AM/PM Podcast

#386 - From Legal Expert to Influencer Icon: Michelle Platt's Guide to Mastering the Digital Stage

Ever wondered how a former attorney could reinvent herself as a digital influencer? Join us as Michelle Platt shares her transformation story and the strategies that turned her health and wellness website into a thriving hub. In this candid conversation, Michelle unpacks the power of SEO and affiliate marketing, revealing the behind-the-scenes of her accidental traffic triumphs. We also touch on the serendipity of networking at sea, proving that sometimes, the best connections are made off the grid.

 

Venture into the world of AI with us, where the art of content creation meets the science of algorithms. We tackle the burning question of balance—how does one maintain the human touch amidst a sea of tech? Michelle and Kevin dissect the trend of strategic blogging, the role of audience engagement, and the savvy use of AI for outlines and keyword finesse. Listen in as we break down content ideation, from tapping into social media groups to understanding the subtle art of listening to your audience, ensuring the content you create not only resonates but also captivates.

 

Dive into the lucrative labyrinth of the Amazon Influencer Program with insider expertise from Michelle. We navigate the nuances of personal voice versus SEO demands, and the impact newsletters have in keeping your audience coming back for more. Plus, we'll explore the delicate dance of product promotion and the importance of authenticity and transparency in influencer partnerships. Lastly, we unpack the economic realities of influencer life behind the glamorous facade, emphasizing the importance of direct audience relationships for long-term success. Tune in for an episode brimming with actionable insights for budding content creators and seasoned influencers alike.

In episode 386 of the AM/PM Podcast, Kevin and Michelle discuss:

• 01:16 - Adventure Cruising vs Traditional Cruises
• 05:49 - SEO Mastery and Algorithm Changes
• 06:26 - Impact of AI on Writing
• 16:26 - Monetizing Content Through Amazon Influencer Program
• 18:10 - Monetizing a Blog With Affiliate Links
• 22:35 - Benefits of Live Streams for Amazon 
• 27:32 - Product Promotion and Influencer Partnerships
• 38:18 - Future of Influencers and Bloggers
• 39:15 - Influencer Industry Trends and Concerns
• 40:52 - Influence and Authenticity on Amazon 
• 46:58 - Diversifying Income With Affiliate Programs
• 50:00 - Kevin's Words Of Wisdom

#385 - Is TikTok Shop The Next Big Thing? Insights From Paul Harvey

Ever wondered how TikTok could skyrocket your e-commerce business, especially if you're running your own Amazon or Walmart brand? That's exactly what Paul Harvey, an experienced Amazon seller and TikTok expert, and Kevin unpack in a candid conversation that could redefine how you see social media and influencer marketing. We dive into the fascinating emergence of TikTok Shop and its ripple effects on the online marketplace, providing actionable strategies for those ready to take their Amazon FBA and Walmart business to the next level. Paul's extensive background—from Amazon seller in 2012 to consulting with Amazon aggregators—equips us with a rare perspective on the evolution of online marketplace strategies that have shifted from FBA and PPC to the current UGC social media-dominated era.

 

This episode peels back the curtain on the enigmatic world of online account purchases. Paul and Kevin navigate the murky waters of Amazon and TikTok account sales, discussing the lucrative tactics non-U.S. residents use to gain access to features inside TikTok. We also delve into the platform's evolving policies, giving a heads-up to entrepreneurs about the nuances of fulfillment services and ever-fluctuating commission rates. It's a gold mine of advice for international sellers looking to tap into the vast potential of the U.S. market, emphasizing the need to remain nimble and well-informed to thrive in this rapidly changing e-commerce landscape.

 

Lastly, we turn the spotlight on the intricate art of influencer marketing within TikTok's booming e-commerce scene. Unlock the secrets of engaging a Gen Z audience that's famously resistant to ads and discover how to nudge them towards Amazon searches, boosting your sales without the hard sell. We spill the beans on the platform's ad simplicity and the surprising budget-friendly benefits when funneling traffic to Amazon rather than TikTok Shop. Strap in for a masterclass on content iteration and finding that 'winning' video formula that could catapult your Amazon or E-commerce brand to heights of success.

