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Welcome to the AM/PM Podcast! The show for Amazon, Walmart, and TikTok Shop sellers who want to grow smarter, scale faster, and build e-commerce businesses that earn around the clock in the AM and the PM. Hosted by Helium 10’s Bradley Sutton with co-hosts Carrie Miller and Shivali Patel, this podcast dives deep into Amazon FBA, Walmart, TikTok Shop, AI strategies, and the newest trends shaping e-commerce.
Each week, you’ll hear actionable insights, real-world experiments, behind-the-scenes lessons, and conversations with the industry’s top operators and innovators. From launching products to building brands to creating revenue streams that work while you sleep, the AM/PM Podcast gives you the tools and tactics to stay ahead in a rapidly shifting online marketplace.
New episodes drop every Wednesday and Friday. And every Friday, you’ll also get the Helium 10 Weekly Buzz, your rapid-fire update on the latest news, new Helium 10 feature releases, and trends impacting e-commerce sellers.
Subscribe and level up your E-commerce game!
Episodes

Thursday Aug 15, 2024
#408 - Innovating E-Commerce Through AI with Max Sinclair
Thursday Aug 15, 2024
Thursday Aug 15, 2024
What if artificial intelligence could revolutionize your e-commerce business? That's exactly what Max Sinclair, a former Amazon insider turned AI entrepreneur, believes and shares with us in this eye-opening episode. With six years of experience in various strategic roles at Amazon, Max's journey from managing top European accounts to founding an AI company dedicated to Amazon sellers is nothing short of inspiring. His transition from Amazon to launching his AI venture, spurred by an early demonstration of stable diffusion and the release of ChatGPT, provides a fascinating backdrop for understanding the transformative potential of AI in online marketplaces.
Throughout our conversation, Max dives into the challenges and future potential of AI-generated content, particularly in text and image creation. He explains the limitations of current models like GPT-4 and offers insights into how future models will evolve and improve. We also discuss the broader implications of AI technology, touching on concerns about misinformation and the role of trusted sources in mitigating these risks. Max shares compelling arguments on why staying informed and engaged with AI advancements is crucial for anyone involved in e-commerce.
Max's expertise shines as he introduces an advanced e-commerce tool designed to optimize product listings with remarkable speed and accuracy. This tool, integrating seamlessly with platforms like Amazon, eBay, and Walmart, offers a leap in efficiency for sellers by generating comprehensive listings, including text, infographics, and images, with just one click. We also explore the success stories of sellers who have leveraged AI to significantly improve their listing visibility and consumer preference, underscoring the transformative impact of AI in the e-commerce space. Don't miss this insightful episode where we uncover the future of AI in e-commerce with a true industry expert.
In episode 408 of the AM/PM Podcast, Kevin and Max discuss:
- 00:00 - AI in E-Commerce With Max Sinclair
- 03:10 - Strategic Account Management and Product Innovation
- 05:25 - Lessons From Amazon's Culture
- 07:55 - Opportunities in AI and E-Commerce
- 11:04 - Artificial Intelligence Revolutionizes Image Generation
- 17:16 - Challenges With Photorealistic Image Generation
- 20:11 - Future of Distinguishing Real From Fake
- 24:39 - Impact of AI on Society
- 24:50 - Future of AI Generative Content Models
- 32:05 - AI Product Listing Optimization and Generation
- 36:42 - Insights on AI in E-Commerce
- 39:09 - ChatGPT Prompting for Genuine Responses
- 42:43 - Future of E-Commerce and AI
- 48:58 - AI in E-Commerce Evolution
- 51:46 - Exploring E-Commerce Content and AI
- 53:33 - Kevin's Market Masters Event Announcement
- 54:05 - Kevin King's Words Of Wisdom
