 10’s Bradley Sutton with co-hosts Carrie Miller and Shivali Patel, this podcast dives deep into Amazon FBA, Walmart, TikTok Shop, AI strategies, and the newest trends shaping e-commerce.
Each week, you’ll hear actionable insights, real-world experiments, behind-the-scenes lessons, and conversations with the industry’s top operators and innovators. From launching products to building brands to creating revenue streams that work while you sleep, the AM/PM Podcast gives you the tools and tactics to stay ahead in a rapidly shifting online marketplace.
New episodes drop every Wednesday and Friday. And every Wednesday, you’ll also get the Helium 10 Weekly Buzz, your rapid-fire update on the latest news, new Helium 10 feature releases, and trends impacting e-commerce sellers.
Subscribe and level up your E-commerce game!
Episodes

Aug 15, 2026
Aug 15, 2026
35 min
In this episode, Bradley shares 10 new tools and strategies for Amazon, TikTok Shop, and Walmart sellers, covering AI research, ad tactics, inventory, indexing, and smarter profit tracking.
What if you could uncover keyword indexing problems, research entire Amazon niches with AI, monitor sales across marketplaces, and find new advertising opportunities in a fraction of the time? In this episode, Bradley Sutton breaks down 10 new Helium 10 tools and strategies, plus 2 bonuses, built to help Amazon, TikTok Shop, and Walmart sellers make faster, more informed decisions.
The episode dives heavily into new Helium 10 MCP capabilities, including Black Box Niche research, historical price, BSR, review, and search volume data, Index Checker, Product Targeting, and competitor research. Bradley demonstrates how these tools can work together with Claude to uncover niche opportunities, analyze competitors, identify keyword gaps, and find potential product targets without jumping manually between multiple reports.
There are also updates designed to improve everyday operations. Sellers can now check keyword indexing directly from Keyword Tracker, use prebuilt advertising tactics and bid rules, monitor TikTok Shop performance through Seller Pulse, view Walmart inventory levels, account for indirect business costs inside Profits, and gain greater visibility into AWD inventory. Each feature is connected to a practical strategy for protecting profitability, improving advertising, or spotting problems before they become bigger issues.
The biggest takeaway is that these aren't just new buttons to click. They're opportunities to combine AI, automation, and better data into smarter workflows for your e-commerce business. Whether you're researching your next product, optimizing PPC, watching inventory, or figuring out why a keyword suddenly stopped ranking, the right data can help you act faster and make better decisions before your competitors do.
In episode 546 of the AM/PM Podcast, Bradley covers:
- 00:00 - Introduction
- 01:27 - Keyword Tracker Index Checker
- 04:57 - Niche MCP
- 08:00 - MCP History - Price, BSR, Reviews, Search Volume
- 11:16 - Amazon Ads Tactics
- 15:56 - Index Checker MCP
- 18:21 - TikTok Shop Seller Pulse
- 20:09 - MCP Product Targeting
- 23:48 - Walmart Inventory Levels
- 24:53 - MCP Competitors
- 29:02 - Amazon Indirect Costs
- 31:20 - AWD Inventory

Aug 13, 2026
Aug 13, 2026
20 min
TikTok Shop USA sales are booming. There are some new regulations for packaging if you're selling in Europe, and the most-requested tool for MCP for Helium 10 is now available. These stories and more on today's weekly buzz!
We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
TikTok Shop’s U.S. GMV Nearly Doubles to $11.8B in H1 2026
https://www.netinfluencer.com/tiktok-shop-us-gmv-nearly-doubles-to-11-8b-usd-in-h1-2026/
Why China’s traders, e-commerce merchants feel boxed in by new EU packaging rules
https://www.scmp.com/economy/policy/article/3363746/why-chinas-traders-e-commerce-merchants-feel-boxed-new-eu-packaging-rules
Most Asked For Helium 10 MCP Update
Helium 10 has launched Black Box Niche for MCP, giving sellers the X-ray-style data they’ve been asking for directly inside Claude. Instead of researching keywords one at a time with the Chrome extension, users can analyze multiple niches at once and compare metrics like search volume, top-product revenue, number of listings generating over $5,000 in sales, and how many top products have low review counts. The feature makes it much faster to compare market opportunities and competition across multiple keywords using the Helium 10 MCP.
