AM/PM Podcast

#470 - The Great Shift: Why the Next 24 Months Will Redefine Amazon Seller Success

In this episode, we discuss how the next two years will redefine Amazon seller success. From AI and data to smarter testing, learn what it takes to stay ahead in the fastest-changing e-commerce era.

 

Join us on this episode as we explore the journey of Anthony Cofrancesco, a trailblazer in the e-commerce industry. Listen in as Anthony recounts his experiences from founding a conversion optimization agency for Amazon sellers to becoming a prominent speaker and e-commerce expert. He shares valuable insights from his early entrepreneurial days in Asia, where he co-founded a company focused on enhancing Amazon listings through graphics, video, and copywriting services. Discover how living in the Philippines, amidst a vibrant entrepreneurial community, allowed Anthony to significantly grow his business, eventually leading to the acquisition of his agency and his remarkable success with PickFu.

 

In a fascinating discussion on A/B testing, Anthony reveals how integrating testing into business strategies can drive substantial growth. Hear about his journey with PickFu and how strategic A/B testing helped brands like Thrasio's Angry Orange and Pink Miracle achieve remarkable sales increases. Anthony underscores the importance of moving beyond gut instincts, emphasizing that the initial investment in testing can yield significant long-term benefits. Learn how continual experimentation and rigorous testing can be the keys to success in today's competitive e-commerce landscape.

 

The conversation also explores the future of e-commerce, highlighting the evolving role of AI in streamlining business execution for Amazon sellers. Anthony discusses the challenges faced by sellers in navigating the overwhelming amount of information and how AI can revolutionize this space, enabling more efficient expansion across platforms like Amazon, Shopify, and retail. As the market becomes increasingly complex, Anthony stresses the need for sellers to adopt sophisticated systems and processes to maintain a competitive edge. Tune in to gain a comprehensive understanding of the dynamic nature of e-commerce and the pivotal role of execution in achieving business success.

 

In episode 470 of the AM/PM Podcast, Kevin and Anthony discuss:

• 00:00 - From Graphics to Data
• 02:07 - Business Partnership in the Philippines 
• 08:39 - A/B Testing Discoveries and Results
• 17:11 - Using PickFu for Faster Market Research
• 20:16 - Optimizing Image Order for Conversions
• 22:18 - The Changing Landscape of Amazon Selling
• 27:19 - Maximizing Execution for Business Growth
• 35:46 - Future of Amazon Business Analytics, Execution, and Education
• 44:46 - Future of Consumer Spending and AI

#469 - Why 90% of Sellers Are Missing the Real AI Gold Rush

Norm Farrar returns to reveal how sellers win in 2025: AI + AEO, authority building, influencer do’s/don’ts, email that prints money, and why events & cigars power real networking.

 

Join us for an engaging discussion as we welcome back Norm Farrar, the first-ever repeat guest on the AM/PM podcast under Kevin King. Norm shares his fascinating journey into the world of influencer marketing, shedding light on the hard work and strategic workflows that come with it. He opens up about the challenges he faced in tracking commissions and the newfound respect he gained for content creators. We also explore how Norm's innovative use of technology, like Zapier, helped streamline the process of creating engaging content, from scripting to filming, providing valuable insights for aspiring influencers and marketers alike.

 

As the conversation unfolds, we dive into the cultural significance of cigar smoking as a communal activity. Norm shares personal experiences from cigar lounges, highlighting how they serve as unique environments for stress relief, networking, and building friendships across diverse backgrounds. We reflect on numerous occasions where cigars have facilitated connections at various events, including Amazon gatherings, fostering an inclusive "brotherhood" or "sisterhood" for all participants. Upcoming events, such as the one planned in Tampa, are mentioned as further opportunities to strengthen these connections.

Additionally, the episode explores the evolving landscape of e-commerce and retail, emphasizing the importance of being an early adopter and maintaining a strong omni-channel presence. We discuss the opportunities beyond Amazon, including platforms like Walmart and TikTok shops, and the critical role of brand perception and packaging when transitioning to retail. Listen in as we highlight the enduring power of email marketing, debunking myths about its obsolescence and showcasing the strategic use of AI to enhance targeting and personalization. Whether you're an aspiring influencer, an e-commerce professional, or simply curious about the future of marketing, this episode is packed with valuable insights and practical advice.

