AM/PM Podcast

#411 - The Key To Explosive Sales In TikTok Shop with Josh Coleman

Join us as we welcome Josh Coleman, a Helium 10 Elite member, who shares his inspiring journey of launching and growing his brand on TikTok. After attending a Helium 10 Elite workshop in late 2023, Josh and his wife decided to experiment with TikTok, drawing from their unique blend of design and data-driven strategies. Listen in as Josh discusses how his passion for analytics helped him understand their audience better and the collaborative dynamic with his wife that propelled their brand to success.

 

We also explore the experiences of a couple who transitioned to full-time e-commerce with Amazon in late 2022, achieving seven-figure revenue within a year despite having no prior experience. Their story highlights the importance of focusing on building a brand and audience, navigating supply chain challenges, and understanding the difference between revenue and profit. Additionally, we discuss the misleading promises of easy success in e-commerce and the evolving complexities of the industry.

 

Finally, the episode touches on maximizing sales across multiple platforms, emphasizing the value of learning from those with practical experience. We discuss the impact of TikTok Shop, the strategic alliance between Amazon and TikTok, and the growing influence of influencer-driven sales. For those looking to transition from Amazon to TikTok Shop, we offer practical steps and highlight the importance of having a hero product and effective inventory management. Join us for a comprehensive look at the future of e-commerce and influencer marketing, and discover how you can stay ahead in this dynamic landscape.

In episode 411 of the AM/PM Podcast, Kevin and Josh discuss:

• 00:00 - TikTok Sales Boost E-commerce Business
• 03:51 - Helium 10 Elite Workshop To TikTok Success
• 08:09 - Building a Successful Amazon Business
• 13:57 - Long-Term Strategy for Amazon Business
• 15:58 - Maximizing Sales Across Multiple Platforms
• 20:50 - Comparing TikTok and Amazon Sales
• 32:48 - TikTok Influencers Boost Amazon Sales
• 35:43 - Maximizing TikTok Shop With Creators
• 42:24 - TikTok Creators and Agency Partnerships
• 45:01 - Leveraging Influencer Agencies Strategically
• 47:47 - Optimizing Hero Products for TikTok
• 51:27 - Future of E-Commerce and Influencer Marketing
• 56:18 - How To Get In Touch With Josh Coleman
• 58:36 - Kevin King's Words Of Wisdom

#410 - When Does Price Really Matter on Amazon with Chad Rubin

Can a laid-off Wall Street analyst turn a small vacuum cleaner parts store into a thriving e-commerce empire? Chad Rubin did just that, and in this episode, he shares his remarkable journey from the financial crisis of 2008 to becoming a pioneer in the world of Amazon selling. We explore how Chad's commitment to high-quality products and strategic pricing propelled his private-label business to success. Discover the pivotal moments that led to the birth of Skubana, a multi-marketplace management powerhouse, and his latest venture, Profasee, which revolutionizes dynamic pricing for sellers.

 

Chad's story is a testament to the power of continuous innovation in e-commerce. We discuss the relentless need for product iteration, the complexities of protecting intellectual property in China, and the creation of Skubana as a response to the inefficiencies in existing inventory management systems. From transitioning between platforms like Volusion, Magento, and Shopify to addressing the unique challenges of the e-commerce landscape, Chad provides invaluable insights that every entrepreneur can learn from. 

 

But Chad's contributions go beyond his own businesses. Tune in to hear about the evolution of the Prosper Show conferences, a leading event for Amazon sellers co-founded by Chad to foster community and knowledge sharing. We also dive into the intricacies of dynamic pricing strategies with Profasee, comparing them to Uber's surge pricing and exploring their impact on profitability. Whether you're an e-commerce novice or a seasoned seller, Chad's expertise and passion for the industry will leave you inspired and armed with strategies to elevate your own Amazon business.

