AM/PM Podcast

#525 - Amazon Upgrades Seller Support & Walmart Sales Surge | Weekly Buzz 5/28/26

Amazon upgrades customer service to better support sellers, new AI-powered sponsored brands collections, and Walmart Q1 sales grow more than 20%. These and more buzzing news on this week's episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

Upgrades to Customer Service by Amazon help sellers save time and reduce refunds
https://sell.amazon.com/blog/announcements/upgrades-to-customer-service-by-amazon

New Feature Alert! Helium 10’s new Category Reviews and Returns feature uses Amazon’s official Selling Partner API to display category-level review topics and return reasons, helping sellers understand what customers like and dislike, and why products are being returned. Sellers can use these insights during product research or listing optimization to compare them with top-category products, identify major pain points, and reduce returns before they become a bigger issue.

Scale product discovery with AI-powered Sponsored Brands collections

https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-collections/

Walmart online sales in Q1 grow more than 20% for fifth straight quarter
https://www.digitalcommerce360.com/article/walmart-online-sales/

Protect your shipments from U.S. Customs holds with AGL
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRFpHSEZNMkRHSEFNUEtC

Walmart, Instacart, and others see ecommerce delivery race as a revenue opportunity

https://www.emarketer.com/content/walmart-instacart-stord-ecommerce-delivery-race-revenue-opportunity

Before we wrap up, one last thing for all of you getting ready for Prime Day. We have a Prime Day Prep Checklist that’s packed with ideas, strategies, and action items to help you make this your biggest Prime Day yet.

 

We’ll drop the link below so you can download it, go through the checklist, and start optimizing while there’s still time. Whether it’s your listings, keywords, promotions, inventory, or advertising strategy, this checklist is designed to help you get prepared and maximize your sales during one of the biggest shopping events of the year.

Get the Prime Day Prep Checklist: https://pages.helium10.com/2026-prime-day-checklist 

 

That’s all we have for this week’s Weekly Buzz. Thanks so much for watching, and we’ll see you again next week to see what’s buzzin’.

 

In episode 525 of the AM/PM Podcast and Weekly Buzz, Carrie talks about:

• 00:00 - Introduction
• 00:42 - Amazon Upgrades Customer Service
• 02:59 - See Why Customers are Returning Products Before They Hurt Your Business
• 11:24 - New AI-Powered Sponsored Brands Collections
• 13:08 - Walmart Online Sales Continue to Grow
• 15:14 - TikTok Product Finder & Hot Videos Tool
• 18:45 - Protect Shipments from US Customs Holds with AGL
• 21:01 - The Delivery Speed Race is On

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Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

1. Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
6. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
7. Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
8. You can also listen to the AM/PM Podcast on YouTube here!

#524 - Claude AI For Amazon Sellers

Learn how Claude can help Amazon sellers organize workflows, automate tasks, improve keyword research, build smarter systems, and save time in business and life.

AI is no longer just a tool for writing quick prompts or brainstorming ideas. In this episode of the AM/PM Podcast, Bradley Sutton sits down with Andrew Bell and Zoe Lu to explore how Amazon sellers can use Claude to organize their business, simplify daily tasks, and create repeatable systems that save serious time. Bradley opens by sharing his own failed attempt at using Claude for a presentation, proving an important point: AI is only as good as the context, instructions, and structure you give it.

 

Andrew breaks down what makes Claude different from a basic chatbot experience. He explains how Claude Chat, Claude Co-Work, Claude Code, skills, sub-agents, and scheduled tasks can help sellers move from simple conversations to actual workflows. For Amazon sellers, this can mean pulling keyword data, organizing it into Excel, mapping search intent, building product truth cards, judging keyword relevance, and even using Claude to support listing optimization, PPC planning, and product research.

 

Zoe then brings the conversation back to a beginner-friendly level by explaining how sellers can get started. Her advice is to install the desktop app, use Claude Co-Work, create a “brain” folder with personal and business context, connect the tools you already use, and turn repeated tasks into projects, schedules, dashboards, or skills. From managing calendars and emails to organizing files, creating daily briefs, analyzing customer feedback, or preparing for meetings, Claude becomes more powerful when it understands your goals and connects with your workflow.

 

The biggest takeaway is that Amazon sellers do not need to become AI experts overnight, but they do need to start building AI into their operations. Claude can help reduce busywork, organize messy information, create smarter processes, and uncover insights faster when used correctly. For sellers who want to stay competitive, the opportunity is not just using AI once in a while, but building repeatable systems that help them work faster, think more clearly, and grow smarter.