How Amazon's AI shopping assistant makes hundreds of millions of products feel personal
https://www.aboutamazon.com/news/retail/alexa-for-shopping-learn-and-be-curious-podcast
Optimize your listings with built-in Seller Central tools
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR1ZKWFZETkRTSFhYQVo1
Amazon Expands Locker Network to more than 750 U.S. College Locations
https://press.aboutamazon.com/retail/2026/8/amazon-expands-locker-network-to-more-than-750-u-s-college-locations
In episode 545 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:
- 00:00 - Introduction
- 00:43 - TikTok Shop US BOOMING
- 03:13 - New EU Packaging Regulations
- 05:11 - Most Asked For MCP Update
- 09:13 - Amazon's Alexa Predictions
- 14:36 - Research Dead Amazon Listings For Opportunity
- 17:55 - Amazon Caters To College Students

Aug 8, 2026
Aug 8, 2026
43 min
What if one overlooked Amazon metric is quietly costing you sales? Discover how keyword tracking, rank data, and smarter PPC decisions can uncover hidden revenue and stop wasted ad spend.
Amazon sellers spend countless hours researching products, optimizing listings, and managing PPC, but one important metric can easily get overlooked: keyword rank. In this episode, Bradley Sutton breaks down why tracking where your products appear for important search terms can reveal whether your advertising is actually helping your business grow or simply burning through your budget.
Even with the rise of AI-powered shopping experiences, keywords remain a major part of how customers discover products on Amazon. Bradley uses real account data, Search Query Performance, and Helium 10 MCP inside Claude to show just how much revenue individual keywords can generate. In one example, a single keyword accounted for thousands of dollars in sales, while hundreds of different search terms contributed purchases to the same product.
But finding keywords is only the beginning. Bradley explains how sellers can monitor sponsored and organic rank, identify keyword opportunities competitors are already winning, track relative rank, and automatically discover new search terms worth watching. He also shows how keyword data can inform PPC decisions, including when to raise bids, lower them, pause campaigns, or restart advertising when organic rankings begin to fall.
The biggest opportunity comes from turning that data into action. Instead of manually checking dozens of keywords and adjusting bids throughout the day, sellers can connect keyword tracking with advertising rules to dramatically reduce repetitive work. The takeaway is clear: understand which keywords are actually driving your business, track how your rankings change, and use that information to spend smarter. Small improvements across the right keywords can add up to significant sales while helping prevent thousands of dollars in wasted advertising.
In episode 544 of the AM/PM Podcast, Bradley discusses:
- 00:00 - Introduction
- 01:30 - The Amazon Metric Most Sellers Overlook
- 03:00 - How Much Amazon Revenue Comes From Keywords?
- 07:59 - Why Page One Ranking Matters
- 08:04 - Using Title Density To Find Ranking Opportunities
- 13:04 - Is Your PPC Actually Improving Organic Rank?
- 15:17 - Tracking Sponsored And Organic Keyword Rank
- 21:34 - How One Keyword Generated Thousands In Sales
- 22:34 - 333 Keywords Driving Purchases
- 23:34 - Finding Competitor Keyword Opportunities
- 27:48 - Tracking Your Rank Against Competitors
- 28:45 - Automatically Finding New Keywords
- 30:50 - Automating PPC Bid Changes With Keyword Rank
- 34:40 - Amazon Keyword Strategy Q&A
- 36:12 - How Many Keywords Should You Track?
- 38:29 - How To Choose The Right Competitors

Aug 6, 2026
Aug 6, 2026
24 min
New sponsored product creator campaigns, TikTok Shop now has MCF, and how Walmart is using AI to increase delivery speeds. These and more buzzing news on this week's episode!
We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
TikTok Enters the Multichannel Fulfillment Race with FBT MCF
https://www.geekseller.com/blog/tiktok-enters-the-multichannel-fulfillment-race-with-fbt-mcf/
New Helium 10 MCP Claude Skill: How To Check Amazon Relevancy
Helium 10’s Amazon Recommended Rank Claude skill reveals how Amazon’s relevancy engine views your ASIN, identifies keywords that may struggle to earn impressions, and uncovers stronger advertising opportunities before you waste budget. Use it to analyze your products or competitors at scale. To get the skill, comment “ARR skill” on Instagram, YouTube, or wherever you’re watching, and the download link will be sent to your DMs.