 

In episode 385 of the AM/PM Podcast, Kevin and Paul discuss:

• 00:00 - Leveraging TikTok for E-Commerce Success
• 07:03 - Software for Measuring Verticals in Sales
• 10:26 - TikTok's Growth and Future Opportunities
• 11:38 - TikTok's Resilience and Chinese Competition
• 16:08 - TikTok Hiring Top Engineers for E-Commerce
• 21:01 - Selling Amazon and TikTok Accounts
• 29:09 - Influencer Marketing Strategies for TikTok
• 29:39 - Leveraging TikTok Lives for Product Promotion 
• 43:19 - Seeking Niche Influencers for Free Content
• 48:19 - TikTok Product Promotion Strategies for Amazon Success
• 52:30 - Kevin's Words Of Wisdom

#384 - The Slow Burn of Success: Cigars, Connections, and Business Talk with Abe Chomali

Join us on this episode of the AM/PM podcast where I sit down with the multifaceted Abe Chomali to explore his journey world of e-commerce, entrepreneurship, and owning an Amazon PPC agency. As a veteran in retail and now at the helm of a flourishing E-commerce agency, Abe offers a lot of insights into the significance of networking and industry events, sharing how these gatherings serve as critical conduits for growth and building connections. Listen in as we chuckle over Abe's famed beard and its role in personal branding, while also retracing his remarkable evolution from mail-order work to Amazon mastery, an intricate dance akin to clockwork precision.

 

As the conversation unfolds, we tap into the nuances of managing a PPC agency, stressing the importance of personalized and transparent client relations. Discover the collaborative strategies his agency uses, including the integration of tools like Slack, to keep brands in the loop and drive toward their goals. Abe and Kevin dissect the hiring process for agencies, underlining the need for a blend of numerical acuity and agile thinking to navigate Amazon's dynamic terrain. Tune in to learn about the Amazon PPC tactics that truly add value to your Amazon FBA business, as we navigate the shiny distractions in favor of tried-and-true ad placements like Sponsored Products and Sponsored Brands.

 

Wrapping up this insightful dialogue, they dive into the steps one agency owner took to dramatically boost operational efficiency and client rapport. Hear how the introduction of ClickUp and the strategic placement of a traffic manager can revolutionize business workflow. The episode also peeks into our unique interview tactics that aim to build a harmonious team dynamic. We don't just talk shop; we also celebrate the cigar culture and its ability to foster profound connections amidst the fast-paced buzz of the business world. Sharing anecdotes from events like the Billion Dollar Seller Summit and the Collective Mind Society, I reflect on the transformative power of these experiences in forging deep personal and professional ties.

In episode 384 of the AM/PM Podcast, Kevin and Abe discuss:

• 00:00 - E-Commerce Entrepreneurship and Amazon Success
• 12:39 - Client Collaboration for Effective Communication
• 16:10 - Adapting to Changes in Amazon Algorithms
• 19:19 - Common Mistakes in PPC Management
• 22:58 - Effective Keyword Campaign Strategies
• 24:24 - Improving Agency Efficiency and Client Communication
• 27:59 - Effective Interviewing Techniques for Staff
• 34:26 - Brand Acquisitions, Challenges, and Changes
• 39:16 - Deepening Connections Through Cigar Conversations
• 43:46 - Importance of In-Person Networking
• 47:38 - Business Event Experiences and Connections
• 49:14 - Collective Mind Society Trip Experience
• 53:41 - Cigar Lounge Discovery and Membership Benefits
• 57:00 - Kevin’s Words of Wisdom

#383 - The Benefits Of Sourcing Products In Indonesia with Wayne Thompson and Daniel Carlin

As the sun sets on another perfect day in Bali, we're joined by the dynamic duo Wayne Thompson and Daniel Wayse, whose stories are as rich and diverse as the Indonesian archipelago itself. They share a ton of insights into the burgeoning Indonesian e-commerce scene, where the backdrop of Bali's beaches belies a serious opportunity for global e-commerce entrepreneurs. It's not just about the serene lifestyle; it's about tapping into a market ripe with handcrafted goods and sustainable resources, all while navigating the challenges and rewards of running an e-commerce business from this idyllic setting.

