AM/PM Podcast

#440 - From High School Hustler to 9-Figure Amazon Boss: Pat O’Neill’s Wild Ride

Pat O’Neill shares his journey from retail arbitrage to managing a 9-figure pet brand on Amazon. Learn AI strategies, branding hacks, and e-commerce growth secrets!

E-commerce veteran Pat O’Neill joins us, offering a wealth of knowledge from his extensive experience managing Amazon accounts for major brands like Zesty Paws. Pat's journey from retail arbitrage to spearheading successful brand strategies highlights the importance of building brands rather than merely selling products. He candidly shares entrepreneurial lessons learned, especially around the intricacies of financial management and the transition from a retail arbitrage beginner to becoming a pivotal figure in the pet supplement industry. His passion for offering genuine support is evident as he discusses his commitment to providing small sellers with boutique agency services that don't break the bank.

The conversation shifts to the vibrant pet supplement market, where we explore the nuances of branding and marketing dog supplements on Amazon. Pat unpacks the complexities of making health claims, navigating legal hurdles, and combating competitor tactics. His insights into the emotional and financial commitments pet owners make for their furry companions underscore the growing demand for preventative care. The discussion paints a vivid picture of the unique bond between humans and their pets, emphasizing the role of supplements in enhancing pet health and longevity, and how these relationships drive market growth.

We also venture into the transformative role of AI in shaping the future of e-commerce. Pat discusses innovative AI applications that streamline operations, from product sourcing to review management. He shares exciting prospects about AI-driven decision-making that enhances efficiency in product launches and market trend predictions. The discussion extends to influencer marketing strategies and the power of social media, reflecting on how AI tools are set to redefine e-commerce success. This episode is packed with actionable insights and forward-thinking strategies, ensuring listeners walk away with valuable knowledge to power their e-commerce endeavors.

In episode 440 of the AM/PM Podcast, Kevin and Pat discuss:

• 06:07 - Amazon Entrepreneur's Start in Retail Arbitrage
• 10:31 - Career Growth in E-Commerce Industry
• 15:20 - The Growing Pet Supplement Market
• 20:59 - Navigating Challenges in Pet Supplement Sales
• 22:22 - Challenges of Making Claims in Supplements
• 27:40 - Social Media Influencer Launch Strategy
• 28:34 - Customer Acquisition Strategy in PPC
• 31:24 - Amazon Growth Strategies and Tactics
• 35:30 - Emergency Use Supplement Brand Hedge
• 38:18 - Product Expectations and Ratings
• 42:17 - Small Agency Philosophy and Growth
• 43:52 - E-Commerce Strategies and AI Innovation
• 47:54 - AI Impact on E-Commerce Trends
• 49:29 - Automated Product Opportunity Sourcing Process
• 54:57 - AI Innovation and Business Growth
• 1:00:02 - Kevin King's Words Of Wisdom

#439 - From Solo Hustle to Team Powerhouse: The Systemization Secrets of an 8-Figure Seller

Learn how to scale your Amazon business with systemization! Michal Specian shares insights on hiring, building processes, and growing beyond the $1M mark. Don’t miss this episode!

Join us as we explore the Amazon seller journey of Michal Specian, who transformed his initial $5,000 investment into a thriving eight-figure brand. Michal shares his experiences of overcoming language barriers while attending university in Prague, launching his first Amazon product in the US sports category, and partnering with Miles to create a successful kitchen and dining brand. Discover how their Czech-inspired glassware brand expanded into European markets, utilizing Amazon's Pan-EU program, and learn about the strategies Michal employed for systemization, team building, and scaling his business effectively.

As we shift focus, Michal reflects on his post-exit experiences and future strategies, highlighting the lessons learned from finalizing a business deal in the Canary Islands. Hear about his transition from the Amazon business model to consulting on internal operations, leveraging his background in economics and systems thinking. We discuss the evolving landscape of launching an e-commerce brand today and the importance of diversifying sales channels beyond Amazon. This chapter provides valuable insights into maintaining negotiation leverage and strategically selling a business.

Finally, we explore transformative business mindsets and the future of AI in business. Michal emphasizes the importance of working on your business rather than in it, sharing tips on systemization, mindset shifts, and delegation. Listen as we discuss how AI is reshaping business operations, with potential applications in customer service and logistics, and how it can enhance productivity and efficiency. With practical strategies for systemizing businesses and insights into the exciting potential of AI, this episode offers a comprehensive guide for entrepreneurs aiming for growth and operational freedom.