How Walmart is increasing delivery speed using AI models
https://www.retailbrew.com/stories/how-walmart-is-increasing-delivery-speed-using-ai-models
Amazon Seller Central News: Answers to your product title update questions
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQzU4QktUVlpFRE1BWko5
Amazon Seller Central News: Understand why you’re not the Featured Offer
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRkpQQ0JFVzRWRVBERUpZ
Report Amazon brand violations faster with one guided experience
https://sell.amazon.com/blog/announcements/report-a-violation
Amazon Seller Central News: Boost your sales during the Labor Day Sale
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRFRGOVFVMkpDWUNCNVRC
In episode 543 of the AM/PM Podcast and Weekly Buzz, Carrie covers:
- 00:00 - Introduction
- 00:42 - New Sponsored Product Creator Ads
- 03:14 - TikTok Shop Now Offers MCF
- 05:22 - How To Check Amazon Relevancy
- 13:19 - Walmart Uses AI to Increase Delivery Speed
- 14:39 - Answers to Your Title And Item Highlights Questions
- 17:44 - Why You're Not Winning the Buy Box
- 18:49 - Report Violations Faster
- 19:31 - How to Calculate TikTok Shop Profitability
- 22:51 - Boost Sales During Amazon's Labor Day Sale

Aug 1, 2026
Aug 1, 2026
51 min
What if Amazon sellers could turn Helium 10 data into instant AI reports? Learn about MCP workflows for keyword research, PPC, competitor analysis, listings, and faster decisions.
Amazon sellers have access to enormous amounts of valuable data, but turning that information into clear decisions can take hours of filtering, exporting, and spreadsheet work. In this episode, Carrie Miller, Bradley Sutton, Jason McLellan, and Vincent Lan demonstrate how the new Helium 10 MCP connects Amazon data with AI platforms such as Claude and ChatGPT, allowing sellers to analyze their businesses through simple, conversational prompts.
The episode explores practical workflows for Amazon competitor research, keyword ranking, PPC optimization, product research, and listing improvement. Sellers can compare a competitor’s strongest and weakest sales months, identify the keyword-ranking changes that may have influenced performance, uncover valuable keywords they are not tracking, and connect changes in page traffic with historical keyword movement. The Helium 10 MCP can also combine information from Cerebro, Black Box, Search Query Performance, Profits, Keyword Tracker, Brand Analytics, and Helium 10 Ads into one customized report.
Carrie shares how her listing analysis skill compares a product with its competitors, identifies keyword gaps, evaluates listing quality, and prioritizes search terms that may be close enough to page one for a strategic PPC push. Jason reveals how his agency combines Product Opportunity Explorer data with Helium 10 insights to create detailed market intelligence reports, while Vincent explains how he centralizes weekly performance data to understand how changes to pricing, images, rankings, and advertising affect the entire business.
The real power of the Helium 10 MCP is not simply having more data—it is being able to ask better questions and receive an actionable plan in minutes. Sellers who learn how to build effective prompts and reusable AI skills can replace hours of repetitive analysis with faster, smarter decisions. The tools are evolving quickly, but the sellers who begin experimenting now may gain an important advantage in how they research, optimize, and grow their Amazon businesses.
In episode 542 of the AM/PM Podcast, Bradley, Carrie, and Vincent discuss:
- 00:00 - Introduction
- 01:35 - What Is The Helium 10 MCP?
- 03:55 - Connecting Keyword Rankings With Sales Changes
- 07:24 - Building A Market Intelligence Report With Jason McClellan
- 12:18 - Finding Competitors’ Most Consistent Clicked Keywords
- 13:58 - Connecting Helium 10 MCP To Claude And ChatGPT
- 15:56 - Carrie’s Favorite MCP Keyword Opportunity Strategy
- 17:15 - Analyzing Competitor BSR And Historical Rankings
- 20:46 - Finding Valuable Keywords You Are Not Tracking
- 23:06 - MCP Usage Limits And Upcoming Write Capabilities
- 27:47 - Connecting Page Sessions With Keyword Rank Changes
- 31:05 - Using MCP To Improve PPC Campaign Structure
- 35:23 - Tracking Branded Search Volume And Product Opportunities
- 38:39 - Carrie’s Listing And Competitor Analysis Skill
- 42:50 - Combining Helium 10 Tools Into One Weekly Report
- 45:07 - How To Reduce MCP Calls And Use It Efficiently
- 47:19 - Finding Competitor Keywords Worth A PPC Push
- 49:46 - Free Helium 10 MCP Prompts And Skills

Jul 30, 2026
Jul 30, 2026
17 min
Will there be a TikTok Prime soon? Some of Amazon's new titles are being seen out in the wild. Amazon Product Opportunity Explorer has a new AI feature. These stories and more on today's Weekly Buzz.
