1M
Downloads
512
Episodes
Welcome to the AM/PM Podcast! The show for Amazon, Walmart, and TikTok Shop sellers who want to grow smarter, scale faster, and build e-commerce businesses that earn around the clock in the AM and the PM. Hosted by Helium 10’s Bradley Sutton with co-hosts Carrie Miller and Shivali Patel, this podcast dives deep into Amazon FBA, Walmart, TikTok Shop, AI strategies, and the newest trends shaping e-commerce.
Each week, you’ll hear actionable insights, real-world experiments, behind-the-scenes lessons, and conversations with the industry’s top operators and innovators. From launching products to building brands to creating revenue streams that work while you sleep, the AM/PM Podcast gives you the tools and tactics to stay ahead in a rapidly shifting online marketplace.
New episodes drop every Wednesday and Friday. And every Friday, you’ll also get the Helium 10 Weekly Buzz, your rapid-fire update on the latest news, new Helium 10 feature releases, and trends impacting e-commerce sellers.
Subscribe and level up your E-commerce game!
Episodes
Thursday Jun 26, 2025
Thursday Jun 26, 2025
Social commerce is booming. Learn how brands use TikTok Shop, influencer campaigns, and spark ads to drive engagement and how it boosts your Amazon sales.
Can TikTok Shop really be the ultimate game-changer for brands aiming to make millions together with Amazon? Join us as we welcome Sohun Sanka, who brings firsthand experience from TikTok Shop's inception in the US, to uncover the secrets behind this booming social commerce platform. From algorithms to government scrutiny, we dissect what makes TikTok a revolutionary tool for brand success and how it stands apart from traditional platforms like Amazon and Shopify.
Discover how TikTok Shop's seamless in-app purchasing is setting new standards in e-commerce, offering brands lower CPMs and remarkable attribution capabilities. We take you through the maze of TikTok's advertising landscape, highlighting innovative ad types like Spark ads and live shopping ads that are transforming consumer engagement. Learn the strategic differences between organic content and paid ads, and why TikTok's approach to integrating shopping links directly into videos can potentially skyrocket your brand's conversions and awareness.
Engaging influencers effectively on TikTok is more than just a trend; it's a necessity. We explore the evolving landscape of influencer marketing with a focus on performance-based agreements and gamification. Hear about the transition from flat fee models to dynamic commission structures, and how brands are fostering communities of brand ambassadors to drive unmatched success. Dive into the intricacies of TikTok's strict content guidelines and discover how clear content blueprints can elevate your affiliate program. With Sohun's insights, unlock the potential to optimize your brand's impact on TikTok Shop like never before.
In episode 453 of the AM/PM Podcast, Kevin and Sohun discuss:
- 00:00 - TikTok Shop Strategy and Success
- 02:32 - Early Days of TikTok Shop
- 10:46 - The Power of Social Commerce
- 13:38 - TikTok Shop Advertising Strategy Insights
- 18:54 - Boosting Amazon Sales Through TikTok
- 19:32 - Effective Influencer Acquisition Strategies
- 24:45 - Creator Acquisition Lever Through Contests
- 27:22 - Influencer Retainer Strategies & Success
- 29:06 - Influencer Ambassador Program Success Strategies
- 34:28 - Strategic Approach to TikTok Marketing
- 36:41 - TikTok Shop Rules and Strategies
- 40:10 - Impact of Brand Affiliate Programs