In episode 439 of the AM/PM Podcast, Kevin and Michal discuss:

• 00:00 - Amazon Seller's Journey to 8-Figure Exit
• 02:23 - E-Commerce Experience and Launch Location
• 05:52 - Successful Sale to Aggregator Bid War
• 08:08 - Post-Exit Reflections and Future Strategies
• 12:42 - Evolving E-Commerce Brand Strategy
• 16:16 - Prioritizing Balance and Enjoyment in Business
• 21:35 - Transforming Business Mindsets and Systems
• 26:21 - Role of Supply Chain Manager in Business
• 30:00 - eCommerce Hiring Challenges and Strategies
• 32:36 - The Future of AI in Business
• 39:08 - Global Success Stories in E-Commerce
• 40:41 - Business Growth and Systemization Strategies
• 42:21 - Motivating Through the Growth Process
• 46:13 - Kevin King's Words of Wisdom

#438 - Geek Out on Amazon PPC: Data-Driven Advertising Hacks with Mike Frekey

Geek out on Amazon PPC with Mike Frekey! Learn data-driven ad strategies, AI’s impact on advertising, and tips for optimizing campaigns to boost your Amazon sales. 🚀

Amazon advertising expert Mike Frekey takes center stage in this episode, sharing his wealth of experience from Amazon PPC agency industry leaders like IGG and Perch. His journey through the world of Amazon advertising for over 100 brands underscores the importance of data over creativity in crafting successful strategies. Mike details the collaborative efforts with data scientists at Perch to create robust advertising campaigns using sponsored products, brands, and display ads, all while emphasizing the crucial role of numbers in spotting growth opportunities and fine-tuning advertising efforts.

Listeners will gain invaluable insights into the meticulous process of auditing Amazon accounts to spotlight top-selling products and optimize ad spend across various types and placements. Mike breaks down the significance of understanding conversion rates and differentiating between brand and non-brand targets to maximize incremental sales potential. By utilizing brand analytics and search query performance data, he highlights how to effectively assess market positioning and address product issues that may impact performance more than the advertising strategies themselves.

Adding a forward-looking dimension, Mike explores the evolving landscape of Amazon's PPC offerings and the burgeoning role of AI in advertising. He shares his enthusiasm for Amazon Marketing Cloud audiences and budding avenues like sponsored TV, while candidly pointing out challenges such as audience targeting limitations and conversion tracking hurdles. Wrapping up, Mike imparts strategic wisdom on launching products on Amazon, from risk management to harnessing social proof, illustrating how to use Amazon's first-party data for long-term success. This episode promises a comprehensive look at mastering the art of Amazon advertising, all seasoned with Mike's unique insights and expertise.

In episode 438 of the AM/PM Podcast, Kevin and Mike discuss:

• 00:00 - Data Nerd's Amazon Advertising Strategies
• 02:39 - Amazon Marketing Strategies and Data Analysis
• 06:11 - Agency Age and Automation vs. Humans
• 09:03 - Analyzing Amazon Advertising Strategies
• 12:26 - Gender-Specific Product Line Analysis
• 16:33 - Amazon PPC Strategies and Attribution Challenges
• 18:40 - Amazon Bid Boosting Challenges
• 25:06 - Campaign Monitoring and Analysis Priorities
• 27:33 - Impact of AI on Amazon Advertising
• 29:15 - Future of AI in Amazon Advertising
• 31:41 - AI Transformation in Workforce
• 35:38 - Amazon Algorithm
• 39:31 - Amazon Advertising Launch Strategy Tips
• 41:59 - Product Reviews for Amazon Success
• 47:15 - Networking and Event Promotion on LinkedIn
• 48:30 - Kevin King's Words of Wisdom

#437 - AI, KDP, & Amazon FBA: Shivali Patel on Winning in E-Commerce

Shivali Patel shares her journey from aspiring med student to e-commerce expert, plus FBA tips, AI insights, and a 7-day challenge to find winning products. Don't miss this episode!