In episode 410 of the AM/PM Podcast, Kevin and Chad discuss:

• 08:17 - Evolution of Aftermarket Parts Industry
• 11:09 - Constant Innovation in E-Commerce Business
• 13:39 - Challenges of Protecting Intellectual Property
• 18:47 - Evolution of Prosper Show Conferences
• 18:48 - Entrepreneur Launches Various Business Ventures
• 24:12 - Evolution of International Seller Conference
• 29:45 - The Truth About E-Commerce Conferences
• 35:10 - Advanced Pricing Strategies for E-Commerce Sellers
• 39:59 - Enhancing E-Commerce Pricing Strategies
• 40:43 - Effectiveness of Static Pricing Strategy
• 46:03 - More Strategies for E-Commerce Success
• 51:52 - Kevin King's Words Of Wisdom

#409 - Balancing Life & Biz: Surviving a Stroke & Scaling Amazon Brands with Adam Heist

Adam Heist, famously known as Adam Runquist, shares his extraordinary journey from the corporate energy sector to becoming a top-tier Amazon seller. Discover how Adam's expertise in mergers and acquisitions led him to identify the untapped potential of physical products, eventually leading to the creation and a 7-figure exit of his own Amazon brand. We'll also hear about his adventurous travels in Bali, insights into the transformative impact of branding and AI on Amazon sellers, and his continued ventures managing multiple brands and a thriving YouTube channel.

 

Join us as Adam opens up about the challenges of content creation, balancing a high-demand executive job while running multiple Amazon brands, and the strategic decision to transition from a corporate career to full-time entrepreneurship. He dives into the emotional and financial turbulence he faced, including a life-changing stroke recovery, and how these experiences have shaped his approach to business and life. From navigating divorce to leveraging affiliate marketing and online courses, Adam's story is a testament to resilience and adaptability.

 

Finally, explore the intricate world of Amazon selling with a focus on AI-driven strategies, the necessity of building robust business teams, and the importance of personalized organic rankings. Adam provides practical advice on creating resilient operations, leveraging Filipino talent for scaling, and the ever-evolving landscape of e-commerce. Get ready to be inspired by Adam's invaluable lessons on staying ahead in the competitive market, the power of personal reinvention, and the future of Amazon selling.

In episode 409 of the AM/PM Podcast, Kevin and Adam discuss:

• 00:00 - Amazon-Seller Journey With Adam Heist
• 00:30 - Is It Adam Heist Or Adam Adam Runquist??
• 06:52 - Entrepreneurship, Life Change, and Reflection
• 16:30 - Van Life Experience in Australia
• 17:37 - Stroke Recovery and Unexpected Setback
• 22:36 - Building a Resilient Business Team
• 23:46 - Lesson on Business Operations Independence
• 26:55 - Business Operations Supply Chain Management
• 29:13 - Business Building and Content Creation
• 32:59 - Business Growth Through Investments and Learning
• 38:19 - Ethics in Amazon Agency Industry
• 38:35 - Expanding Perspectives for Amazon Sellers
• 45:51 - Future of Amazon Selling With AI
• 46:50 - Personal Growth and Business Success
• 49:39 - Future of Keyword Targeting on Amazon
• 53:36 - Future of Amazon Organic Ranking
• 55:32 - Preparing for E-Commerce Success
• 59:26 - Kevin King's Words Of Wisdom

#408 - Innovating E-Commerce Through AI with Max Sinclair

What if artificial intelligence could revolutionize your e-commerce business? That's exactly what Max Sinclair, a former Amazon insider turned AI entrepreneur, believes and shares with us in this eye-opening episode. With six years of experience in various strategic roles at Amazon, Max's journey from managing top European accounts to founding an AI company dedicated to Amazon sellers is nothing short of inspiring. His transition from Amazon to launching his AI venture, spurred by an early demonstration of stable diffusion and the release of ChatGPT, provides a fascinating backdrop for understanding the transformative potential of AI in online marketplaces.

 

Throughout our conversation, Max dives into the challenges and future potential of AI-generated content, particularly in text and image creation. He explains the limitations of current models like GPT-4 and offers insights into how future models will evolve and improve. We also discuss the broader implications of AI technology, touching on concerns about misinformation and the role of trusted sources in mitigating these risks. Max shares compelling arguments on why staying informed and engaged with AI advancements is crucial for anyone involved in e-commerce.