 

Wayne's journey from ice cream mogul in New York to tech entrepreneur is nothing short of fascinating, and Daniel's evolution from sound engineer to e-commerce expert is equally compelling. Together, they've forged a path through the digital marketplace with Buyamia.com, bringing Indonesian craftsmanship to the world's doorstep with a commitment to sustainability and exceptional customer service. This episode peels back the layers of logistics, payment terms, and the creation of both B2B and D2C marketplaces that empower local artisans and delight consumers.

 

But it's not all about the bottom line; there's a heartbeat to this story that resonates with social responsibility. From challenging labor exploitation to fostering fair trade, Wayne and Daniel's platform is a catalyst for positive change. They're not just building businesses; they're building bridges—between Indonesian craftsmanship and global marketplaces, between economic opportunity and ethical practice. So sit back and let the tropical breeze of Bali inspire you with tales of innovation, adaptation, and the vibrant expat lifestyle that fuels the entrepreneurial spirit.

In episode 383 of the AM/PM Podcast, Kevin, Wayne, and Daniel discuss:

• 00:04 - Exploring Trade Opportunities in Indonesia 
• 04:02 - Exploring Handicrafts in Bali
• 09:38 - From Ice Cream to Online Marketplace
• 13:12 - Building Successful Business in Bali
• 18:22 - Building a Concierge B2B Platform
• 21:13 - Customizable Products in Indonesia
• 26:08 - Logistics Challenges in Indonesia
• 29:37 - Sourcing Quantities for Manufacturing
• 38:15 - Fast Growth and Adaptation in Business
• 49:59 - Creating a B2B and D2C Marketplace
• 56:18 - Indonesia's Diverse Fabric Industry
• 1:02:30 - Kevin’s Words Of Wisdom

#382 - From Estonian Streets to Global E-Commerce Success: Egle Raadik's Amazon FBA Journey and Seven-Figure Exit

Do you still remember the rush of launching your very first online business? the exhilaration mixed with a healthy dose of fear. But imagine scaling that to an Amazon FBA enterprise and experiencing a significant business exit. That's exactly what Egle Raadik did, and she joins us to recount her entrepreneurial odyssey from the quaint streets of Estonia to the global e-commerce arena. Egle's candid revelations about her interior architecture roots and subsequent pivot to digital marketing provide an incisive look into the liberating world of e-commerce, while her foray into creating a unique fruit basket product on Amazon serves as a masterclass in seizing market opportunities.

 

Egle's story is not just about the highlights; she opens up about the obstacles she's faced along the way, sharing the sort of insights that textbooks and webinars gloss over. From navigating Amazon's intricate marketplace to the real-world challenges of international product sourcing, Egle's experiences are a good source of learning. She details her humbling losses and spectacular comebacks, eventually leading to a seven-figure exit that underscores the importance of product portfolio balance and a team you can count on.

 

But Egle's entrepreneurial spirit doesn't end with selling one successful business. She's got her eyes set on the future with three new brands, all carefully crafted with exit strategies in mind. This episode is more than just a peek into the life of a successful Amazon seller; it's a roadmap for aspiring e-commerce moguls. Egle doesn't shy away from discussing the complexities of business and event planning across borders, highlighting Estonia's digital culture and its thriving community of e-commerce sellers. So whether you're looking for the inspiration to start your first venture or strategies to optimize for a lucrative exit, Egle's journey through the world of e-commerce is a compelling tale you won't want to miss.

In episode 382 of the AM/PM Podcast, Kevin and Egle discuss:

• 00:00 - Selling on Amazon and Entrepreneurship With Egle Raadik
• 08:48 - Getting Started In eCommerce and Amazon FBA
• 10:02 - Discovering Selling on Amazon in Asia
• 14:04 - Lessons Learned From Selling on Amazon
• 17:52 - Pivoting and Learning From Mistakes
• 24:11 - Entrepreneurship Challenges and Conscious Uncoupling
• 30:36 - Stress From Exits and Overcoming Them
• 33:43 - Repeating Mayhem and Moving Forward 
• 36:35 - Building and Selling Amazon US Brands
• 36:51 - The Importance of PPC in Business
• 39:48 - Creating vs Modifying Products From Scratch
• 44:00 - Amazon Sales and Business Buyers 
• 46:14 - Business and Event Planning in Estonia

#381 - Charisma Hacking And How It Can Improve The Voice Of Your Brand with McCall Jones

Ever found yourself magnetized by a speaker's presence, hanging onto every word as if it were a personal message just for you? That's the power of authentic charisma, and our special guest McCall Jones, an electrifying speaker from Funnel Hacking Live, knows it all too well. Together, we tackle the art of becoming an attractive character in the business realm, sharing stories and strategies on how embracing your unique personality can skyrocket engagement and build a loyal following. From the nitty-gritty of marketing beyond Amazon to the nuances of public speaking, McCall spills the beans on cultivating trust and leadership through genuine connections.