In episode 469 of the AM/PM Podcast, Kevin and Norm discuss:

• 00:00 - Influencer Marketing and AI Workflow
• 08:35 - Product Promotion Success Story
• 12:16 - The Bonding Power of Cigars
• 16:46 - Amazon Networking Events and Bondings
• 21:10 - Networking Events and Industry Education
• 24:17 - Networking and Education in Amazon
• 30:19 - Utilizing Customer Questions for Marketing
• 32:22 - The Future of E-Commerce and Retail
• 40:35 - Maximizing Email Marketing Impact
• 41:42 - The Power of Email Newsletters
• 48:03 - Email Marketing and AI Optimization
• 50:46 - Generational Shift in Consumer Preferences
• 53:43 - Marketing Misfits Podcast

#468 - Stop Competing on Price & Start Building a Brand That Belongs in Retail Stores

Learn how e-commerce sellers can scale beyond Amazon and into retail. In this episode, our guest shares insider steps to go retail-ready and build a brand that truly lasts.

What if the key to transforming your e-commerce brand into a retail powerhouse lies in understanding the nuances of today’s retail landscape? Join us for an insightful conversation with Yohan Jacob from Retail Bound as we challenge common misconceptions Amazon sellers hold about retail. Discover how the post-COVID-19 era has created opportunities for online brands to thrive in physical spaces, with retailers integrating enhanced online experiences and buy online, pick up in-store models. We'll uncover the strategies behind pricing consistency across platforms and how a strong online presence can serve as a stepping stone to retail success.

 

Ready to master the marathon that is retail success? We dive deep into the transition from crowdfunding to the big leagues of traditional retail, revealing the strategic planning needed for product packaging, pricing, and marketing in environments like Best Buy, Walmart, and Costco. Through Yohan's expert lens, learn about the importance of understanding margins, price points, and product derivatives, and how these factors can be leveraged to thrive amidst fierce competition. Hear real-world examples of how brands have navigated these challenges, ensuring their place on the shelves of major retailers.

 

But the path to retail success isn't just about getting onto the shelves; it's about staying there. We tackle the financial intricacies of working with large retailers, from managing extended payment terms to financing purchase orders. Yohan shares valuable insights into the unique world of platforms like QVC and HSN, where product demonstrations are key. Plus, discover practical advice on breaking into the market through smaller channels, honing your craft before taking on the giants. Whether you're an e-commerce seller ready to expand or an Amazon aficionado eager for new opportunities, this episode is packed with actionable strategies and expert advice to elevate your retail game.

In episode 468 of the AM/PM Podcast, Kevin and Yohan discuss:

• 00:00 - Navigating Retail for E-Commerce Sellers
• 04:37 - Changing Attitudes Towards Online Retailers
• 07:57 - Challenges of Crowdsourced Product Manufacturing
• 09:42 - Navigating Retail Margins and Strategies
• 13:45 - Retail Pricing Strategies and Brand Derivatives
• 18:01 - Preparing for Retail Success
• 24:05 - Understanding Retail Economics and Margins
• 27:46 - Consumer Electronics Profit Margins and Costs
• 30:23 - Retailers' Margin and Product Strategy
• 37:50 - Handling Retail Transitions and Liquidation
• 42:03 - Exit Strategy for Seasonal Products
• 42:32 - Navigating Retail Payment Terms and Strategies
• 48:31 - Retail Financing and Distribution Strategies
• 54:51 - Exploring Trade Shows for Business Growth
• 58:11 - Utilizing Brand Exposure for Retail Expansion
• 1:02:09 - Retail Growth Strategies for E-Commerce

#467 - Amazon Product Video Production in the Age of AI with Rob Wiltsey

This week, we dive into Amazon product video production, exploring how AI is reshaping e-commerce videos, boosting response rates, and keeping customers engaged.

 

Rob Wiltsey, founder of VideoFresh, takes us on an engaging journey from his high school days as a video enthusiast to leading a top-tier company that revolutionizes video production for e-commerce. He shares how VideoFresh ingeniously combines the artistry of video with the structured efficiency of lean manufacturing principles, a synergy that has transformed how Amazon sellers and e-commerce platforms utilize video content. Rob’s approach not only optimizes production efficiency but also offers cost-effective solutions that don't compromise on quality, an aspect that has positioned Video Fresh as a leader in the field.