 

Max's expertise shines as he introduces an advanced e-commerce tool designed to optimize product listings with remarkable speed and accuracy. This tool, integrating seamlessly with platforms like Amazon, eBay, and Walmart, offers a leap in efficiency for sellers by generating comprehensive listings, including text, infographics, and images, with just one click. We also explore the success stories of sellers who have leveraged AI to significantly improve their listing visibility and consumer preference, underscoring the transformative impact of AI in the e-commerce space. Don't miss this insightful episode where we uncover the future of AI in e-commerce with a true industry expert.

In episode 408 of the AM/PM Podcast, Kevin and Max discuss:

• 00:00 - AI in E-Commerce With Max Sinclair
• 03:10 - Strategic Account Management and Product Innovation
• 05:25 - Lessons From Amazon's Culture
• 07:55 - Opportunities in AI and E-Commerce
• 11:04 - Artificial Intelligence Revolutionizes Image Generation
• 17:16 - Challenges With Photorealistic Image Generation
• 20:11 - Future of Distinguishing Real From Fake
• 24:39 - Impact of AI on Society
• 24:50 - Future of AI Generative Content Models
• 32:05 - AI Product Listing Optimization and Generation
• 36:42 - Insights on AI in E-Commerce
• 39:09 - ChatGPT Prompting for Genuine Responses
• 42:43 - Future of E-Commerce and AI
• 48:58 - AI in E-Commerce Evolution
• 51:46 - Exploring E-Commerce Content and AI
• 53:33 - Kevin's Market Masters Event Announcement
• 54:05 - Kevin King's Words Of Wisdom

#407 - From Freedom Ticket Student To 7-Figure Seller: The Inspiring Story of Marcela O'Campo’s Amazon Breakthrough

Join us as we sit down with Marcela O’campo, who shares her inspiring journey from Colombia to the United States and her remarkable success in the Amazon business. With a background in industrial design and engineering, Marcela transitioned from a global career at Johnson & Johnson to launching her own product line in 2020 after discovering the Freedom Ticket from Helium 10. By 2021, she achieved her first seven-figure year, transforming her life and providing her with the freedom to work from home and care for her family. Listen in as Marcela recounts her experience and the sources of inspiration that fueled her entrepreneurial journey.

 

Our conversation continues with Marcela detailing her career transitions and the personal decisions that led her to embrace the Amazon business platform. From leaving a thriving corporate job in Brazil to facing significant hardships in Colombia's countryside, Marcela’s resilience shines through. She speaks candidly about the challenges of agricultural business, financial struggles, and preparing for motherhood, all while discovering the potential of Amazon's marketplace. Marcela's story is a testament to aligning past professional experience with new opportunities and the pursuit of entrepreneurial success.

 

Lastly, we explore the practical aspects of running an Amazon business, from managing a seasonal gardening product line to navigating the visa process for a move to the U.S. Marcela shares her insights on balancing family life with business growth, the importance of unique product designs, and the potential for international expansion. Additionally, she addresses the economic contrasts between Colombia and the U.S. and emphasizes the value of educational resources like Helium 10's Freedom Ticket. Tune in for an inspiring episode filled with practical advice, personal stories, and the excitement of entrepreneurial ventures.

In episode 407 of the AM/PM Podcast, Kevin and Marcela discuss:

• 00:00 - From Colombia to the US
• 06:59 - Colombia's Image and Entrepreneurial Opportunities
• 11:59 - Language Learning and Travel Experiences 
• 14:26 - Transitioning to Online Business With Amazon
• 19:50 - Discovery of Amazon Business Opportunity
• 22:15 - Unique Online Business Success
• 23:58 - Product Design and Manufacturing Process
• 31:23 - Wholesale Marketplace for Small Retailers
• 34:51 - Business Relocation for Safety and Growth
• 35:25 - Amazon Business Visa Journey Success
• 40:26 - Balancing Family, Business, and Growth
• 50:12 - Opportunities in International E-Commerce
• 53:25 - Comparing Wages and Opportunities in Colombia
• 57:14 - Empowering Success Stories in Selling
• 58:33 - Billion Dollar Sellers Newsletter and Events
• 59:13 - Kevin King's Words Of Wisdom

