AM/PM Podcast

#390 - Beyond Amazon: Navigating Direct-To-Consumer Terrain with Brian Williams

Unlock the full potential of your e-commerce ambitions with Brian Williams, our expert guest, guiding you through a ton of effective strategies and real-world applications. From the art of creating impactful Facebook ad campaigns to the wonders of location-themed swag at trade shows, Brian doesn't shy away from diving into the details that can make or break your online business. We tackle the transition from Amazon to Shopify, unveiling how pivoting to direct-to-consumer or D2C can reveal untapped revenue streams and substantial growth opportunities for your brand.

 

Embark on a journey through the evolution of digital advertising, where memories of Super Bowl ad extravaganzas give way to the precision of PPC and cookie-based tracking systems. Brian’s personal narrative, from his early days at Ubid to the thrill of catapulting sales on Amazon, underpins the conversation with a chronicle of the ever-changing e-commerce landscape. Brian and Kevin dissect the anatomy of a successful sales funnel and the surprising wins traditional print ads can still offer, illustrating how these time-tested techniques can flourish in the digital domain.

 

We round out this episode with an introspective look at mental health in the entrepreneurial realm, blending professional growth with personal well-being. The discussion charts a course through yoga practices, personal development, and the transformative power of consciousness work. Brian also shares his latest insights on Amazon PPC trends and the promise of AI, ensuring you leave with actionable techniques and a renewed sense of purpose both in your business and personal life.

 

In episode 390 of the AM/PM Podcast, Kevin and Brian discuss:

• 00:00 - E-Commerce Strategies and Success Stories
• 00:15 - Entrepreneurship and Success Missing Element
• 04:44 - Evolution of E-Commerce
• 08:53 - Partnership in UBID Going Public
• 12:08 - Evolution of Digital Advertising
• 12:30 - Super Bowl Ad Placement and ROI
• 16:58 - E-Commerce Strategies for Amazon and Shopify
• 18:33 - Amazon Business Success and Growth
• 27:01 - E-Commerce Sales Funnel Strategies
• 27:41 - Building and Utilizing Buyer Lists
• 36:54 - Maximizing Outside Traffic for Amazon Sellers
• 40:13 - Marketing With Print Media Lists
• 44:07 - Cost-Effective Marketing Strategies
• 45:31 - Entrepreneurial Success and Mental Health
• 53:44 - Actionable Techniques for Amazon Sellers
• 54:20 - Kevin's Words Of Wisdom

#389 - From Banking To Accidental Multi-Million Dollar Amazon Success with Sumana Sanjeeva

Stepping out of the familiar can be as terrifying as it is thrilling—just ask Sumana Sanjeeva. From the structured corridors of banking to the wild frontier of e-commerce, her journey is a tale of audacity and strategic genius. Sumana unfolds her narrative, revealing how she took a gamble on an Amazon business, multiplying her investment fivefold, thanks to a voracious appetite for learning and keen business acumen refined through industry masterminds and networking events like the Billion Dollar Seller Summit. 

 

Imagine diving into a new venture, armed with nothing but a courageous heart and a vision. That's what Sumana did, securing an SBA loan and leveraging her home to buy into an Amazon business she barely understood. Her candid recollection of those first days, deciphering the alien world of the Amazon Seller Central and grappling with inventory management, paints a vivid picture of the entrepreneurial grind. Sumana's tactical approach to financial planning and business growth, including navigating the intricate dance with brokers and aggregators, is nothing less than a playbook for aspiring Amazon sellers.

 

As we follow Sumana's journey, we step into the shoes of someone who's not just conquered e-commerce but continues to reinvent success on her own terms. Now, as she prepares to sell another brand and anticipates attending BDSS for further enlightenment, her story serves as a beacon for those yearning to venture beyond their comfort zone. Sumana's invitation extends beyond this episode ready to connect and share the wisdom of a journey well-traveled.