 

As we explore the multifaceted e-commerce marketing funnel, Rob and I discuss how strategic video content plays a vital role at each stage. From creating emotional connections with top-of-funnel content to crafting tactical videos for deeper engagement, Rob emphasizes the diverse video types essential for different marketing objectives. We touch upon the significance of cost-effective strategies such as batching product shoots and choosing the right video format—whether for branding, direct responses, or educational purposes—to align with specific goals. Personal anecdotes enrich our conversation, illustrating how VideoFresh's creative strategies are applied in real-world scenarios.

 

The discussion also ventures into the future, examining the intersection of AI and video production. Rob shares insights on how AI is currently enhancing creativity and efficiency without replacing the invaluable human touch in video production. He describes the exciting potential of AI to revolutionize how brands test and create content, while cautioning against the risk of AI-produced work becoming lackluster if not strategically managed. By balancing the technological advancements of AI with human expertise, Rob paints a picture of a vibrant future for video content strategy, one that e-commerce sellers can leverage to stay ahead in this rapidly evolving digital landscape.

In episode 467 of the AM/PM Podcast, Kevin and Rob discuss:

• 00:00 - Video Production for E-Commerce Sellers
• 07:28 - The Power of Video Marketing
• 08:56 - Video Production Strategies for E-Commerce
• 13:39 - Creating Effective Video Content Strategy
• 19:14 - Video Strategies for Shopify vs Amazon
• 25:29 - Optimizing Testimonial and VSL Videos
• 30:08 - Effective Testimonial Video Creation Tips
• 34:41 - Amazon Video Production Process Overview
• 37:35 - Optimizing Video Production for E-Commerce
• 39:07 - Video Content Planning and Scripting Process
• 46:32 - Clarity in Visual Content for AI 
• 49:17 - The Future of AI Video Production
• 51:04 - Rising Interest in Generative AI Videos
• 55:38 - Embracing AI Technology in Videos
• 58:13 - AI Advantages in Video Marketing
• 1:06:01 - Innovative Motion Capture Workflows

#466 - From Amazon to Aisle 7: How Sellers Break Into Retail with Doug Harding

In this episode, our guest discussed why retail still outpaces e-commerce 4X. Learn how Amazon-proven brands land on Costco, Target, & Walmart shelves with his insider playbook.

 

What if your online brand could conquer the retail world, just like it did on Amazon? Join us as we chat with Doug Harding, an expert in navigating the complex transition from online selling to retail dominance. Doug shares invaluable insights into why retail remains a powerhouse, accounting for about 80% of US sales, and how online successes can pave the way for tangible, store-shelf victories. From strategic placement in major retailers like Costco, Walmart, and Target to the essential role of branding and social media in capturing buyer attention, this episode is packed with actionable advice for Amazon sellers ready to make the leap.

 

We unpack the challenges of retail distribution and explore the sophisticated logistics behind ensuring your product stands out in stores. Doug explains how refining packaging and leveraging distribution partners can smooth the path from online clicks to retail checkout aisles. Discover the financial strategies that can support this shift, including creative financing options like private equity and factoring, which have helped brands like Bertello pizza ovens expand from a Shark Tank pitch to a household name in major retail chains.

 

For those contemplating retail expansion, we highlight the potential for impressive sales growth and the unique considerations of wholesale cost structures. Our discussion covers the nuances of retail pricing and profit margins, emphasizing the importance of maintaining brand integrity while negotiating store placements. As we explore the opportunities and strategies for retail growth, you'll gain fresh perspectives on why retail is far from dead and how it can be a robust avenue for your business's future success. Tune in for a wealth of wisdom on harnessing retail opportunities and nurturing sustainable business growth.

In episode 466 of the AM/PM Podcast, Kevin and Doug discuss:

• 00:00 - The Power of Retail Expansion for Amazon Sellers
• 04:30 - Changing Perspectives on Online Retail
• 07:26 - Navigating Retail Distribution Challenges
• 15:45 - Retail Pull Strategy Implementation Guidance
• 17:13 - Maximizing Retail Placement and Distribution
• 20:56 - Understanding Retail Shelf Placement Strategy
• 24:55 - Packaging Strategies for Retail Success
• 31:15 - Retail Logistics and Distribution Challenges
• 37:17 - Subscription Fees and Dominant Retailers
• 40:50 - Retail Product Launch and Distribution
• 42:54 - Shark Tank Product Success Story
• 50:23 - Retail Margin and Cost Structure
• 57:42 - Margin Analysis in Retail Sales 
• 1:01:16 - Challenges of Online Advertising
• 1:03:50 - Exploring Retail Opportunities for Growth

#465 - Ghosts, Goblins, & $50 Million: The E-commerce Business of Halloween Costumes

Unmask the secrets of a $50M costume empire. From million-dollar days to seasonal surges, discover what Halloween sellers can teach every Amazon entrepreneur.