What if you could transform your career from the traditional paths to the flexible world of digital entrepreneurship? Join us for a captivating conversation with Shivali Patel, who shares her unconventional journey from aspiring medical student to a thriving Amazon seller and brand evangelist for Helium 10. Discover how Shivali's pivot into the e-commerce space began with dropshipping and evolved into a passion for creating self-help content through Kindle Direct Publishing (KDP). Shivali's story is a testament to the vast opportunities within the digital economy and the power of strategic career changes.

As Shivali recounts her fascinating transition from beauty queen to Helium 10 evangelist, we explore the dynamic realm of e-commerce software. Uncover the unique strengths of tools like Helium 10 that enhance the seller's experience, driven by Shivali’s expertise in marketing and communications. This episode is packed with personal anecdotes and highlights the competitive edge Helium 10 provides to sellers navigating the digital landscape. Shivali also shares practical strategies for Amazon sellers, including a seven-day challenge designed to find profitable products using Amazon FBA, while emphasizing the importance of perseverance and community support in overcoming initial hurdles.

We also venture into the world of networking and knowledge-building, where Shivali discusses the value of attending industry events and engaging with professional communities for growth. Learn about the role of AI tools in book publishing and the future of AI in e-commerce, offering insights into creating and selling products in a rapidly evolving market. With actionable advice and inspiring stories, this episode is a must-listen for anyone eager to thrive in the competitive world of Amazon selling and beyond.

In episode 437 of the AM/PM Podcast, Kevin and Shivali discuss:

• 02:12 - Interview on Content Creation Collaboration
• 07:55 - Entrepreneurial Journey
• 10:48 - From Beauty Queen to Helium 10 Evangelist
• 11:07 - Perspective Shift From User to Ambassador
• 19:30 - 7-Day Challenge for Amazon FBA Sellers
• 22:31 - KDP Metadata Training and Replays
• 27:20 - Building Relationships and Resources for Sellers
• 29:47 - Investing in Knowledge and Connections
• 31:05 - Mastermind Events and Networking ROI
• 35:44 - Exploring Opportunities With Amazon KDP
• 36:38 - Navigating KDP and Book Publishing
• 42:52 - Optimizing Book Cover Design for Conversions
• 45:56 - Future of AI and Amazon
• 51:17 - Shivali's Ultimate Life Goals
• 53:29 - Kevin King's Words of Wisdom

#436 - The Math Behind PPC: Data-Driven Strategies for Amazon Success

Master Amazon PPC with Mansour Norouzi of Incrementum Digital! Discover data-driven ad strategies, AI insights, and expert tips to optimize your campaigns for growth. 

Amazon advertising expert Mansour Norouzi, Director of Advertising at Incrementum Digital, shares his transformative journey from civil engineering in Iran to becoming a pivotal figure in the Amazon PPC space. Join us as Mansour unravels his unique experiences in Amazon PPC optimization strategies and his role at Incrementum Digital. He highlights the challenges of restricted U.S. travel and how these hurdles have shaped his career, emphasizing a strategic shift towards location independence and e-commerce.

 

We navigate the rapidly changing landscape of Amazon advertising, exploring how it has evolved to match, and sometimes surpass, the capabilities of giants like Google. Mansour dives into the advanced functionalities of the Amazon Marketing Cloud, a tool that grants advertisers an unprecedented level of customer interaction insights. This episode also addresses the transformative role of AI in marketing, balancing skepticism with the benefits of AI in streamlining tasks and enhancing client relations while underscoring the irreplaceable need for human strategic input.

 

Listeners will gain valuable insights into the intricacies of managing PPC campaigns, including common pitfalls and expert advice on optimizing budgets and campaign structures. Mansour candidly discusses the importance of maintaining a balanced organic and paid sales ratio, offering a roadmap for achieving sustainable growth. As a bonus, Mansour and Kevin also tease upcoming content from the Billion Dollar Seller Summit Iceland and an exciting future episode featuring Shivali Patel from Helium 10, ensuring our listeners stay ahead in the ever-evolving e-commerce landscape.

