AM/PM Podcast

#519 - Amazon Confirms June Prime Day & Record Number of 7-Figure Sellers Reported | Weekly Buzz 5/6/26

Amazon has confirmed that Prime Day is coming early this year. There's a record number of seven-figure Amazon sellers. Is Amazon going to take on FedEx and UPS? These buzzing stories and more on this week's episode.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

It’s official, Prime Day 2026 is in June
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS0gyS0Y0WjI1UFBZNFg4

A record number of independent sellers in Amazon’s store surpassed $1 million in sales in 2025
https://www.aboutamazon.com/news/small-business/amazon-2025-small-business-empowerment-report

Scale product discovery with AI-powered Sponsored Brands collections
https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-collections/

Amazon Launches Amazon Supply Chain Services, Opening Its Logistics Network to All Businesses
https://press.aboutamazon.com/2026/5/amazon-launches-amazon-supply-chain-services-opening-its-logistics-network-to-all-businesses

Helium 10 is hosting its first Elite workshop of the year in Irvine, California, on May 18 at Helium 10 HQ. This one-day Elite workshop will focus on a full Amazon listing optimization case study, covering everything from ideating creatives and images to building listings, improving brand stores, split testing, advertising, and conversion optimization. Speakers include Kamaljit Singh from AMZ One Step, Justin Chen from PickFu, Daniela Bolzmann of Mindful Goods, and Bradley, who will also share recent launch strategies, page-one ranking tactics, relevancy hacks, and a method he used to influence Rufus recommendations and SEO in under an hour. Tickets are normally $299, but podcast listeners and YouTube subscribers can use code ELITE100 for 100% off while seats last. Space is limited to 50 attendees, with lunch, refreshments, networking, and learning included. Register at http://h10.me/mayelite.

 

Helium 10 is also offering a free online Prime Day advertising readiness workshop led by Destaney. The session will focus specifically on getting your Amazon ads prepared for Prime Day. Register at http://h10.me/tacosmay

 

In episode 519 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

• 00:00 - Introduction
• 00:40 - June Prime Day Confirmed By Amazon
• 02:28 - Record Number of 7 Figure Amazon Sellers
• 04:15 - New Amazon Listing Creation Features 
• 08:28 - New AI Powered Sponsored Brand Ads
• 11:14 - Estimating Amazon Variation Listing Sales
• 14:31 - Amazon Takes On Fedex and UPS
• 18:16 - Southern California Helium 10 Workshop

#518 - Amazon Product Research, Zombie Listings, And Keyword Gaps

Discover smart ways to uncover hidden Amazon product and keyword opportunities, track competitor trends, spot seasonal gaps, and find new Amazon business growth angles using Helium 10’s Black Box tool.
💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

Finding profitable product opportunities on Amazon is not always about chasing what is already obvious. In this episode of the AM/PM Podcast, Carrie Miller is joined by Bradley Sutton and Shivali Patel to break down how sellers can use Helium 10’s Black Box tool to uncover hidden opportunities in products, keywords, competitors, and even abandoned listings. Instead of relying on guesswork or endless Amazon searches, they show how sellers can use filters and deeper data to build smarter shortlists and validate ideas faster.

Shivali explains how Black Box can help sellers narrow product research based on factors like review count, images, revenue, sales volume, and pricing. She also shows how keyword-based research can reveal fast-rising trends and untapped search terms that most sellers would never discover manually. The bigger lesson is that product research is not just about finding demand. It is about finding demand where competition, listing quality, or keyword targeting still leave room for a better offer.

Bradley dives into some of the most unique strategies in the episode, including how to find out-of-stock products, research seasonal items before they return, and uncover keywords that directly drove competitor sales. Carrie adds another layer by showing how Amazon Brand Analytics data inside Helium 10 can help sellers identify top-clicked and top-converting keywords, monitor keyword trends over time, and spot openings when competitors lose traction. The episode also covers finding true product competitors, hyper-filtering search results for PPC targeting, and analyzing frequently bought together history for bundling and cross-selling opportunities.

What makes this episode especially valuable is that it pushes sellers to think beyond surface-level research. The real advantage is not just seeing what is selling now, but understanding why it is selling, where the gaps are, and how to position yourself before the rest of the market catches on. For Amazon sellers who want a more strategic way to discover products, keywords, and advertising angles, this episode is a strong reminder that the best opportunities are often hiding in the data right in front of you.