In episode 389 of the AM/PM Podcast, Kevin and Sumana discuss:

• 00:00 - From Banking to Amazon Millionaire
• 03:19 - Event Planning For Networking Events
• 07:32 - Career Path in Banking 
• 11:32 - Discovering Amazon Business Listings 
• 15:46 - Starting An Amazon Business With SBA Loans
• 20:49 - Adapt to Business Challenges Quickly
• 27:30 - Business Strategy and Growth Through Acquisition
• 30:26 - Inventory Management and Profit Growth 
• 33:47 - Selling a Business for Millions
• 35:18 - Valuation Discrepancy in Business Sale
• 37:34 - Multiple Offers Lead to Successful Sale
• 45:22 - Entrepreneurial Success and Future Plans
• 48:20 - Success Through Smart Business Decisions
• 51:20 - Kevin King's Words Of Wisdom

#388 - Clicks to Conversions: Destaney Wishon's Amazon PPC Million $ Tactics

Join us as Destaney Wishon, a trailblazer in Amazon PPC marketing, sits down to share her meteoric rise in the eCommerce sphere. Her story isn't just about mastering click-throughs and conversion rates; it's a narrative woven with the threads of challenges, triumphs, and the evolving role of women in this industry. Destaney's practical Amazon PPC tips are a goldmine for anyone looking to excel in the Amazon selling space.

 

We also take you behind the scenes of choosing the right PPC agency for your Amazon business. Navigating the complexities of today's ad metrics requires more than a superficial understanding of the platform—it demands a strategic partnership with experts who eat, sleep, and breathe Amazon's Ad Console. In this candid exchange, we dissect the importance of education in the craft of PPC, the unforeseen benefits of handling diverse accounts, and how free audits can sometimes be the key to scaling your brand. Find out why a deep dive into agency selection could make all the difference for your advertising strategy.

 

We wrap up with an exciting discussion on the newest tools and tactics shaping Amazon advertising, from Amazon's Marketing Cloud to the ethical landscape of competitive PPC strategies. Destaney and Kevin also contemplate the seismic shifts AI is creating in search and ad creatives, forecasting how these changes might dictate future marketing campaigns. Stay tuned for a wealth of knowledge that might just revolutionize your approach to connecting with consumers on the world's largest online marketplace. Whether you're a seasoned marketer or just starting out, this episode is packed with the kind of insights that can turn advertising into an art form.

 

In episode 388 of the AM/PM Podcast, Kevin and Destaney discuss:

• 04:27 - Women's Representation in the Amazon Space
• 06:21 - Agency Selection and Amazon Advertising Expertise
• 09:49 - PPC Audit Qualification Process 
• 17:59 - Amazon Advertising Opportunities and Challenges
• 18:51 - Common Misconceptions in Amazon Advertising 
• 21:55 - Targeted Marketing Strategies for Brands
• 29:14 - Driving Sales Strategy for Amazon Brand
• 35:08 - Amazon Advertising Strategy Insights 
• 37:10 - Analyzing Brand Metrics for Industry Comparison 
• 40:11 - Cost Per Acquisition and Lifetime Value
• 43:26 - Analyzing Amazon Advertising Strategies 
• 47:05 - Impact of AI on Amazon PPC Strategy
• 50:21 - Amazon's AI-Driven Advertising Strategies 
• 57:30 - Amazon Advertising and Stage Presence 
• 59:50 - Kevin's Words Of Wisdom

#387 - Embracing Puerto Rico's Tax Haven & Fortifying E-Commerce Strategies with Michael Kaufman

In episode 387 of the AM/PM Podcast, Kevin and Michael discuss:

• 02:52 - Tax Advantages of Moving To Puerto Rico 
• 06:33 - Splitting Time Between Michigan and Puerto Rico
• 09:42 - Amazon Entrepreneur Community in Puerto Rico
• 11:43 - Affordable Real Estate in Entrepreneur Community
• 15:18 - Strategic Tax Benefits in Puerto Rico
• 19:13 - Managing Seasonal Inventory Challenges
• 21:01 - Strategies for Higher Product Margins
• 27:29 - Product Warranty and Marketing Strategy
• 32:02 - Streamlining Warranty Claims Process
• 35:41 - Warranty and List Building Automation System
• 37:09 - Leveraging Email Lists for Product Launches
• 41:04 - Product Accessibility and Opt-in Strategy
• 48:43 - Streamlining Warranty Registration for Amazon Sellers
• 50:20 - Brand Building and Consulting Programs
• 54:20 - Kevin's Golden Nugget Tip

#386 - From Legal Expert to Influencer Icon: Michelle Platt's Guide to Mastering the Digital Stage

Ever wondered how a former attorney could reinvent herself as a digital influencer? Join us as Michelle Platt shares her transformation story and the strategies that turned her health and wellness website into a thriving hub. In this candid conversation, Michelle unpacks the power of SEO and affiliate marketing, revealing the behind-the-scenes of her accidental traffic triumphs. We also touch on the serendipity of networking at sea, proving that sometimes, the best connections are made off the grid.

 

Venture into the world of AI with us, where the art of content creation meets the science of algorithms. We tackle the burning question of balance—how does one maintain the human touch amidst a sea of tech? Michelle and Kevin dissect the trend of strategic blogging, the role of audience engagement, and the savvy use of AI for outlines and keyword finesse. Listen in as we break down content ideation, from tapping into social media groups to understanding the subtle art of listening to your audience, ensuring the content you create not only resonates but also captivates.

 

Dive into the lucrative labyrinth of the Amazon Influencer Program with insider expertise from Michelle. We navigate the nuances of personal voice versus SEO demands, and the impact newsletters have in keeping your audience coming back for more. Plus, we'll explore the delicate dance of product promotion and the importance of authenticity and transparency in influencer partnerships. Lastly, we unpack the economic realities of influencer life behind the glamorous facade, emphasizing the importance of direct audience relationships for long-term success. Tune in for an episode brimming with actionable insights for budding content creators and seasoned influencers alike.

In episode 386 of the AM/PM Podcast, Kevin and Michelle discuss:

• 01:16 - Adventure Cruising vs Traditional Cruises
• 05:49 - SEO Mastery and Algorithm Changes
• 06:26 - Impact of AI on Writing
• 16:26 - Monetizing Content Through Amazon Influencer Program
• 18:10 - Monetizing a Blog With Affiliate Links
• 22:35 - Benefits of Live Streams for Amazon 
• 27:32 - Product Promotion and Influencer Partnerships
• 38:18 - Future of Influencers and Bloggers
• 39:15 - Influencer Industry Trends and Concerns
• 40:52 - Influence and Authenticity on Amazon 
• 46:58 - Diversifying Income With Affiliate Programs
• 50:00 - Kevin's Words Of Wisdom

#385 - Is TikTok Shop The Next Big Thing? Insights From Paul Harvey

Ever wondered how TikTok could skyrocket your e-commerce business, especially if you're running your own Amazon or Walmart brand? That's exactly what Paul Harvey, an experienced Amazon seller and TikTok expert, and Kevin unpack in a candid conversation that could redefine how you see social media and influencer marketing. We dive into the fascinating emergence of TikTok Shop and its ripple effects on the online marketplace, providing actionable strategies for those ready to take their Amazon FBA and Walmart business to the next level. Paul's extensive background—from Amazon seller in 2012 to consulting with Amazon aggregators—equips us with a rare perspective on the evolution of online marketplace strategies that have shifted from FBA and PPC to the current UGC social media-dominated era.

 

This episode peels back the curtain on the enigmatic world of online account purchases. Paul and Kevin navigate the murky waters of Amazon and TikTok account sales, discussing the lucrative tactics non-U.S. residents use to gain access to features inside TikTok. We also delve into the platform's evolving policies, giving a heads-up to entrepreneurs about the nuances of fulfillment services and ever-fluctuating commission rates. It's a gold mine of advice for international sellers looking to tap into the vast potential of the U.S. market, emphasizing the need to remain nimble and well-informed to thrive in this rapidly changing e-commerce landscape.