In episode 436 of the AM/PM Podcast, Kevin and Mansour discuss:

• 00:00 - Amazon PPC Strategies With Mansour
• 06:43 - Scaling Supplement Brands Through Advertising
• 09:46 - Marketing Passion Project
• 11:24 - Evolving Amazon Advertising Strategies
• 15:44 - Amazon Marketing Cloud Audience Customization
• 25:28 - Future Impact of AI in Amazon PPC
• 30:26 - Generative AI Tools for Video Production
• 33:04 - AI Improving Agency Selection Process
• 35:25 - Amazon Advertising and Client Management
• 37:06 - Client Growth Incentives and Compensation
• 40:23 - Amazon Advertising Services and Brand Management
• 43:15 - Amazon PPC Campaign Optimization Strategies
• 50:58 - Grouping Keywords by Volume and Intent
• 54:45 - Kevin King's Words Of Wisdom

#435 - Revolutionizing E-Commerce Financing: Innovative Solutions for Amazon Sellers

Amazon fees, tariffs, and rising costs are squeezing cash flow. In this episode, we dive into funding options and smart financial strategies to keep your Amazon business growing strong.

What if there were a way to finance your Amazon business without falling into the traps of traditional loans and predatory cash advances? Our latest episode of the AM/PM podcast promises just that, with insights from our special guest, Nadav Gorlicki of CapEc, who has charted an incredible journey from IT to Amazon entrepreneurship. Nadav shares his firsthand experiences in navigating the financial challenges that Amazon sellers face today, especially as rising fees and costs make sustaining a business more difficult than ever. He reveals the strategic financial solutions that CapEc provides, which are designed to align perfectly with sellers' ROI and cash flow, offering a viable path for sustainable growth.

Starting an Amazon business is no small feat, especially if you're working with a limited budget. Managing cash flow effectively can mean the difference between success and failure. We discuss various strategies to overcome the long lead times before sales begin to pay off, and the critical decisions around funding options like loans versus equity investments. Nadav introduces alternative financing solutions that allow sellers to maintain inventory without the burden of personal guarantees or credit checks, thus preserving their ownership stakes. His insights are a game-changer for anyone looking to build a resilient and profitable e-commerce business.

But let’s not forget the bigger picture—while financial success is important, it shouldn’t overshadow life’s simple pleasures. In a thought-provoking segment, we reflect on the importance of balancing work with experiences that truly enrich our lives. From spending time with family to enjoying the moment, we encourage you to remember what truly matters beyond the balance sheets. Tune in to this enlightening episode with Nadav Gorlicki and uncover strategies that could transform your e-commerce journey while keeping life’s joys in perspective.

In episode 435 of the AM/PM Podcast, Kevin and Nadav discuss:

• 00:00 - The Challenge of E-Commerce Financing
• 07:42 - Rise of Specialized Companies in Selling
• 13:38 - Navigating Amazon Startup Financing
• 18:08 - Benefits of Partnership With Amazon Seller
• 19:00 - Sustainable Amazon Seller Financing Options
• 27:22 - Analyzing Product ROI for Business Success
• 32:26 - Effective E-Commerce Financing Strategies
• 36:08 - Financing New Product Launches
• 44:06 - Revolutionizing E-Commerce Financing Solutions
• 44:53 - Changing Amazon Industry Success Rates
• 50:34 - Understanding Payment Terms and ROI
• 53:04 - Finance Your Growth With CapEc
• 54:42 - Remembering Life Beyond Money
• 54:49 - Kevin King's Words of Wisdom

#434 - The Creative PPC Revolution: Rethinking Amazon Ads with Chris Rawlings

In this episode, get ready to unlock Amazon PPC insights with our expert guest. Discover creative ad strategies, advanced tactics, and future trends shaping e-commerce success.

Want to unleash the power of Amazon PPC while keeping your entrepreneurial spirit alive? Join us in an engaging conversation with Chris Rawlings, the mastermind behind Sophie Society. Chris shares his journey from a curious kid in a solar-powered home to a leading figure in e-commerce, blending fun with business success. Learn how the aggregator boom shifted the landscape, and explore Chris's unique strategies for navigating Amazon's complex advertising world with both expertise and humor.

 

Kevin and Chris also reflect on their unconventional paths to success, sharing anecdotes like the time Chris inadvertently carried a full-size sword at an industry event, breaking local laws. These stories highlight the value of independent thinking and creative problem-solving in entrepreneurship. From the challenges of scaling Juno Launch amidst changing review practices to the lessons learned from misaligned investor expectations, his experiences underscore the importance of resilience and adapting to adversity.