In episode 518 of the AM/PM Podcast, Carrie, Shivali, and Bradley discuss:

• 00:00 - Introduction
• 01:24 - Using Black Box Products For Smarter Product Research
• 03:34 - Filtering By Reviews, Images, Revenue, And Sales
• 05:57 - Finding Niche Product Ideas You Would Miss Manually
• 06:30 - Black Box Out-Of-Stock Products And Zombie Listings
• 08:01 - Using Out-Of-Stock Data For Seasonal And Competitor Research
• 12:05 - Finding Product Opportunities With Black Box Keywords
• 14:15 - Using Search Volume, Title Density, And Competitor Filters
• 17:47 - Using Brand Analytics To Find Keyword And Product Opportunities
• 19:06 - Analyzing Top Clicked And Top Converting Competitor Keywords
• 22:51 - How To Find Keywords That Drove Competitor Sales
• 26:07 - Finding Competitors For Any Amazon Product
• 28:24 - Hyper Filtering Amazon Search Results For PPC Targeting
• 30:10 - Using Frequently Bought Together History For Ads And Bundles

Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

1. Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
6. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
7. Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!

You can also listen to the AM/PM Podcast on YouTube here!

 

#517 - New Amazon PPC Keyword Tracker Automation | Audio on Amazon Listings | Weekly Buzz 4/29/26

New AI-powered audio summaries for product detail pages, Helium 10 has a brand-new most-requested feature on Keyword Tracker, and new Kindle advertising placements.

We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

Amazon's new generative AI-powered audio feature synthesizes product summaries and reviews to make shopping easier
https://www.aboutamazon.com/news/retail/amazon-ai-shopping-features-hear-the-highlights

Kindle eReader lockscreen ads now available through Amazon DSP
https://advertising.amazon.com/en-us/resources/whats-new/kindle-e-reader-lockscreen-ads-now-available-through-adsp/

Seller Café appointments for New Seller Summit are now live
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ0ZXQk5UTE05NVVMRkdM

Sign up for the Prime Day Webinar: https://streamyard.com/watch/qUmtMXiMKvKt

That wraps up this week’s Weekly Buzz. Whether it’s AI changing how shoppers discover products, new ad placements opening up new awareness opportunities, or Helium 10 rolling out powerful new automation, the sellers who adapt early are the ones who win. Keep testing, keep optimizing, and keep building momentum. We’ll see you next week to find out what’s buzzing.

In episode 517 of the AM/PM Podcast and Weekly Buzz, Carrie covers:

• 00:45 - New AI-Powered Audio Feature on Product Pages
• 03:45 - New Amazon PPC Keyword Tracker Automation
• 08:27 - Kindle E-Reader Lock Screen Ads Available for DSP
• 10:45 - Catch Amazon Hijackers Fast with Helium 10 (Strategy of the Week)
• 13:16 - Seller Cafe Appointments Now Live for Seller Summit
• 14:23 - Prime Day Strategies Webinar

#516 - Amazon Japan, AI Ads, And Global Growth

Amazon Japan is bigger than most sellers realize. In this episode, let’s unpack market differences, cheaper ad opportunities, AI strategy, and Japan travel tips.

What makes Amazon Japan worth serious attention from global sellers? In this episode of the AM/PM Podcast, Bradley Sutton sits down with Nate Shurilla, Head of APAC at Pacvue, to break down why Japan remains one of the most overlooked opportunities in e-commerce. From marketplace size and shopper behavior to lower advertising competition, the conversation highlights why brands selling in the US or Europe should take a closer look at Japan before the window gets more crowded.

 

Bradley and Nate explore how the Japanese market differs from Western markets in ways many sellers do not expect. They discuss how Amazon and Rakuten dominate e-commerce in Japan, why convenience culture changes online shopping behavior, and how Japanese consumers often respond better to detail, trust, and brand story than flashy simplification. They also cover how lower tool adoption has created a unique opening for sellers using Helium 10 and Pacvue to gain an advantage in research, ads, and category analysis.