 

There's a certain magic in the way a leader conveys their message—whether on stage, through a webinar, or across social media platforms. Our conversation with McCall Jones dives into the transformative impact of an "attractive character" and how it transcends mere appearance, blending substance with style to create a resonance that truly captivates an audience. As we dissect the charisma styles that define our essence—entertainment, compassion, authority—we realize that an individual's unique mix is their superpower. This episode is a playbook on recognizing your inherent charisma, wielding it to charm the masses, and mastering the fine balance between attention, engagement, and conversion.

 

Wrapping up, we leave no stone unturned about the role of charisma in your Amazon business’ success. It's not about emulating heavyweights like Tony Robbins; it's about discovering and honing your charisma counterpart to amplify your strengths. We open up about the common pitfall of trying to appeal to everyone and how, by being unabashedly you, you'll naturally attract the right tribe. So, if you're ready to unlock the secrets of authentic charisma, to enchant and convert with the real you, this is your call to tune in. And for those yearning to dive deeper, join us in Hawaii for the Billion Dollar Seller Summit and Level Up event, where McCall will be casting her spell of wisdom.

 

In episode 381 of the AM/PM Podcast, Kevin and McCall discuss:

• 00:00 - Attractive Character and Charisma Model 
• 07:36 - The Power of Charisma in Marketing
• 12:40 - Effective Communication for Video Success 
• 15:59 - Engaging Characters in Videos 
• 16:15 - Creating Charismatic Presence in Speeches
• 23:55 - The Importance of Warming Up 
• 26:18 - Engaging Audience Through Pain and Consequences 
• 30:06 - Importance of Engagement and Audience Response 
• 33:04 - Understanding Attention Span and Charisma Style
• 40:25 - Different Charisma Styles in Convincing People 
• 46:19 - Maximizing Personal Style for Effective Communication 
• 46:43 - Charisma to Attract and Convert Audiences
• 50:41 - Authenticity in Online Marketing
• 56:10 - Testing Influencers for Brand Alignment 
• 1:00:27 - Understanding Your Brand as a Character
• 1:00:39 - Kevin's Words Of Wisdom

#380 - The Entrepreneur's Odyssey: Sell - Scale - Exit - Repeat with Colin Campbell

What happens when you pair raw entrepreneurial insights with hard-earned wisdom? You get a masterclass in navigating the business world, which is exactly what unfolded during my sit-down with Colin C. Campbell. This entrepreneurial maven, with ventures like Paw.com and Hip Optical to his name, joins us to shed light on the cyclical nature of "Start, Scale, Exit, Repeat." The conversation takes off from ground zero—starting a business—with guidance that's as real as it gets, sailing through the stormy seas of scaling, and anchoring safely at the docks of a strategic exit.

 

Ever wonder what it feels like to lose $100 million before your 30th birthday? Colin has been there, and it's the kind of experience that can either break you or pave a runway for seven successful exits. In this episode, we expose the underbelly of entrepreneurial setbacks, turning them into stepping stones for future triumphs. Colin and I reflect on the delicate dance of scaling, sharing the secret sauce for transforming small operations into titans of industry. We also tackle the art of hiring, where the employee's profile is the linchpin of efficiency, and dissect the challenges of raising funds, underscoring the importance of proving your business concept before reaching for investors' pockets.

 

Strap in for a journey through the evolution of marketing and innovation, where differentiation is king and securing your niche can catapult your business into the stratosphere. We analyze case studies like Reebok's 11-year hustle for U.S. distribution, Paw.com's dive into product diversification, and Hip Optical's fast-track manufacturing as blueprints for success. The final leg of our excursion guides you through the meticulous planning required for a lucrative exit, from compiling a list of potential acquirers to accentuating your team's prowess over personal ego. So, gear up for an episode brimming with entrepreneurial wisdom and strategies that promise to fuel your growth and amplify your business's potential.