 

Finally, we unpack the exciting evolution of Amazon marketing, including the rise of AI and creative content. Chris discusses his dynamic five-day PPC event that transforms sellers into experts. They also venture into the future of Amazon search, predicting shifts towards intent-based, AI-driven strategies. Whether you're a seasoned seller or new to the game, gain insights on aligning products with market demand and leveraging creative ads to capture attention. This episode promises a wealth of knowledge for anyone navigating the ever-evolving world of e-commerce.

In episode 434 of the AM/PM Podcast, Kevin and Chris discuss:

• 00:00 - Amazon PPC and Business Fun
• 02:21 - E-Commerce Industry Success and Failure
• 07:07 - Unconventional Upbringing Shapes Entrepreneurial Journey
• 10:09 - Impact of Isolation on Mindset
• 14:50 - Lessons Learned From Entrepreneurial Failure
• 21:28 - Authenticity in Teaching and Testing
• 26:01 - Navigating the Amazon Sales Market
• 27:07 - Advanced Amazon PPC Five-Day Challenge
• 32:01 - Leverage Creative for Amazon Success
• 32:23 - Effectiveness of TV Ads for Brands
• 36:00 - Effective Marketing Strategy for Long-Term Success
• 36:58 - Future of Amazon Search and AI
• 44:29 - PPC Challenge Sophie Society

#433 - The Money Game: How to Secure Financing Without Sinking Your Amazon Business with Russell Walraven

In this episode, we’re going to talk about everything financing, some of the pros and cons of taking actual lending or advances for your business, and everything in between.

What if securing financing for your e-commerce business didn't mean sacrificing control or facing exorbitant interest rates? Russell Walraven from 8Fig joins us to unpack financing solutions that respect your business's autonomy and potential. We explore the tailored working capital options 8Fig offers to online sellers on major platforms like Amazon, Shopify, and Walmart. Russell also shares 8Fig's leap into SaaS, crafted to fuel seller growth and success, while addressing the challenges and opportunities in the ever-evolving e-commerce landscape.

Navigating the murky waters of Merchant Cash Advances (MCAs) can be daunting, but we're here to shed light on this alternative financing avenue. Through personal anecdotes, we unravel the differences between MCAs and traditional loans, highlighting the risks and aggressive collection tactics that can ensue in cases of default. Discover the flexibility of new MCA products designed specifically for Amazon and e-commerce sellers, alongside insights on securing subsequent funding without fully paying down existing amounts.

Choosing between lending and equity financing is a pivotal decision for any entrepreneur, and we dissect this complex dynamic to help you make informed choices. Learn about the advantages of retaining full business ownership through loans with companies like 8Fig, versus the prolonged involvement of equity investors. We also delve into the process of pre-qualifying for loans without impacting your credit score and the importance of building a financial partnership founded on trust and understanding of e-commerce dynamics. Whether you're in the throes of financial challenges or planning ahead, this episode equips you with practical advice to secure fair and effective funding for your online business.

In episode 433 of the AM/PM Podcast, Kevin and Russell discuss:

• 00:00 - Financing Options for E-Commerce Sellers
• 07:24 - Flexible E-Commerce Supply Chain Solutions
• 10:16 - Alternative Financing Options for E-Commerce
• 16:11 - Marketplace Payment Enforcement Strategies
• 20:57 - Lending vs. Equity in Business Ownership
• 22:31 - Lenders and Stacking Loans Discussion
• 25:51 - E-Commerce Seller Funding Process
• 28:38 - Managing Seller Sizes and Deal Sizes
• 34:08 - No Origination Fees for Financing
• 35:34 - Navigating E-Commerce Financing Options
• 39:57 - E-Commerce Focus in Business Research

#432 - Amazon Traffic Hacks: How Influencers & Big Blogs Drive Millions with Richie Carreon

Unlock massive traffic with affiliate marketing! In this episode, our guest reveals how to connect with influencers, land top blog features & drive millions in sales for your Amazon business.

Richie Carreon from Levanta graces our latest episode to unpack the fast-paced world of affiliate marketing, sharing his extensive expertise in ad tech and marketing technology. As we weave through this insightful conversation, Richie lays out how platforms like Levanta are bridging the gap between e-commerce sellers and influencers, creators, and major publications. Discover the transformative power of automating these connections to supercharge traffic and revenue, particularly during high-stakes sales events like Black Friday and Cyber Monday.