Fraser Smeaton, the mastermind behind a $50 million costume empire, joins us to unveil the fascinating world of seasonal business success. With Halloween just around the corner, Fraser spills the beans on capturing 15% of annual revenue in just four days leading up to the spooky celebration. We explore the cultural evolution of Halloween, from its roots with Scottish and Irish immigrants to its booming presence across the U.S., Canada, the UK, and Europe. Fraser also shares how confectionery companies have sweetened Halloween's appeal in the UK over the past 15 years, and offers a nostalgic look at traditional celebrations like guising in Scotland.

 

The journey from a bedroom startup to a global costume phenomenon is nothing short of inspiring. Fraser recounts how writing the website URL on Morphsuits turned customers into living billboards, and how harnessing early Facebook advertising created waves in the e-commerce ocean. As the business scaled rapidly, they navigated the storm of market saturation and competition, pivoting towards direct-to-consumer sales on Amazon. Fraser emphasizes the significance of e-commerce tools like Helium 10 and the wisdom gained from networking events, which transformed their operation from $15 million to a $50 million powerhouse. 

 

Talking about the operational side, we uncover the complexities of managing a seasonal costume business. From intricate retail partnerships with giants like Spirit Halloween and Target to the art of balancing high-end and budget-friendly offerings, Fraser reveals the strategic intricacies of thousands of SKUs. He sheds light on the international demand for costumes, highlighting the year-round efforts involved in product design and inventory management. As tariffs fluctuate and international expansion beckons, Fraser's insights provide a roadmap for navigating economic challenges while maintaining a festive spirit in the vibrant world of costume sales.

In episode 465 of the AM/PM Podcast, Kevin and Fraser discuss:

• 09:09 - Seasonal Business Challenges and Strategy
• 11:16 - From Bedroom to Global Success
• 13:23 - Year-Round Dressing Up Culture in Europe
• 18:28 - Navigating Business Challenges
• 23:05 - Networking Across Different Industries
• 25:04 - Retail Strategy for Costume Sales
• 26:16 - Standard vs. Licensed Costumes
• 29:22 - Product Complexity and Growth Strategies
• 34:38 - Seasonal Costume Sales Strategy
• 36:17 - Seasonal Business Planning and Inventory Management
• 42:24 - US Tariffs and Halloween Inventory Challenges
• 45:22 - Inventory Challenges and Adaptations During Shipping
• 48:59 - Christmas Party Collaboration With Interactive Costumes
• 50:14 - Expanding Costume Business Internationally
• 56:10 - Opportunities for Costume Market in Japan 
• 1:01:01 - Analyzing Past Trends for Future Projection
• 1:01:42 - Utilizing Helium 10 for Costume Sales

#464 - Hooks, Affiliates, and UGC: TikTok Shop Tactics That Convert with Stephanie Tramicheck

Discover why TikTok Shop and social commerce must be a core in your e-commerce strategy. Actionable tactics on affiliates, creators, and scaling beyond Amazon.

 

Step into the vibrant world of TikTok Shop and social commerce with our distinguished guest, Stephanie Tramicheck. With an impressive track record that includes pioneering one of France's first fashion and craft blogs, and helping establish Etsy and Pinterest in Europe. She shares her journey into the social commerce sphere, offering valuable insights on the explosive potential within TikTok's ecosystem. Discover how brands and creators can harness data and analytics to excel, as she discusses her work with a Korean conglomerate and her agency.

 

Influencer marketing takes center stage as we explore the nuanced strategies that resonate on TikTok. Stephanie introduces an influencer masterfully blending product promotion with genuine lifestyle content. This approach not only strengthens trust but also enhances product interest organically. We navigate the evolving relationship between brands and influencers, emphasizing the importance of aligning values and tapping into audiences on a personal level. This shift from traditional advertising underlines the need for a modern mindset in today's dynamic digital landscape.

 

Our conversation expands to cover the innovative terrain of affiliate marketing and live shopping on TikTok. Stephanie sheds light on the power of compelling, shoppable content that drives impulse buying, supported by insightful data analysis. As we contrast the cultural nuances of live shopping between the US and China, the call for engaging, story-driven experiences becomes clear. With discussions on spark ads, creator collaborations, and TikTok's significant economic influence, we paint a picture of social commerce as a transformative force poised to surpass traditional e-commerce. Tune in to gain a treasure trove of insights and strategies for thriving in the ever-evolving world of TikTok.