We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
TikTok Tests Prime-Style Shopping Membership Service
https://www.pymnts.com/commerce/ecommerce/2026/tiktok-tests-prime-style-shopping-membership-service/
Amazon Seller Central News: Link your carrier accounts to Amazon Buy Shipping
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUlRaNFNWV1FFRFRKN1dV
See pending Amazon title changes here - https://sellercentral.amazon.com/myinventory/inventory/views/rlu
Amazon Seller Central News: Understand testing, inspection, and certification requirements
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRzdUVDNTMkFRRlBTQUtV
Amazon Product Opportunity Explorer New Feature - Validate Product Ideas
In episode 541 of the AM/PM Podcast and Weekly Buzz, Bradley covers:
- 00:39 - TikTok Prime?
- 02:50 - Search Query Performance Strategy
- 05:21 - Amazon Buy Shipping Update
- 07:45 - Amazon New Titles In Effect
- 11:58 - New Testing and Certification Requirements
- 13:10 - Schedule Amazon Review Requests
- 15:37 - Amazon Product Opportunity Explorer New Feature

Jul 25, 2026
Jul 25, 2026
21 min
Amazon title limits are changing. Learn how to protect your most important keywords, update listings faster, and keep Amazon’s AI from making costly changes to your product titles.
Amazon is introducing a major product title update beginning July 27, and sellers need to understand what is changing before Amazon’s AI starts rewriting their listings. Most product titles will be limited to 75 characters, while an additional 125 characters can be placed in a new Item Highlights field. Although Amazon says the split should not affect indexing, advertising relevance, or searchability, sellers should still carefully review which keywords remain in their titles and how important phrases are structured.
In this episode, Bradley Sutton explains why the first 75 characters still matter for Amazon SEO and how sellers should prioritize their brand name, main product keyword, and key distinguishing features such as size, color, or quantity. He also demonstrates how to preview Amazon’s proposed AI changes inside Seller Central. While Amazon’s recommendations may preserve most listing content, even a small wording change can remove an important exact keyword phrase and potentially weaken a product’s relevancy signal.
For sellers managing hundreds or thousands of listings, manually reviewing every title is not practical. That is where Helium 10’s new Bulk Optimize Titles feature inside Listing Builder becomes especially valuable. Diamond Plan members can select multiple active listings, generate AI-recommended titles and Item Highlights, review the suggestions from one screen, and sync the optimized content directly to Amazon. The tool is designed to preserve valuable keyword phrases while keeping listings compliant with Amazon’s new character limits.
Amazon’s update does not need to become a last-minute emergency. Review your titles, protect your most valuable search terms, and use the right tools to update your catalog efficiently. Sellers who want access to Bulk Optimize Titles can use coupon code SSP20 to save 20% on the Helium 10 Diamond Plan for six months. Do not wait for Amazon’s AI to decide how your products should be presented. Take control of your listings before the changes take effect.
In episode 540 of the AM/PM Podcast, Bradley talks about:
- 00:00 - Introduction
- 00:49 - The July 27 Amazon Title Requirements
- 01:14 - How Titles And Item Highlights Will Be Split
- 03:00 - Why Product Titles Matter For Amazon SEO
- 04:30 - What To Include In The First 75 Characters
- 05:00 - Previewing Amazon’s AI Title Changes
- 07:22 - How Amazon’s AI Can Remove Important Keywords
- 09:19 - The 14-Day Review And Approval Period
- 10:42 - Helium 10’s New Bulk Optimize Titles Feature
- 11:55 - Amazon AI Versus Helium 10’s Recommendations
- 12:50 - Syncing Optimized Titles Directly To Amazon
- 13:55 - Save 20% On The Diamond Plan With This Discount Code
- 15:39 - Creating New Listings Under The Updated Format
- 17:42 - Final Title Optimization Checklist

Jul 23, 2026
Jul 23, 2026
16 min
The deadline for Amazon title updates is fast approaching. Walmart announces negative targeting, and AI images must now be tagged in the metadata.