We also dive into the magic of Amazon's affiliate traffic, revealing tricks to boost your product's organic search rankings and maximize your return on ad spend (ROAS). Uncover the untapped potential of passing along Amazon's brand referral bonus to entice creators and elevate your offers in a crowded marketplace. Whether you’re a seller aiming to streamline administrative burdens or a creator seeking the perfect product fit, Richie shares how to effectively navigate this dual-sided marketplace of 7,000+ vetted influencers.

Rounding off our episode, we highlight the human element in affiliate marketing and podcasting — building relationships that go beyond mere transactions. By nurturing genuine connections with podcast hosts and influencers, you can foster trust and drive organic promotion. Richie emphasizes the critical role of appreciation in these partnerships amid rising competition and skepticism toward traditional advertising. Join us for a transformative discussion that underscores the strategic use of affiliates and the immense power of relationships in today's marketing landscape.

In episode 432 of the AM/PM Podcast, Kevin and Richie discuss:

• 00:00 - Affiliate Marketing Strategies With Richie Carreon
• 03:52 - Affiliate Marketing Success Stories
• 08:24 - Leveraging Amazon Affiliate Benefits
• 15:07 - Innovative Affiliate Marketing Strategies
• 18:51 - Affiliate Marketing and Advertising Strategies
• 20:45 - Newsletter Advertising With Beehive Platform
• 22:53 - Maximizing Ad Inventory Sales
• 26:24 - The Power of Affiliate Marketing
• 30:48 - Building Relationships for Affiliate Success
• 32:16 - Building Business Relationships Through Sponsorship
• 35:03 - Amazon Sellers Membership Pricing and Expansion
• 39:02 - Competition for High Base Rate
• 42:38 - Exploring Diversification in E-Commerce
• 47:33 - Kevin King’s Words of Wisdom

#431 - Navigating the Future of E-commerce Advertising with Navah Hopkins: Uniting SEO, PPC, and AI

In this episode, we explore cutting-edge e-commerce advertising. Learn strategies to maximize reach on multiple platforms like Amazon ads, Google ads, and more.

 

Unlock the secrets of the digital advertising realm with us as we explore the journey of Navah Hopkins, a seasoned e-commerce advertising expert. Discover how Navah transitioned from teaching dreams to shaping the future of SEO and PPC marketing. With her experience in navigating the ever-changing digital landscape since 2008, you'll gain insights into the ethical dilemmas and strategic shifts that led her to embrace PPC. This episode promises a deep dive into the integration of PPC with SEO and the transformative role of AI in this burgeoning $91 billion industry.

 

Our conversation spans the evolution of advertising platforms, likening modern problem-solving to the once-dominant yellow pages. Navah shares how being present in the digital marketing space can secure a brand's status as a default consumer choice, similar to Amazon's rise to prominence. We also highlight the complexities of combining PPC and SEO strategies, the hidden challenges in automatic platform settings, and the value of accurate data interpretation on platforms like Google, Facebook, and Amazon. Nava sheds light on common advertising mistakes and offers practical advice on avoiding pitfalls that can mislead decision-making.

 

As we look towards the future, Navah shares her vision for the untapped potential of video advertising, particularly on platforms like Amazon where low competition offers a cost-effective edge. From influencer marketing to TikTok's global reach, we explore innovative strategies that maximize ad performance and attribution. Join us in uncovering how Navah Hopkins is leading the charge in ethical and innovative digital marketing, paving the way for what lies ahead in this dynamic industry.

 

In episode 431 of the AM/PM Podcast, Kevin and Navah discuss:

• 00:00 - AI Impact on SEO and Advertising
• 11:18 - AI's Impact on Branding and Consumers
• 14:11 - Navigating Different Online Advertising Platforms
• 14:59 - Evolution From Unknown to Default
• 22:01 - Google Ads Reporting Trustworthiness
• 23:00 - Avoiding Common Advertising Pitfalls
• 25:40 - Data Analysis for Marketing Decisions
• 31:23 - Discussion on Automated Tools and AI
• 32:34 - Vendor Selection for E-Commerce Sellers
• 35:10 - Payment Models in Marketing Strategies
• 38:22 - The Future of Video Advertising
• 42:58 - Amazon Prime's Transactional Ad Advantage
• 45:25 - Maximizing Google Ads Performance and Attribution
• 48:21 - Call Tracking and Attribution in Marketing
• 53:39 - Connecting With Nava Hopkins on Optimization
• 55:16 - Kevin King's Words of Wisdom