#406 - Barbara Drazga’s Unique Way To Make Millions Of Dollars In E-commerce

What if resilience and innovation were the keys to e-commerce success? Meet Barbara Drazga, a marketing veteran whose journey from door-to-door sales at nine years old to managing a multimillion-dollar warehouse will captivate your imagination. Barbara’s story is filled with rich experiences, from her days as a photojournalist in Europe to navigating the financial challenges of the 2008 economic crash. Her ability to turn setbacks into triumphs is nothing short of inspiring.

 

In this episode, we pull back the curtain on Barbara's diversified e-commerce strategy. She underscores the importance of not putting all your eggs in the Amazon basket and shares how platforms like TikTok Shop, Shopify, and your own brand’s website can dramatically amplify your business reach. Listen as she reveals innovative approaches, such as live-streamed sales by influencers, and breaks down the physical layout of her cutting-edge business setup. This isn’t just theory—Barbara offers practical steps to transform your own e-commerce operations.

 

Want to master the liquidation market? Barbara spills the secrets of acquiring unprocessed loads directly from warehouses and turning them into profit goldmines. Learn how to create value bundles, use barcode lookup tools for smart purchasing, and flip products for profit with strategic pricing. Through her expertise, discover the untapped potential in liquidation and returns. Barbara's actionable insights and real-world examples make this episode a must-listen for anyone looking to thrive in the e-commerce landscape.

In episode 406 of the AM/PM Podcast, Kevin and Barbara discuss:

• 01:16 - Amazon Entrepreneurship and Collaboration 
• 07:21 - Adapting to Changes in Online Business
• 09:45 - Opportunities in E-Commerce Trends
• 10:24 - Expanding Beyond Amazon in E-Commerce
• 14:17 - Live-Streaming Wholesale Showroom Concept
• 15:43 - Liquidation Market and Wholesale Operations
• 24:38 - Exploring Liquidating Business Opportunities
• 25:26 - The Liquidation Market Insights
• 33:30 - The Psychology of Product Bundling 
• 37:41 - Creating Valuable Bundles for Amazon Sellers 
• 46:39 - Mindset Shift in Amazon Sales
• 49:18 - Kevin King's Words of Wisdom

#405 - Getting Rich on Amazon in 2024: There’s More To The Story with Robb Green

What happens when you bring together some of the brightest minds in business to share their secrets to success? Join us as we reconnect with Robb Green, a veteran Amazon FBA seller who has exited three businesses and now leads a vibrant mastermind group. We journey back to our 2016 weekly mastermind meetings and trace how these gatherings have shaped our entrepreneurial paths, highlighting the invaluable role of community and networking in our e-commerce ventures. Robb reveals the magic behind his current mastermind, which convenes in stunning locations like Hawaii, and underscores the power of collective insight in navigating the complexities of industries like e-commerce.

 

Have you ever wondered how the most effective mastermind groups operate? We dissect the essential elements that foster a productive mastermind culture, from ensuring members are both contributors and learners to maintaining a structured approach in presenting business challenges. Discover how diverse methodologies, such as curated expert panels, can provide targeted solutions and drive business growth, creating a collaborative environment akin to having your own board of directors.

 

Curious about the real journey behind building successful e-commerce brands? We share candid stories from Kevin and Robb’s journey into Amazon-selling, starting in mid-2015, and the lessons learned from both our triumphs and setbacks. Our conversation spans the strategic intricacies of managing cash flow, understanding unit economics, and leveraging platforms like TikTok to boost visibility and sales. We also delve into the transformative role of AI, exploring how custom GPTs can revolutionize business operations and why staying ahead of tech advancements is crucial for long-term success. Tune in for a rich tapestry of insights that can propel your e-commerce business to new heights!