 

Lastly, we turn the spotlight on the intricate art of influencer marketing within TikTok's booming e-commerce scene. Unlock the secrets of engaging a Gen Z audience that's famously resistant to ads and discover how to nudge them towards Amazon searches, boosting your sales without the hard sell. We spill the beans on the platform's ad simplicity and the surprising budget-friendly benefits when funneling traffic to Amazon rather than TikTok Shop. Strap in for a masterclass on content iteration and finding that 'winning' video formula that could catapult your Amazon or E-commerce brand to heights of success.

 

In episode 385 of the AM/PM Podcast, Kevin and Paul discuss:

• 00:00 - Leveraging TikTok for E-Commerce Success
• 07:03 - Software for Measuring Verticals in Sales
• 10:26 - TikTok's Growth and Future Opportunities
• 11:38 - TikTok's Resilience and Chinese Competition
• 16:08 - TikTok Hiring Top Engineers for E-Commerce
• 21:01 - Selling Amazon and TikTok Accounts
• 29:09 - Influencer Marketing Strategies for TikTok
• 29:39 - Leveraging TikTok Lives for Product Promotion 
• 43:19 - Seeking Niche Influencers for Free Content
• 48:19 - TikTok Product Promotion Strategies for Amazon Success
• 52:30 - Kevin's Words Of Wisdom

#384 - The Slow Burn of Success: Cigars, Connections, and Business Talk with Abe Chomali

Join us on this episode of the AM/PM podcast where I sit down with the multifaceted Abe Chomali to explore his journey world of e-commerce, entrepreneurship, and owning an Amazon PPC agency. As a veteran in retail and now at the helm of a flourishing E-commerce agency, Abe offers a lot of insights into the significance of networking and industry events, sharing how these gatherings serve as critical conduits for growth and building connections. Listen in as we chuckle over Abe's famed beard and its role in personal branding, while also retracing his remarkable evolution from mail-order work to Amazon mastery, an intricate dance akin to clockwork precision.

 

As the conversation unfolds, we tap into the nuances of managing a PPC agency, stressing the importance of personalized and transparent client relations. Discover the collaborative strategies his agency uses, including the integration of tools like Slack, to keep brands in the loop and drive toward their goals. Abe and Kevin dissect the hiring process for agencies, underlining the need for a blend of numerical acuity and agile thinking to navigate Amazon's dynamic terrain. Tune in to learn about the Amazon PPC tactics that truly add value to your Amazon FBA business, as we navigate the shiny distractions in favor of tried-and-true ad placements like Sponsored Products and Sponsored Brands.

 

Wrapping up this insightful dialogue, they dive into the steps one agency owner took to dramatically boost operational efficiency and client rapport. Hear how the introduction of ClickUp and the strategic placement of a traffic manager can revolutionize business workflow. The episode also peeks into our unique interview tactics that aim to build a harmonious team dynamic. We don't just talk shop; we also celebrate the cigar culture and its ability to foster profound connections amidst the fast-paced buzz of the business world. Sharing anecdotes from events like the Billion Dollar Seller Summit and the Collective Mind Society, I reflect on the transformative power of these experiences in forging deep personal and professional ties.

In episode 384 of the AM/PM Podcast, Kevin and Abe discuss:

• 00:00 - E-Commerce Entrepreneurship and Amazon Success
• 12:39 - Client Collaboration for Effective Communication
• 16:10 - Adapting to Changes in Amazon Algorithms
• 19:19 - Common Mistakes in PPC Management
• 22:58 - Effective Keyword Campaign Strategies
• 24:24 - Improving Agency Efficiency and Client Communication
• 27:59 - Effective Interviewing Techniques for Staff
• 34:26 - Brand Acquisitions, Challenges, and Changes
• 39:16 - Deepening Connections Through Cigar Conversations
• 43:46 - Importance of In-Person Networking
• 47:38 - Business Event Experiences and Connections
• 49:14 - Collective Mind Society Trip Experience
• 53:41 - Cigar Lounge Discovery and Membership Benefits
• 57:00 - Kevin’s Words of Wisdom