 

The episode then shifts into advertising and AI, where Nate shares why automation can be powerful but also dangerous when used without the right data or business context. He explains why many AI tools optimize for surface-level ad metrics instead of true business growth, and how Pacvue approaches this differently by factoring in organic performance, incrementality, budgeting, and specialized AI agents. For brands trying to decide between Helium 10 and Pacvue, Nate gives a practical breakdown of who each platform is best suited for and how both fit into a smarter advertising strategy.

 

To close things out, the episode adds a fun personal angle with Japan travel hacks and regional recommendations beyond the usual tourist stops. From scenic train rides between Osaka and Kyoto to hidden gems like Aomori and Yamagata, this conversation blends marketplace strategy with cultural perspective in a way that makes the episode both useful and memorable. It is a valuable listen for any seller interested in international expansion, smarter advertising, and understanding how local market behavior can shape global opportunity.

In episode 516 of the AM/PM Podcast, Bradley and Nate discuss:

• 00:00 - Introduction
• 00:52 - Nate Shurilla Joins Live From Japan
• 01:40 - The Hanshin Tigers And Matt Merton Story
• 04:09 - Why Nate Moved To Japan
• 05:48 - How Nate Got Into E-Commerce
• 07:03 - How Big Amazon Japan Really Is
• 08:49 - What Makes Japanese E-Commerce Different
• 10:17 - Why Japanese Shopping Pages Look So Busy
• 12:38 - Why Amazon Japan CPCs Are Still Low
• 18:17 - Why Helium 10 Users Have An Edge In Japan
• 20:20 - How To Decide If Your Brand Should Enter Japan
• 23:06 - Helium 10 Vs. Pacvue For Advertisers
• 27:05 - Japan Travel Hacks Beyond Tokyo And Kyoto
• 30:16 - Why Nate Called His Talk “AI Is Trash”
• 33:13 - The Right Way To Use AI In Advertising
• 43:02 - What The Pacvue Agent Can Do
• 45:56 - Final Takeaways And Wrap-Up

#515 - Amazon Rufus Can Now Do WHAT? + New MCF Discounts | Weekly Buzz 4/22/26

Amazon Rufus has some shiny new updates. There are some actual savings you can have now through a special program with Amazon MCF, and you can see if your variation listings are still in compliance. These stories and more on today's Helium 10 Weekly Buzz.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

How to use Rufus to check price history, find deals, auto-buy items at target prices, and more
https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant

Walmart reportedly pilots store-based marketplace order fulfillment
https://chainstoreage.com/news-briefs/2026-04-20?article=walmart-reportedly-pilots-store-based-marketplace-order-fulfillment

New ChatGPT App For Amazon Sellers
https://chatgpt.com/apps

Amazon Prime Day 2026 deadlines for deals and shipments
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOVc3NzNaQlZGQjU2QzQ4

Check review sharing eligibility with Seller Assistant
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNzc1VUMyTUE2UU5QQUg1

Multi-Channel Fulfillment 2026 Preferred Pricing
https://sellercentral.amazon.com/help/hub/reference/G53QRBEHXR2G5CCT?ref=Mktg_PT_US_MCF_AQ_Partner_Enablement_PPP_Guide

Upcoming Online and Offline Events
h10.me/amaapril

h10.me/bulgaria

h10.me/primeday26

In episode 515 of the AM/PM Podcast and Weekly Buzz, Bradley covers:

• 00:00 - Introduction
• 00:50 - All Amazon Rufus New Updates
• 09:23 - Walmart Soon to Have 3 Hour Delivery?
• 10:38 - New ChatGPT App For Amazon Sellers
• 12:07 - Prime Day Deadlines Approaching
• 13:07 - Amazon Might Owe You Thousands Of Dollars
• 16:38 - Amazon Review Sharing Eligibility
• 17:48 - Amazon Offers Big MCF Discounts
• 20:11 - Upcoming On and Offline Events

#514 - How I Manage 300+ Amazon PPC Campaigns in 30 Minutes a Week!

In this episode, learn how to manage Amazon PPC more efficiently with smarter bid rules, better keyword discovery, and practical insights on when AI can actually improve your strategy.