In episode 405 of the AM/PM Podcast, Kevin and Robb discuss:

• 01:24 - Masterminds and Networking
• 08:09 - Evolving Mastermind Value and Structure
• 12:41 - Innovative Networking Event With Top Influencers
• 13:28 - Lessons in Building E-Commerce Brands
• 17:47 - Product Category Influence on Pricing
• 21:51 - Narrow Focus in E-Commerce Strategy
• 28:11 - Cash Conversion Cycle in Amazon Business Operations
• 32:01 - Forecasting Returns and Profitability on Amazon
• 36:52 - Future of AI in Business
• 44:16 - E-Commerce Seller Trends and Updates
• 44:26 - Leveraging TikTok for E-Commerce Success
• 49:50 - TikTok Shop's Impact on E-Commerce
• 52:35 - Business Owners and Case Studies
• 55:29 - Kevin King's Words Of Wisdom

#404 - The Three Buckets Of Sellers On Amazon with Luba Ilyasova & Billy Pecor

Unlock the secrets to e-commerce success with Billy Pecor and Luba Ilyasova, two industry veterans who have navigated the complexities of Amazon selling with remarkable prowess. Learn from Billy's inspiring transformation from coaching tennis to managing a $25 million portfolio at Thrasio, where his mastery of data analytics has driven success in an ever-changing landscape. Together with Luba, an expert in branding, discover the critical strategies that differentiate successful big brands from those that struggle on Amazon.

Prepare to rethink your approach to digital shelf packaging and market segmentation as our guests share their insights on tackling the unique challenges of the sexual wellness space. With a keen focus on understanding your competitors—big brands, black hat users, or private label sellers—you'll gain practical tips for selecting the right strategies to emulate. Explore the significance of sharp visual differentiation in capturing the fast-paced attention of online shoppers and understand why brand recognition alone can't keep you afloat in the digital marketplace.

Finally, grasp the future of e-commerce with a deep dive into Amazon's AI-driven tools like Comprehend and COSMO. Billy and Luba explain how these technologies can boost product relevance, combat manipulation tactics, and enhance your understanding of customer behavior. From innovative packaging strategies employed by Olay to the powerful impact of data-driven decision-making, this episode equips you with the knowledge to make your brand stand out in a fiercely competitive environment. Take advantage of this opportunity to elevate your Amazon-selling game with actionable insights from the experts.

In episode 404 of the AM/PM Podcast, Kevin, Luba, and Billy discuss:

• 00:00 - E-Commerce Experts Share Insights
• 05:13 - Transition to E-Commerce Consulting and Operations
• 11:03 - Success Strategies for E-Commerce Sellers
• 16:56 - Strategic Shift Towards Amazon Brand Acquisition
• 19:08 - Digital Shelf Packaging Strategies for E-Commerce
• 21:59 - Packaging Differentiation in Retail and Online
• 25:04 - Packaging Strategy for Online Retail
• 25:36 - Innovative E-Commerce Packaging Strategy
• 29:00 - Brand Gating and Reselling Strategy
• 34:28 - Amazon SEO and Product Strategy Observations
• 37:27 - Amazon AI Improves Product Relevance
• 41:11 - Amazon Comprehend Discussion and Tutorial
• 43:34 - Amazon COSMO Strategy Insights
• 43:49 - Evolving Customer Filters in Mobile Shopping
• 49:34 - Amazon's Brand-Centric Strategy Shift
• 52:45 - Maximizing Amazon Sales With Innovative Tactics
• 53:11 - Kevin King's Words Of Wisdom

#403 - Building A Family E-commerce Empire: The Rhino USA Journey with Ted Repic

Ever wondered how a family passion project can morph into a global e-commerce giant? Meet Ted Repic, the visionary behind Rhino USA, who, along with his sons Cameron and Dylan, took their love for the outdoors and turned it into a multiple eight-figure business. This episode unpacks their thrilling journey, from the early days of Gorilla Moto Gear to the strategic rebranding that catapulted them to success. Listen as Ted reveals the powerful combination of skills and strategies that have made Rhino USA a household name in the outdoor market.