 

In episode 464 of the AM/PM Podcast, Kevin and Stephanie discuss:

• 00:00 - TikTok Shop and Social Commerce
• 00:35 - E-Commerce Opportunities With Stephanie Tramicheck
• 04:53 - Exploring Social Commerce Opportunities on TikTok
• 12:59 - Influencer Marketing on TikTok
• 15:57 - Building Brand Influence on TikTok
• 18:53 - Different Roles in Social Commerce
• 19:59 - TikTok Shop Affiliate Marketing Strategies
• 22:36 - Tracking Affiliate Performance on TikTok
• 34:24 - Live Shopping Strategies on TikTok
• 41:58 - Innovating Live Shopping Across Borders
• 45:07 - Maximizing TikTok Shop Affiliates' Efficacy
• 47:53 - Emerging Social Commerce Platforms vs TikTok
• 58:04 - TikTok and Social Commerce Future
• 1:01:12 - The Future of TikTok Commerce

#463 - Margins, Moats, & Purple Cows: How to Actually Profit on Amazon with Steven Selikoff

This FBA pioneer seller reveals how to win on Amazon: profit-first math, margins, real differentiation, smarter China sourcing, and IP + NNN protection. Plus, wild origin stories!

 

What if understanding financial fundamentals could transform your Amazon selling journey from mediocrity to profitability? Join us as we uncover the entrepreneurial insights of Steven Selikoff, a trailblazer in Amazon's original FBA program, who began his journey selling homemade firecrackers and transitioned to a successful career in the wholesale market. Steven's diverse experiences, from fashion photography in New York City and Italy to his no-nonsense business approach, provide invaluable lessons for anyone striving to succeed in the competitive world of online selling.

 

Steven sheds light on the often-overlooked aspects of e-commerce, emphasizing the importance of prioritizing profitable sourcing over merely chasing top-line sales. Many sellers find themselves entangled in the allure of impressive gross merchandise volume, only to realize profitability has slipped through the cracks. Through compelling anecdotes and real-life examples, Steven highlights how understanding your financial numbers and strategic sourcing can drastically shift the trajectory of your business, moving beyond superficial metrics to achieve sustainable success.

 

As we explore the significance of product differentiation, Steven shares his expertise on crafting unique market strategies. From premium dog treats to pillowcases for pet owners, he illustrates how catering to unmet customer needs can set you apart from the competition. Learn about securing your market advantage through effective strategies, including NNN agreements, intellectual property protection, and rigorous factory inspections. This episode promises a treasure trove of actionable advice for those ready to rethink their approach to online entrepreneurship and gain a competitive edge.

 

In episode 463 of the AM/PM Podcast, Kevin and Steven discuss:

• 00:00 - Entrepreneurial Journey With Stephen Selikoff
• 17:27 - Profitable Sourcing Over Flashy Marketing
• 19:37 - Chasing Quick Wins in Business
• 21:17 - Calculating Initial Amazon Selling Investment
• 29:00 - Bully Sticks for Dogs Product
• 30:21 - Unique Product Differentiation for Success
• 35:47 - Product Development Strategies for Beginner Sellers
• 39:51 - Navigating Manufacturing and Intellectual Property
• 40:56 - Protecting Your Product and Market Advantage
• 45:16 - Protecting Your Product and Timeline
• 54:50 - Successful Product Development and Factory Inspections
• 56:12 - Innovative Pillowcases for Pet Owners

#462 - Inside China’s Amazon Seller Schools: 4,000 Students & One Mission

Many Amazon sellers from China excel at supply chain and operations, but struggle with branding and Western culture. This episode uncovers the hidden gap and how bridging East and West can change the game.

 

Join us as we welcome Feng Xiaoxiao, a distinguished leader in the Chinese e-commerce community and a driving force behind 4,000 Amazon sellers in Shenzhen. Known as Professor Xiaoxiao, Feng shares her compelling journey from Shenzhen to New York, where she is currently pursuing a master's in integrated marketing at NYU. Feng provides insightful perspectives on the hurdles Chinese Amazon sellers face, such as high advertising costs and cultural misunderstandings, which impede their efforts to establish robust brands in the U.S. market. Her dedication to bridging these cultural gaps offers a unique lens into the e-commerce challenges faced by both Chinese and American sellers.