In episode 380 of the AM/PM Podcast, Kevin and Colin discuss:

• 03:34 - Success of Book and E-Commerce Focus
• 08:26 - Successes and Failures in E-Commerce Lessons
• 10:39 - E-Commerce Crash and Bad Luck
• 14:56 - Helium 10's Journey and Acquisitions
• 17:24 - Scaling Your Business and Delegating Responsibilities
• 29:54 - Scaling Business With the Right Profile
• 31:46 - The Scalability of Business 
• 35:41 - Success and Challenges of Subscription-Based E-Commerce 
• 40:38 - Using Suppliers for Financing in E-Commerce 
• 44:20 - Reviews in Reebok's Success 
• 52:18 - Innovation and Marketing in Business 
• 54:16 - Maximizing Value in Exiting and Repeating
• 1:01:15 - Maximizing Company Value and Planning
• 1:11:12 - Virtual BDSS Event Announcement and Kevin's Words Of Wisdom

#379 - Expert Advice On Amazon Seller Compliance, Black Hat Tactics, & More with Chris McCabe

Ever found yourself tangled in the enigmatic web of Amazon's seller suspensions? Fear not, for Chris McCabe of eCommerce Chris joins Kevin King, to unravel the mysteries behind Amazon's enforcement tactics. From Chris' pivotal transition from an Amazon insider to a rescuer of distressed sellers, we dissect the complexities of policy warnings, suspensions, and the art of the appeal. Prepare to arm yourself with knowledge as we expose the perils that lurk within Amazon’s watchful gaze and the proactive compliance measures needed to safeguard your online empire.

 

Navigating Amazon’s TOS requires more than just luck—it's an intricate dance of understanding their team’s dynamics. We discuss the different factors that might leave your business on thin ice and strategize on circumventing language barriers for clearer support. This episode is filled with tricks of the trade, offering a clear path through the maze that could be the difference between thriving and barely surviving on the platform.

 

As we draw curtains on this enlightening session, brace yourself for a foray into the murky depths of Amazon's review system and the harrowing odyssey of account suspensions tied to 'related accounts.' We also contrast the starkly different treatment of colossal brands versus the smaller sellers and share entrepreneurial wisdom that transcends the Amazon marketplace. Stitched with insights into decision-making and team-building, this episode is a beacon for Amazon business owners intent on weathering the storm in today’s competitive marketplace. Join us for a conversation that's more than just talk—it's a roadmap to mastering your trade in the e-commerce age.

 

In episode 379 of the AM/PM Podcast, Kevin and Chris discuss:

• 01:38 - Expert Advice on Amazon Seller Performance
• 04:39 - An Expert's Help with Kevin's IRS Woes
• 10:57 - Oversight and Support for Amazon Sellers
• 19:00 - Changes in Seller Evaluation and Trustworthiness
• 23:44 - Policy on Relating Accounts for Suspensions
• 25:08 - Seller Review Abuse and Compliance
• 30:53 - Inconsistent Enforcement and Fake Online Reviews
• 44:13 - Issues With Amazon Review Wipes
• 47:14 - Financial Crimes at US-Based Companies
• 51:32 - Issues With Amazon's Review System
• 55:55 - Early Involvement in Problem-Solving Importance
• 1:01:36 - Seller Velocity and Speaker Lineup Highlights
• 1:02:53 - Kevin's Entrepreneurial Insights and Words of Wisdom

#378 - The Real Money Is In Retail with Robert Gomez

Join Kevin as he sits down with Robert Gomez, whose e-commerce journey took him from college side hustles with prohibited items on Amazon to dominating retail spaces like Walmart.com. Robert shares the gritty details of his early pitfalls, facing legal threats from well-known brands, and how he rose from the ashes to build a retail empire. Listen in as we dissect the crucial pivots and strategic moves that propelled Robert from a risky start to nationwide success, and how these experiences carved out a blueprint for e-commerce triumph.

 

In their candid conversation, Robert peels back the curtain on the challenging transition from a comfortable corporate job to the unpredictable world of Amazon FBA and beyond. He recounts the meticulous process of establishing an LLC, juggling a demanding consultancy role, and the relentless pursuit of his entrepreneurial vision. The chat uncovers the delicate balance of security and risk, revealing how a steadfast commitment to an independent business venture can coexist with a corporate safety net until the scales tip in favor of remarkable growth and retail partnerships.