#383 - The Benefits Of Sourcing Products In Indonesia with Wayne Thompson and Daniel Carlin

As the sun sets on another perfect day in Bali, we're joined by the dynamic duo Wayne Thompson and Daniel Wayse, whose stories are as rich and diverse as the Indonesian archipelago itself. They share a ton of insights into the burgeoning Indonesian e-commerce scene, where the backdrop of Bali's beaches belies a serious opportunity for global e-commerce entrepreneurs. It's not just about the serene lifestyle; it's about tapping into a market ripe with handcrafted goods and sustainable resources, all while navigating the challenges and rewards of running an e-commerce business from this idyllic setting.

 

Wayne's journey from ice cream mogul in New York to tech entrepreneur is nothing short of fascinating, and Daniel's evolution from sound engineer to e-commerce expert is equally compelling. Together, they've forged a path through the digital marketplace with Buyamia.com, bringing Indonesian craftsmanship to the world's doorstep with a commitment to sustainability and exceptional customer service. This episode peels back the layers of logistics, payment terms, and the creation of both B2B and D2C marketplaces that empower local artisans and delight consumers.

 

But it's not all about the bottom line; there's a heartbeat to this story that resonates with social responsibility. From challenging labor exploitation to fostering fair trade, Wayne and Daniel's platform is a catalyst for positive change. They're not just building businesses; they're building bridges—between Indonesian craftsmanship and global marketplaces, between economic opportunity and ethical practice. So sit back and let the tropical breeze of Bali inspire you with tales of innovation, adaptation, and the vibrant expat lifestyle that fuels the entrepreneurial spirit.

In episode 383 of the AM/PM Podcast, Kevin, Wayne, and Daniel discuss:

• 00:04 - Exploring Trade Opportunities in Indonesia 
• 04:02 - Exploring Handicrafts in Bali
• 09:38 - From Ice Cream to Online Marketplace
• 13:12 - Building Successful Business in Bali
• 18:22 - Building a Concierge B2B Platform
• 21:13 - Customizable Products in Indonesia
• 26:08 - Logistics Challenges in Indonesia
• 29:37 - Sourcing Quantities for Manufacturing
• 38:15 - Fast Growth and Adaptation in Business
• 49:59 - Creating a B2B and D2C Marketplace
• 56:18 - Indonesia's Diverse Fabric Industry
• 1:02:30 - Kevin’s Words Of Wisdom

#382 - From Estonian Streets to Global E-Commerce Success: Egle Raadik's Amazon FBA Journey and Seven-Figure Exit

Do you still remember the rush of launching your very first online business? the exhilaration mixed with a healthy dose of fear. But imagine scaling that to an Amazon FBA enterprise and experiencing a significant business exit. That's exactly what Egle Raadik did, and she joins us to recount her entrepreneurial odyssey from the quaint streets of Estonia to the global e-commerce arena. Egle's candid revelations about her interior architecture roots and subsequent pivot to digital marketing provide an incisive look into the liberating world of e-commerce, while her foray into creating a unique fruit basket product on Amazon serves as a masterclass in seizing market opportunities.

 

Egle's story is not just about the highlights; she opens up about the obstacles she's faced along the way, sharing the sort of insights that textbooks and webinars gloss over. From navigating Amazon's intricate marketplace to the real-world challenges of international product sourcing, Egle's experiences are a good source of learning. She details her humbling losses and spectacular comebacks, eventually leading to a seven-figure exit that underscores the importance of product portfolio balance and a team you can count on.