 

Listen in as we explore the complexities of intellectual property (IP) awareness among Chinese sellers, heightened by Amazon's strict IP policies. Through education and adaptation, many are now prioritizing innovation and registering patents, although IP infringement remains a significant issue. We discuss the contrasting strengths of American and Chinese sellers, where Americans shine in innovation and branding, and Chinese sellers excel in product enhancement and cost reduction. This episode also touches on the misconceptions Americans may have about modern China and the potential for cross-cultural learning to enhance e-commerce strategies on platforms like Amazon.

 

In a fascinating conversation about cross-cultural marketing, we dive into the intersection of Chinese and American e-commerce sellers, emphasizing the necessity of mutual learning. Feng shares success stories and highlights the importance of cultural understanding and aesthetic alignment in improving brand appeal. We also discuss strategies for targeting specific U.S. audiences, using tools like Facebook data to find unique market positions. As we wrap up, the discussion turns to the opportunities for collaboration between Chinese and American sellers, aiming to foster fair competition and mutual growth in the competitive landscape of global e-commerce.

 

In episode 462 of the AM/PM Podcast, Kevin and Xiaoxiao discuss:

• 00:00 - Challenges of Chinese Amazon Sellers
• 02:33 - Global Connections Through Technology
• 06:20 - Challenges of Building US Brand 
• 14:39 - Chinese Amazon Sellers & IP Infringements
• 19:01 - Cross-Cultural Marketing in E-Commerce
• 22:59 - Cultural Influence on Conversion Rates
• 29:08 - Market Research and Cultural Understanding
• 33:06 - Marketing Strategies and Consumer Data
• 37:25 - Reliability of Academic vs AI Data 
• 41:27 - Opportunities for Chinese and American E-Commerce Seller Collaboration
• 48:01 - Amazon Business Owner Seeks Branding Help
• 54:07 - Common Ground Between East and West

#461 - Counterfeits, Hijackers, & IP Nightmares: Protecting Your Brand on Amazon with Daren Garcia

Counterfeits, hijackers & knockoffs are killing brands. In this episode, learn proven legal tactics and e-commerce strategies to protect your IP, defend your sales, and secure your Amazon business.

Imagine a world where your brand’s value is constantly under threat from unauthorized sellers and counterfeiters. In an era where e-commerce is a competitive battleground, protecting your brand has never been more crucial. Join us as Daren Garcia from Vorys, an international law firm, shares his expertise on the delicate interplay between brand protection and intellectual property strategies in the digital marketplace. Learn what can brands can do to maintain their market presence and integrity.

Navigating the legal maze of e-commerce is no small feat. We explore how giants like Amazon and eBay position themselves as mere facilitators, avoiding accountability for third-party seller actions such as counterfeiting. The episode dives into the nuanced legal concepts like the "first sale doctrine" and how these impact both the brand and the marketplace. Through Daren’s insights, discover the rigorous process of securing trademarks and combating infringement, particularly in challenging terrains like China, while understanding the pivotal role of cease and desist letters in safeguarding your brand.

Brand protection is an ongoing battle, demanding strategic resource management and proactive measures. From securing injunctions to leveraging AI for trademark protection, we unravel the complexities of modern brand defense strategies. Hear stories of entrepreneurs turning adversity into opportunity by innovating within legal confines, and glean valuable lessons on the importance of securing a robust legal framework before enforcing restrictions globally. Whether you're facing the challenges of counterfeits or unauthorized sales, this episode offers actionable insights and expert guidance on how to effectively safeguard your intellectual property in the digital age.

In episode 461 of the AM/PM Podcast, Kevin and Daren discuss:

• 00:00 - Brand Protection Strategies in E-Commerce
• 07:16 - Online Marketplaces and Legal Immunity
• 10:18 - IP Infringement on Online Marketplaces
• 18:23 - Amazon Brand Protection Strategies
• 23:57 - Cease and Desist Misuse
• 27:22 - Brands Asserting Control Over Distribution 
• 27:33 - Combatting Brand Infringement in E-Commerce
• 35:57 - The Importance of IP Protection
• 38:53 - Injunction Process for Brand Protection
• 41:44 - Amazon Listing Sabotage Threats
• 45:22 - Impactful Brand Protection Strategies Through AI
• 48:10 - Brand Protection Strategies on Online Marketplaces
• 53:39 - Impact of AI in Business