We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Amazon Seller Central News: Updates to improve your product titles begin on July 27
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHV0NZOTdDTktSR0pHQzlW
Helium 10’s New Bulk Optimize Titles feature inside the Listing Builder tool lets sellers quickly generate, review, and sync updated Amazon titles and item highlights across multiple listings. It also helps preserve important keywords that Amazon’s automated suggestions may remove.
Watch Bradley’s full step-by-step training at http://h10.me/bulktitles
Walmart is launching negative keyword targeting for all Sponsored Products advertisers on July 29, giving sellers more control over irrelevant search terms, ad spend, and campaign performance.
Amazon Seller Central News: Add to existing variation families from the Add Products page
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWUpSM0Q3SkVBNFpMVkE5
Amazon Ads News: Brand+ and Performance+ expand AI, keep advertiser control
https://advertising.amazon.com/en-us/resources/whats-new/brand-plus-and-performance-plus-expand-ai/
Amazon Seller Central News: You must now tag AI-generated people in listings and A+ content
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0Y1MkJCWkdGSjgyR0oy
Amazon MCF Discount for TikTok Shop Orders
Amazon Multi-Channel Fulfillment is offering 35% off standard and expedited fulfillment rates for eligible U.S. TikTok Shop orders for 12 months. Sellers can also connect MCF to TikTok Shop through Helium 10 to streamline fulfillment and manage inventory more efficiently.
Lastly, Amazon Multi-Channel Fulfillment is offering 35% off standard and expedited rates for eligible U.S. TikTok Shop orders for the next 12 months. Learn more at http://h10.me/accelerate and use coupon code heliumsellerscomp
In episode 539 of the AM/PM Podcast and Weekly Buzz, Carrie covers:
- 00:00 - Introduction
- 00:43 - New Amazon Title Requirement Deadline Approaching
- 02:14 - New Feature Alert Bulk Upload Titles and Item Highlights
- 05:30 - Walmart Announces Negative Targeting
- 07:00 - Now You can Easily Add to Existing Variations
- 08:14 - 10 New Brand+ and Performance+ Ads Capabilities
- 09:42 - How to Find the Country of Origin of Amazon Sellers
- 11:41 - You Must Now Tag AI Generated Images in Metadata
- 13:25 - Amazon MCF Discount for TikTok Shop Orders
- 14:42 - Don't forget to sign up for Amazon Accelerate and Seller Cafe

Jul 18, 2026
Jul 18, 2026
39 min
Most sellers waste ad spend without realizing why. Discover the Amazon PPC strategies, budget shifts, and Amazon Ads features that could make your campaigns more profitable.
Amazon PPC can quickly become overwhelming. Sellers are constantly choosing between more keywords, more products, higher bids, new ad formats, and increasingly complex targeting options. But according to Paige Plevyak, Senior Retail Media Manager at Pacvue, better advertising does not begin with more tactics. It begins with a stronger foundation.
In this episode of the AM/PM Podcast, host Carrie Miller and Paige break down some of the biggest advertising mistakes sellers make, including spreading budgets across too many keywords and ASINs, adjusting bids too frequently, and launching campaigns without a clearly defined goal. Paige explains why sellers with limited budgets should often concentrate on five to ten priority keywords, focus spending on hero products, and use long-tail search terms to build momentum in competitive categories.
The conversation also explores when sellers should use Sponsored Products versus Sponsored Brands video, how Amazon Marketing Cloud audiences can improve targeting, and which newer Amazon advertising features may be worth testing. Paige also shares practical advice for recovering after a long stockout, increasing keyword impression share, managing product variations, and deciding when to prioritize immediate profitability over broader visibility.
The biggest takeaway is that strong PPC performance rarely comes from constantly chasing the newest feature. It comes from understanding your goals, focusing your resources, and giving your campaigns enough time and data to work. Build the right foundation first, and every optimization you make afterward becomes more intentional, measurable, and scalable.