 

But Egle's entrepreneurial spirit doesn't end with selling one successful business. She's got her eyes set on the future with three new brands, all carefully crafted with exit strategies in mind. This episode is more than just a peek into the life of a successful Amazon seller; it's a roadmap for aspiring e-commerce moguls. Egle doesn't shy away from discussing the complexities of business and event planning across borders, highlighting Estonia's digital culture and its thriving community of e-commerce sellers. So whether you're looking for the inspiration to start your first venture or strategies to optimize for a lucrative exit, Egle's journey through the world of e-commerce is a compelling tale you won't want to miss.

In episode 382 of the AM/PM Podcast, Kevin and Egle discuss:

• 00:00 - Selling on Amazon and Entrepreneurship With Egle Raadik
• 08:48 - Getting Started In eCommerce and Amazon FBA
• 10:02 - Discovering Selling on Amazon in Asia
• 14:04 - Lessons Learned From Selling on Amazon
• 17:52 - Pivoting and Learning From Mistakes
• 24:11 - Entrepreneurship Challenges and Conscious Uncoupling
• 30:36 - Stress From Exits and Overcoming Them
• 33:43 - Repeating Mayhem and Moving Forward 
• 36:35 - Building and Selling Amazon US Brands
• 36:51 - The Importance of PPC in Business
• 39:48 - Creating vs Modifying Products From Scratch
• 44:00 - Amazon Sales and Business Buyers 
• 46:14 - Business and Event Planning in Estonia

#381 - Charisma Hacking And How It Can Improve The Voice Of Your Brand with McCall Jones

Ever found yourself magnetized by a speaker's presence, hanging onto every word as if it were a personal message just for you? That's the power of authentic charisma, and our special guest McCall Jones, an electrifying speaker from Funnel Hacking Live, knows it all too well. Together, we tackle the art of becoming an attractive character in the business realm, sharing stories and strategies on how embracing your unique personality can skyrocket engagement and build a loyal following. From the nitty-gritty of marketing beyond Amazon to the nuances of public speaking, McCall spills the beans on cultivating trust and leadership through genuine connections.

 

There's a certain magic in the way a leader conveys their message—whether on stage, through a webinar, or across social media platforms. Our conversation with McCall Jones dives into the transformative impact of an "attractive character" and how it transcends mere appearance, blending substance with style to create a resonance that truly captivates an audience. As we dissect the charisma styles that define our essence—entertainment, compassion, authority—we realize that an individual's unique mix is their superpower. This episode is a playbook on recognizing your inherent charisma, wielding it to charm the masses, and mastering the fine balance between attention, engagement, and conversion.

 

Wrapping up, we leave no stone unturned about the role of charisma in your Amazon business’ success. It's not about emulating heavyweights like Tony Robbins; it's about discovering and honing your charisma counterpart to amplify your strengths. We open up about the common pitfall of trying to appeal to everyone and how, by being unabashedly you, you'll naturally attract the right tribe. So, if you're ready to unlock the secrets of authentic charisma, to enchant and convert with the real you, this is your call to tune in. And for those yearning to dive deeper, join us in Hawaii for the Billion Dollar Seller Summit and Level Up event, where McCall will be casting her spell of wisdom.

 

In episode 381 of the AM/PM Podcast, Kevin and McCall discuss:

• 00:00 - Attractive Character and Charisma Model 
• 07:36 - The Power of Charisma in Marketing
• 12:40 - Effective Communication for Video Success 
• 15:59 - Engaging Characters in Videos 
• 16:15 - Creating Charismatic Presence in Speeches
• 23:55 - The Importance of Warming Up 
• 26:18 - Engaging Audience Through Pain and Consequences 
• 30:06 - Importance of Engagement and Audience Response 
• 33:04 - Understanding Attention Span and Charisma Style
• 40:25 - Different Charisma Styles in Convincing People 
• 46:19 - Maximizing Personal Style for Effective Communication 
• 46:43 - Charisma to Attract and Convert Audiences
• 50:41 - Authenticity in Online Marketing
• 56:10 - Testing Influencers for Brand Alignment 
• 1:00:27 - Understanding Your Brand as a Character
• 1:00:39 - Kevin's Words Of Wisdom