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Welcome to the AM/PM Podcast! The show for Amazon, Walmart, and TikTok Shop sellers who want to grow smarter, scale faster, and build e-commerce businesses that earn around the clock in the AM and the PM. Hosted by Helium 10’s Bradley Sutton with co-hosts Carrie Miller and Shivali Patel, this podcast dives deep into Amazon FBA, Walmart, TikTok Shop, AI strategies, and the newest trends shaping e-commerce.
Each week, you’ll hear actionable insights, real-world experiments, behind-the-scenes lessons, and conversations with the industry’s top operators and innovators. From launching products to building brands to creating revenue streams that work while you sleep, the AM/PM Podcast gives you the tools and tactics to stay ahead in a rapidly shifting online marketplace.
New episodes drop every Wednesday and Friday. And every Wednesday, you’ll also get the Helium 10 Weekly Buzz, your rapid-fire update on the latest news, new Helium 10 feature releases, and trends impacting e-commerce sellers.
Subscribe and level up your E-commerce game!
Episodes
Thursday Nov 23, 2023
Thursday Nov 23, 2023
What if there was a secret formula to building successful Amazon brands, and you had the opportunity to learn from a seasoned brand strategist? Buckle up because today on the AMPM Podcast, we have a real treat for you. We're thrilled to have London-based branding expert, Frankie Thorogood, share his exceptional insights into the intricate world of E-commerce branding and marketing.
From the initial spark of passion for advertising to becoming a successful brand owner, Frankie's journey is nothing short of inspiring. We chat about his first product, a snood, and how he maneuvered its negative perception to his advantage, a classic case of turning lemons into lemonade. We also share our experiences with online selling, particularly sportswear and compression wear, discussing the unique challenges and breakthroughs that marked our journey. We even get to dissect the success story of his UK-based sportswear brand, discussing the challenges of selling on platforms like eBay and Amazon, and the need for finding the right logistics partner.
We conclude by walking you through the maze of customer feedback and its critical role in shaping a brand. We underline the importance of human interaction in understanding customer needs, a nuance often overshadowed by focus groups and AI testing. Shifting gears to marketing strategies, we share our experiences with Amazon, discussing pricing strategies and the need for understanding the buyer's perspective. All this and much more in our insightful session with Frankie Thorogood. So, tune in and gear up to dive into the fascinating world of E-commerce product branding and marketing.
In episode 370 of the AM/PM Podcast, Kevin and Frankie discuss:
- 00:00 - Branding and Marketing Strategies for Success
- 01:58 - Bookstore Trips and Changing Reading Habits
- 07:37 - Analyzing Clever Advertising Campaigns
- 14:35 - From Retail to Online
- 16:57 - Selling Sportswear and Compression Wear
- 23:04 - Building a Successful Brand on Amazon
- 37:57 - Understanding and Engaging With Customers
- 44:23 - Marketing Strategies and Branding in E-Commerce
- 47:44 - Using Simple, Confident Titles on Amazon
- 53:57 - Passionate Pursuits and Potential Businesses
- 57:25 - This Week’s Words Of Wisdom From Kevin King