Managing Amazon PPC can feel overwhelming fast, especially once your account grows beyond a handful of campaigns. In this episode of the AM/PM Podcast, Bradley Sutton and Carrie Miller break down how they approach PPC in a practical, scalable, and rooted-in-real-seller-experience way. Instead of managing Amazon advertising through trial and error, they walk through the systems, prep work, and decision-making that help them manage hundreds of campaigns without spending all day inside Seller Central.

One of the biggest takeaways is that great Amazon PPC starts before the first campaign ever goes live. Carrie explains why relying only on auto campaigns to discover keywords is often an expensive mistake, especially for new products. She shares how sellers can use competitor research, reverse ASIN lookups, and keyword validation to find terms that are both relevant and realistic to rank for. Rather than chasing the biggest keywords right away, the smarter move is often to start with lower-competition long-tail phrases, build traction there, and then work upward into broader, more competitive search terms.

Bradley then shifts the conversation into how mature products can unlock new advertising opportunities through Search Query Performance data through Helium 10’s Search Query Analyzer tool, campaign structure, and keyword harvesting. He explains how to separate campaigns by purpose, such as performance, research, auto, and ASIN targeting, so each one plays a specific role. From there, winning keywords and ASINs can be moved into stronger manual campaigns, while poor performers can be paused or added as negatives where appropriate. The episode also covers dayparting, account audits, and budget adjustments for major events like Prime Day, giving sellers a framework for making smarter decisions instead of reacting blindly to spend.

What makes this episode especially valuable is its focus on building repeatable Amazon PPC systems. Bradley explains how custom bid rules in Helium 10 Ads help him gradually lower ACoS, protect profitable keywords, and manage a large account in a fraction of the time manual optimization would take. He also shares when AI makes sense and when it does not, arguing that smaller sellers often need structure more than automation. The bigger message is clear: successful Amazon advertising is not about constantly tinkering or throwing money at campaigns. It is about having the right foundation, the right data, and the discipline to optimize with intention. For sellers who want more control, more efficiency, and better long-term Amazon PPC performance, this episode delivers a roadmap worth applying right away.

In episode 514 of the AM/PM Podcast, Bradley and Carrie discuss:

• 00:00 - Introduction
• 00:55 - Why PPC Success Starts Before Launching Campaigns
• 03:11 - How Carrie Finds Realistic Keywords To Target
• 08:01 - Prime Day Keyword Research Using Historical Data
• 09:46 - Finding Out-Of-Stock Competitors For PPC Insights
• 11:55 - Using Search Query Performance For Mature Products
• 18:34 - Bradley’s Amazon PPC Campaign Structure
• 21:44 - Keyword Harvesting From Auto And Broad Campaigns
• 26:42 - Negative Keyword Rules And Pausing Poor Targets
• 31:19 - Helium 10 Ads: Bid Templates, Dayparting, And PPC Account Audits
• 38:39 - How To Increase Budgets For Prime Day And Big Events
• 40:06 - Bradley’s Custom Bid Rule Strategy For Lowering ACoS
• 50:02 - When AI Advertising Makes Sense For Sellers
• 57:08 - Case Study: Lowering ACoS With Rule-Based PPC Management

#513 - Goodbye to this MAJOR Amazon advertising payment update (For now..) | Weekly Buzz 4/15/26

A major Amazon Ads payment update has been delayed to August 1st, 2026. Amazon now has a solution for reducing storage fees and how to identify keywords that Amazon’s algorithm considers relevant to your products.

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

Update on Amazon advertiser payments
https://advertising.amazon.com/library/news/update-on-advertiser-payments/

Identify untapped product opportunities with Discover Unmet Demand
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM0FLQzhBUFBTQk40RzhN

Introducing Global Warehousing & Distribution — now available in Shenzhen, China
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWUQ5WVI1RjRSVkJIUlBX

TikTok Shop is expanding in Europe: Poland and the Benelux countries will follow soon
https://www.retaildetail.eu/news/general/tiktok-shop-is-expanding-in-europe-poland-and-the-benelux-countries-will-follow-soon/

In episode 513 of the AM/PM Podcast and Weekly Buzz, Shivali covers:

• 00:00 - Introduction
• 00:42 - MAJOR advertising payment updates delayed to August 1st, 2026
• 02:35 - Understand customer preferences with Review Insights on TikTok
• 06:34 - Identify market opportunities with NEW Discover Unmet Demand feature
• 08:56 - Identify keywords Amazon's algorithm thinks is relevant for your products
• 13:40 - Reduce storage costs with Amazon GWD in Shenzhen
• 16:11 - Is TikTok Shop finally expanding to more European countries?

