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Welcome to the AM/PM Podcast! The show for Amazon, Walmart, and TikTok Shop sellers who want to grow smarter, scale faster, and build e-commerce businesses that earn around the clock in the AM and the PM. Hosted by Helium 10’s Bradley Sutton with co-hosts Carrie Miller and Shivali Patel, this podcast dives deep into Amazon FBA, Walmart, TikTok Shop, AI strategies, and the newest trends shaping e-commerce.
Each week, you’ll hear actionable insights, real-world experiments, behind-the-scenes lessons, and conversations with the industry’s top operators and innovators. From launching products to building brands to creating revenue streams that work while you sleep, the AM/PM Podcast gives you the tools and tactics to stay ahead in a rapidly shifting online marketplace.
New episodes drop every Wednesday and Friday. And every Wednesday, you’ll also get the Helium 10 Weekly Buzz, your rapid-fire update on the latest news, new Helium 10 feature releases, and trends impacting e-commerce sellers.
Subscribe and level up your E-commerce game!
Episodes
Thursday Nov 13, 2025
Thursday Nov 13, 2025
In this episode, discover how to optimize your Amazon listings this holiday season, and our guest shares her FILTER framework and why the human touch still beats AI in driving conversions.
Unlock the secrets of e-commerce success this holiday season by mastering the art of Amazon listing optimization with Karyn Thomas, our seasoned guest with a knack for turning Amazon product pages into sales powerhouses. Journey through her inspiring transition from a marketing professional to a listing optimization guru, and discover the innovative FILTR framework that transforms ordinary product listings into irresistible offers. This episode offers a ton of strategies and insights that have propelled Karyn to the forefront of the e-commerce world, setting up your listings for stellar conversion rates and category rankings.
Dive deep into the FILTER framework, where each element, plays a pivotal role in capturing the attention and hearts of customers. Harness the power of "why" from Simon Sinek’s philosophy to engage shoppers on an emotional level, and learn practical ways to apply these concepts to your listings. Karyn also unveils the critical importance of visuals in product listings, exploring the use of advanced AI tools to enhance image analysis and storytelling that resonates with your target demographic.
As the digital landscape evolves, so must your strategies. Explore the latest trends in video content and AI integration for Amazon and beyond. Karyn discusses the growing potential of platforms like TikTok Shop and shares insights on maintaining a human touch amidst technological advancements. This conversation is packed with actionable tips to optimize your listings continuously, ensuring they remain competitive and compelling. Join us and embrace the exciting future of e-commerce with confidence and creativity.
In episode 473 of the AM/PM Podcast, Kevin and Karyn discuss:
- 00:00 - Listing Optimization Strategies for Amazon Sales
- 10:08 - Key Factors in Amazon Sales Success
- 11:28 - Listing Optimization Framework
- 18:17 - The Power of Storytelling in Sales
- 22:21 - Optimizing Amazon Listings With Images
- 29:01 - Amazon Listing Optimization Strategies
- 32:09 - Video Creation for Advertising and Listings
- 35:30 - Differentiating Product Positioning for Listings
- 41:20 - Effective Amazon Listing Design Strategies
- 45:26 - Importance of Design in Amazon Sales
- 47:37 - Human Touch in E-Commerce
- 55:50 - Human Touch in AI Marketing