 

Get ready for an inside look at the complexities and triumphs of running a family business. Ted dives deep into how each family member's unique strengths—Cameron's artistic flair and Dylan's competitive drive—fueled their growth. We'll discuss the challenges of inventory management, especially with the unpredictable nature of viral social media impacts and the stringent requirements of big-box retailers like Walmart. Ted also shares the balancing act of navigating Amazon's shifting landscape and the decision-making process behind choosing between FBA and FBM fulfillment methods.

 

But it doesn't stop there. Hear Ted's insights on building a strong brand identity, from investing in high-quality packaging to creating memorable unboxing experiences. Learn about the importance of authenticity in marketing, leveraging influencers, and the ever-growing impact of platforms like TikTok. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode offers invaluable lessons on branding, market expansion, and the art of customer engagement, all from the lens of a successful family-run business.

In episode 403 of the AM/PM Podcast, Kevin and Ted discuss:

• 00:00 - Building An Empire In The Outdoor Space
• 00:06 - Building A Global Brand Strategy 
• 08:55 - Growth And Success Of The Family Business
• 10:04 - Division of Roles in Family Business
• 13:28 - Starting Over
• 19:04 - Customer Feedback and New Product Development
• 20:57 - Challenges of Forecasting and Inventory Management
• 28:48 - Lifetime Warranty and Customer Engagement
• 30:08 - Navigating Customer Service and Market Expansion
• 33:18 - Global Market for Outdoor Motorcycle Parts
• 37:03 - Creating a Strong Brand Identity
• 38:31 - Personalized Customer Service and Lifetime Warranty 
• 44:10 - Customer Engagement and Brand Identity
• 45:05 - Workplace Understanding Through Hands-on Experience
• 49:51 - Identity-Based Marketing Discussion
• 49:55 - Kevin King's Words Of Wisdom

#402 - Wow Kevin, You Should Write A Book! Conversation with Morgan Gist MacDonald

Join us for an insightful episode where we chat with Morgan Gist MacDonald, founder of Paper Raven Books. Morgan shares her extensive knowledge of the self-publishing process, helping authors transform their ideas into published works. Whether you're interested in writing children's books, personal stories, or professional guides, Morgan's expertise will guide you through every step. We also touch on our personal experiences, including my own West Texas jail story, which reinforced my entrepreneurial spirit, drawing parallels between the worlds of Amazon sellers, e-commerce, and book publishing.

 

Explore the ever-evolving landscape of book buying and reading habits, from the nostalgic days of Barnes & Noble to the rise of e-books and audiobooks with Amazon and Kindle. We discuss the resurgence of interest in physical books driven by platforms like TikTok and the growth of indie bookstores alongside Amazon's dominance. Discover how publishing a book can establish authority and credibility, with real-life examples of authors landing substantial consulting gigs through strategic book publishing.

 

Get inspired by the significance of preserving personal stories and experiences, and learn about the comprehensive process of book creation, from content development to publication and marketing strategies. Morgan and I discuss the financial aspects of indie publishing, highlighting the costs and potential profits, as well as the long-term benefits of building a backlist. This episode is packed with valuable insights for anyone looking to publish a book and achieve greater success and independence in their literary endeavors.

(Timestamps) - 

In episode 402 of the AM/PM Podcast, Kevin and Morgan discuss:

• 00:00 - Entrepreneurial Journey Through Publishing
• 07:18 - Entrepreneurial Journey to Book Editing Company 
• 08:20 - The Impact of Book Publishing
• 14:00 - Leveraging Books for Client Acquisition
• 14:55 - Crafting a Purposeful Book
• 21:19 - Journey of Storytelling and Self-Discovery
• 23:15 - Curating Stories and Life Lessons
• 26:53 - Marketing Strategies for Successful Book Sales
• 32:51 - Importance of Book Marketing and Reviews
• 37:31 - Book Publishing Phases and Processes
• 40:19 - Book Publishing Costs and AI Impact
• 42:40 - Authors Playing the Long Game
• 48:36 - Publishing Process Overview and Checklist
• 49:36 - Kevin King's Words Of Wisdom