(Time Stamps) -
In episode 538 of the Serious Sellers Podcast, Carrie and Paige discuss:
- 00:00 - Introduction
- 01:26 - Paige Plevyak’s Retail Media Background
- 03:02 - The Biggest Amazon PPC Mistakes
- 04:10 - Choosing Keywords Without Overspending
- 07:53 - Where Sellers With Limited Budgets Should Focus
- 09:10 - Prioritizing Hero Products and Variations
- 12:01 - Sponsored Products vs. Sponsored Brands Video
- 15:39 - Amazon Advertising Features Worth Testing
- 18:10 - Using AMC Audiences and Bid Boosts
- 19:38 - Preparing Your PPC Strategy for Q4
- 27:15 - How Often Sellers Should Adjust Bids
- 34:13 - Rebuilding Sales After a Long Stockout

Jul 16, 2026
Jul 16, 2026
25 min
Helium 10 releases a super-powerful MCP that will revolutionize the way you manage your Amazon accounts. New data shows that AI and Alexa for shopping have not decreased the number of people using the Amazon search bar to enter keywords.
We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Helium 10’s new MCP is changing the way Amazon sellers research, analyze, and take action on marketplace data by connecting Helium 10 directly with AI tools like Claude and ChatGPT. Now available to Diamond and above users, the Helium 10 MCP lets sellers ask natural-language questions and instantly pull insights from tools like Black Box, Cerebro, Brand Analytics, Keyword Tracker, and Helium 10 Ads, without manually downloading reports or switching between multiple dashboards. In this episode, Bradley Sutton shows how sellers can uncover product opportunities, analyze competitor keyword rankings, review historical Brand Analytics and Cerebro data, and build smarter advertising strategies in minutes instead of hours.
For more Helium 10 MCP strategies, skills, and advanced seller workflows, follow Bradley on Instagram: https://www.instagram.com/serioussellerspodcast/ and follow Bradley Sutton on LinkedIn: https://www.linkedin.com/in/h10bradley/
TikTok Shop Bans AI Voices From Live Commerce Streams: Violations Now Dent Account Health Score
https://www.techtimes.com/articles/320624/20260715/tiktok-shop-bans-ai-voices-live-commerce-streams-violations-now-dent-account-health-score.htm
New Data Proves Amazon Keyword Searches Have NOT Been Replaced by Alexa!
Bradley Sutton breaks down a new Helium 10 research study analyzing whether Rufus, now Alexa for shopping, has significantly changed how shoppers search for products on Amazon. Despite the growing conversation around AI replacing traditional keyword search, the data shows that Amazon search volume, clicks, and conversion behavior have remained largely consistent from 2024 through 2026, with no major shift away from keyword-based shopping. While Alexa for shopping may be useful for product discovery when shoppers are unsure what they want, Bradley explains that most buyers still use the search bar when they already know what they are looking for, making keyword research and listing optimization just as important as ever. The key takeaway: sellers should not ignore Rufus/Alexa for Shopping optimization, especially for listing questions and product-page interactions, but traditional keywords are far from dead.
To see the full breakdown and data behind this study, read Bradley’s full blog here: https://www.helium10.com/blog/breaking-news-amazon-keyword-search-is-alive-well/
Amazon Seller Central News: Use new pallet delivery ship option for your business customers
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRDhCQUg1UlkyV1hGQkE1
New Feature Alert! Helium 10 now shows Keyword Tracker data directly on Amazon product pages via the Chrome extension. View search volume, organic and sponsored ranks, and track products or competitors instantly without leaving the page.
Amazon has released the session lineup for Amazon Accelerate 2026, happening this September in Seattle, and Helium 10 will be there with Bradley Sutton speaking on stage, Carrie attending, and a booth for sellers to visit. Sellers can register at h10.me/accelerate using their Seller Central account and use discount code heliumsellercomp to save on the regular ticket price. If you’re attending, make sure to stop by the Helium 10 booth and take advantage of Amazon’s Seller Cafe for help with account or support issues that have been difficult to resolve.
In episode 537 of the AM/PM Podcast and Weekly Buzz, Bradley covers:
- 00:00 - Introduction
- 00:46 - Helium 10's MCP Is Now Live!
- 10:28 - TikTok Shop Bans AI Voices
- 12:14 - New Data Proves Amazon Keyword Searches Have NOT Been Replaced by Alexa!
- 20:46 - You Can Now Ship Pallets To Customers!
- 21:48 - New Way To Track Keywords On Amazon Listings
- 23:59 - Amazon Accelerate Discount Code