 

Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

 

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

1. Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
6. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
7. Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!

You can also listen to the AM/PM Podcast on YouTube here!

#512 - 10 Strategies that Could Mean $10k For Your Brand

Do you love the idea of exiting your business after a big payday? Surprisingly, today’s guest made it happen through prioritizing work/life balance.

What if the next $10,000 in your business is not coming from a new product, but from better use of the tools you already have? In this episode of the AM/PM Podcast, Bradley Sutton and Shivali Patel break down 10 practical strategies to help Amazon sellers recover lost profits, improve visibility, and uncover overlooked opportunities in Helium 10. From launch tactics and keyword research to ad optimization and competitor tracking, this episode is packed with ideas sellers can apply right away.

 

One of the biggest themes in this episode is that small adjustments can create outsized results. Bradley shares how using Amazon Recommended Rank in Cerebro can reveal whether Amazon actually understands what your product is before a full launch. Shivali shows how a packaging change as small as 0.08 inches can reduce fulfillment fees and add thousands in profit over time. They also explain how sellers can use Helium 10 tools like Keyword Tracker boosts, Search Query Analyzer, and automated competitor insights to stop guessing and start making more informed decisions with their ads, listings, and keyword targeting.

 

The episode also highlights how sellers can think beyond Amazon alone. Bradley explains why TikTok Shop is becoming too important to ignore and shows how creators can drive sales both on TikTok and back to Amazon. Shivali then walks through how Listing Builder’s 8-in-1 keyword research workflow and AI-assisted listing creation can help sellers build more strategic, data-backed listings faster. Altogether, the episode makes a strong case that growth does not always require more effort. Sometimes it comes from using the right features the right way.

 

The strongest takeaway is simple: strategies do not make money unless you actually implement them. This episode is a reminder that many sellers are already sitting on untapped profit opportunities. Whether it is trimming wasted ad spend, finding new converting keywords, tracking competitors more intelligently, or uncovering hidden product opportunities, the sellers who win are the ones who take action. Pick two strategies from this episode, put them into practice, and you might be surprised how quickly the numbers move.

In episode 512 of the AM/PM Podcast, Bradley and Shivali discuss:

• 00:00 - Introduction
• 00:48 - Why Sellers Leave Money On The Table With Helium 10
• 02:32 - Use Amazon Recommended Rank Before You Launch
• 06:36 - Size Tier Optimization That Can Add Thousands In Profit
• 10:08 - How TikTok Shop Creators Can Boost Amazon Sales
• 15:39 - Cut Wasted Ad Spend With Dayparting Schedules
• 18:45 - Keyword Tracker Boost For Smarter Product Launches
• 24:27 - Listing Builder 8-In-1 Keyword Research And AI Listing Creation
• 32:38 - Track Competitors And Harvest New Keywords Automatically
• 38:06 - Search Query Analyzer For Better PPC And Conversion Insights
• 42:47 - Use ABA Top Search Terms To Find Competitor Sales Keywords
• 51:18 - Find Zombie Listings And Hidden Product Opportunities
• 54:29 - Final Challenge: Implement At Least Two Strategies

#511 - Is Amazon Killing Its BEST Seller Perk? Get Ready for FBA Fee Increases! | Weekly Buzz 4/8/26

Did Amazon make a move that could cost sellers tens of thousands of dollars? Extra FBA fees start next week, and Amazon and USPS aren’t breaking up after all. Catch it all on this episode of the Weekly Buzz.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Is Amazon Killing One Of Its Best Perks?
An email suggests Amazon may stop some sellers from using credit cards for ad payments starting April 15, a move that could cost heavy advertisers tens of thousands in lost cash back, miles, and rewards.

 

Fuel and logistics-related surcharge: FBA, MCF, and BWP in US and CA
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOTZRODY5N1pXWU1DR0I3

New Feature Alert! Helium 10 Black Box now lets Diamond users track the top three clicked products for a keyword over time, spot fast drop-offs or rising ASINs, and export competitor data for smarter product targeting.