 

Hear about the nuances of building robust vendor relationships, the finesse required in negotiating terms with giants like Walmart, and the comparison between Amazon sales and brick-and-mortar retail. Robert's story is a masterclass in business strategy, showcasing the value of face-to-face supplier meetings, the art of risk-sharing, and the impact of retail presence on a brand's success. As we discuss the journey from $500,000 to a projected $10-12 million in revenue, Robert's insights provide a roadmap for Amazon and Walmart entrepreneurs looking to navigate the complexities of online marketplaces and retail expansion. So, tune in and take notes - this episode is a great learning experience for anyone aiming to take their brands to new heights.

 

In episode 379 of the AM/PM Podcast, Kevin and Robert discuss:

• 00:00 - Robert's Unconventional E-Commerce Success
• 04:50 - Lessons Learned From Selling on Amazon 
• 07:02 - Corporate to Amazon FBA Journey
• 16:06 - Getting Nationwide Distribution With Walmart 
• 19:30 - Achieving Seven Figures on Amazon
• 20:09 - Building a Business With Negotiated Supplier Terms 
• 24:04 - Negotiating Terms With A Potential Buyer 
• 24:30 - Building a Successful Coffee Brand
• 29:49 - Sell to Retailers, Stand Out
• 40:42 - Negotiating Retail Prices With Walmart
• 46:03 - Comparing Sales on Amazon vs Walmart
• 48:50 - The Importance of Retail in Sales
• 51:27 - Navigating Retail and Online Marketplaces
• 53:01 - Expanding Internationally and Targeting Walmart
• 56:28 - Opportunities in Retail 
• 58:50 - Kevin's Golden Nugget Tip

#377 - Inside the Secretive and Thriving Marketplace of Buying and Selling Amazon Accounts

Ever wondered what happens to those Amazon accounts that fall by the wayside, or how you could swiftly step into the e-commerce arena with an established online store? Join me as I sit down with the pioneering pair, Yoroslav from Ukraine and Aaron from the UK, who have carved out a fascinating niche in the Amazon ecosystem, wheeling and dealing in the trade of Amazon accounts. Their tales of growth, from Aaron's modest outset with Amazon selling to Yaroslav's foray into the world of online auctions, underscore the diverse pathways to success in this digital bazaar.

 

In our conversation, we pulled back the curtain on the logistics and strategic finesse required to run a bustling Amazon operation. The duo spills on the value of robust systems and processes when scaling up, and how a team of 40 to 50 can effectively manage a portfolio of high-revenue brands. Our guests don't shy away from the gritty details either.

 

As the episode unfolds, we examine the nuts and bolts of acquiring and transitioning online stores, revealing the intricacies of valuation and the due diligence required to sidestep potential landmines. Yaroslav's knack for creating a thriving marketplace for these digital storefronts paints a picture of a sector where auctions are commonplace and the rules of the game are constantly evolving. Whether you're an e-commerce veteran or new to the marketplace hustle, this episode offers key lessons and insights into a side of Amazon that remains shrouded in mystery to many.

In episode 377 of the AM/PM Podcast, Kevin, Aaron, and Yaroslav discuss:

• 00:00 - Exploring Buying and Selling Amazon Accounts
• 08:49 - Amazon Partnership and Selling Journey
• 18:19 - Selling and Acquiring Amazon Stores
• 20:59 - Acquiring and Selling Amazon Stores 
• 25:06 - Selling Amazon Stores and Closure 
• 26:42 - Acquiring and Selling Dormant Amazon Stores
• 29:47 - Acquiring and Transferring Online Stores 
• 31:03 - Due Diligence for Selling a Store
• 36:53 - Acquiring and Selling Stores
• 40:40 - Exploring Opportunities in the Amazon Marketplace 
• 41:05 - Jay-Z's Journey to Meet Amazon Execs
• 45:11 - Demand for Partnership With Online Sellers 
• 47:28 - Understanding Amazon Accounts
• 53:29 - Wearable Technology Opportunities
• 54:00 - Buying and Selling Amazon Accounts
• 54:47 - Kevin's Words Of Wisdom