Amazon Reaffirms USPS Logistics Partnership
https://www.pymnts.com/amazon/2026/amazon-reaffirms-usps-logistics-partnership/

Amazon Conference in Bulgaria
https://h10.me/bulgaria

Helium 10 is offering a special April promo: new Ads users on the Diamond plan who create their first automation rule can get their full April ad management cost covered. New upgraders can also access discounted Diamond plan offers.
Go to https://h10.me/tacosapril for more information

That’s it for this week’s Weekly Buzz. Let us know in the comments which update impacts your business the most, and we’ll see you next week with more news, strategy, and tools to help you stay ahead in e-commerce. 

In episode 511 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

• 00:00 - Introduction
• 00:43 - Is Amazon Killing One Of Its Best Perks?
• 03:59 - Get Ready for an Amazon Shipping Fee Increase Next Week!
• 08:26 - New Feature Alert: Black Box ABA ASIN Search
• 13:04 - Amazon and USPS Aren't Breaking Up After All
• 14:22 - How to Translate Amazon Keywords Instantly in Helium 10
• 17:47 - Amazon Conference in Bulgaria
• 18:27 - Free Month of Amazon Advertising Management

#510 - The Amazon Ads Mistake Costing Sellers Growth

What if your lowest ACoS strategy is secretly slowing your growth? Hear why simple ads win, hidden revenue gets missed, and sellers are rethinking Amazon PPC at the Prosper Show live.

Are you optimizing your Amazon ads for efficiency while accidentally capping your growth? In this live episode from Prosper Show in Las Vegas, Carrie Miller sits down with Destaney Wishon to unpack one of the biggest mindset shifts sellers need to make with PPC: low ACoS does not always mean smart growth. Together, they explore what happens when sellers move from outsourcing their ads to understanding them more deeply themselves, and why that transition can feel both intimidating and empowering. The conversation also ties into Helium 10 Ads Academy’s Outsourced to Optimized series, which was designed to help sellers take more control over their advertising strategy.

The conversation digs into the real decisions that separate reactive ad management from intentional strategy. Carrie shares the fear many Amazon sellers have of losing control of spend, hurting TACoS, or making the wrong changes too quickly. Destaney explains why focusing on just one KPI can be dangerous, especially when certain high-cost keywords are still essential for organic rank, brand visibility, and long-term momentum. They also break down how tools, bid rules, keyword harvesting, and filtering can help sellers manage campaigns more confidently without spending all day managing their Amazon PPC.

Another standout takeaway is how many brands are still missing major ad opportunities hiding in plain sight. Carrie and Destaney talk about the value of Sponsored Brands, overlooked campaigns that were quietly driving revenue, and why simple creatives often outperform expensive video productions. They also show how AI tools are making ad testing faster, cheaper, and more accessible than ever. To close the episode, Shivali and Carrie share quick Prosper Show conversations with Jeffrey Anderson, Parker Swanson, and Colin Raja, offering fresh perspectives on Amazon PPC mistakes, rising competition, and the operational habits that are helping brands grow faster today.

In episode 510 of the AM/PM Podcast, Shivali, Carrie, Destaney, Jeffrey, Parker, and Colin discuss:

• 00:00 - Introduction
• 00:58 - Live From The Prosper Show With Carrie Miller & Destaney Wishon
• 01:57 - Carrie Miller’s Amazon Seller Story And Helium 10 Journey
• 04:38 - The Goal Of The Outsourced To Optimized Series
• 05:34 - The Fear Of Taking Control Of Your Own Ads
• 06:41 - Why Keyword Context Matters More Than Chasing Low ACOS
• 08:54 - How Helium 10 Ads Simplifies Optimization
• 10:45 - The 3 Ways To Manage Amazon Ad Bids
• 12:32 - The $60,000 Campaigns That Were Accidentally Turned Off
• 15:14 - Why Simple Ad Creative Can Outperform Expensive Videos
• 20:12 - Why Outsource To Optimize Worked For Carrie
• 23:00 - Prosper Show Seller Insights With Jeffrey Anderson, Parker Swanson, And Colin Raja