In episode 524 of the AM/PM Podcast, Bradley, Andrew, and Zoe discuss:

• 00:00 - Introduction
• 02:58 - Claude Vs. ChatGPT: What Amazon Sellers Should Know
• 04:33 - Claude Chat, Co-Work, And Code Explained
• 08:31 - Using Claude Skills Like Repeatable SOPs
• 12:49 - Turning Keyword Research Into Excel Workflows
• 16:18 - Product Truth Cards And Keyword Relevance Checks
• 19:02 - Helium 10 MCP And Faster AI Workflows
• 20:12 - Simple Life Automation Ideas With Claude
• 25:59 - Zoe’s Beginner Guide To Getting Started
• 29:02 - Building A “Brain” Folder For Better Outputs
• 35:23 - Tasks, Projects, Scheduled Agents, And Dashboards
• 42:31 - Q&A: Helium 10 Claude Connector, Agents, And Claude Workflows

#523 - RIP Rufus! Hello Alexa For Shopping | Weekly Buzz 5/21/26

Amazon Rufus is no more. It's been replaced by Alexa for shopping. There are some new badges you might be able to get for your listings. These stories and more on today's episode.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

Meet Alexa for Shopping, your personalized, agentic AI assistant on Amazon
https://www.aboutamazon.com/news/retail/alexa-for-shopping-ai-assistant

How to use Alexa for Shopping to compare products, check price history, auto-buy items at target prices, and more
https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant

New Feature Alert! Helium 10 Ads now lets sellers create bid rules based on Keyword Tracker rankings.

This means you can get bid increase or decrease suggestions when your sponsored rank drops or improves for specific keywords, helping you stay competitive during launches without constantly checking ranks manually. It’s especially useful for sellers trying to maintain top sponsored placements and scale Amazon PPC optimization faster.

Help customers discover your new products with new or notable arrival badges
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNzI5TTc0NVpQUTVVSEoy

Turn unsold inventory into recovered value
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWEtVQVBXMjdETEI5VEVX

TikTok Shop Now Open To All In New Change
https://www.spinsouthwest.com/news/tiktok-shop-now-open-to-all-in-new-change-2260665

Amazon Advertising Event in Seoul, Korea
https://h10.me/seoul

In episode 523 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

• 00:00 - Introduction
• 00:42 - RIP Rufus, Hello Alexa For Shopping
• 16:39 - Managing Amazon PPC Bids Based on Keyword Ranks 
• 24:27 - New Amazon Badges
• 25:28 - Get Amazon Demand While On Other Websites
• 28:53 - Liquidation Options For Amazon Products
• 30:52 - TikTok Shop Ireland Now Open For Business
• 31:12 - Amazon Advertising Event in Seoul, Korea

#522 - 15 Prime Day & AI Strategies to Maximize Amazon Sales – Part 2

Part 2 of this Prime Day series uncovers the AI, Rufus, retargeting, inventory, and deal strategies Amazon sellers may be overlooking before the big event.

In part 2 of this two-part Prime Day strategy series, Shivali Patel and Carrie Miller bring together another lineup of Amazon, advertising, AI, logistics, and e-commerce experts to share what sellers should be doing before, during, and after major shopping events like Amazon Prime Day. This episode goes beyond basic discounting and looks at the bigger picture: retargeting high-intent shoppers, optimizing listings for both A9 and Rufus, improving product images, planning inventory, and using external traffic to create more sales opportunities.

 

The conversation starts with PPC and listing optimization strategies with Vincenzo Toscano, including how to build Sponsored Display campaigns around shoppers who viewed your products but did not buy, analyze competitor reviews with Helium 10, and track share of voice to spot openings when competitors lose visibility. Andrew Bell also walks through Helium 10’s AI Listing Optimizer, showing how sellers can use product images, buyer questions, keywords, and Rufus-focused prompts to create listings that are both searchable and conversion-friendly.

 

This second installment also dives into overlooked growth channels outside of Amazon. Norm Farrar’s strategy about how sellers should learn how Google Business Profile posts, offers, events, press releases, and deal communities can help drive traffic before, during, and after Prime Day. On the operations side, Burak Yolga explains why inventory check-in timing can make or break a sales event, and why sellers should think carefully about FBA placement, reimbursement audits, FBM backup listings, and omnichannel expansion.

 

To close out this two-part series, more experts like, Anthony Cofranceso, Mansour Norouzi, Tomer Rabinovich, and Josh Hadley share more ways to make smarter decisions with data and AI, from Prime Day deal structures and post-event remarketing to variation research, customer reporting, hiring workflows, and Market Tracker 360. Whether you are preparing for Prime Day, launching new variations, improving your product detail page, or protecting profit margins, this episode shows how the right preparation can turn a short-term shopping event into long-term brand growth.

In episode 522 of the AM/PM Podcast, Shivali, Carrie, and guest speakers discuss:

• 00:00 - Introduction
• 01:09 - Vincenzo Toscano’s Prime Day And AI Strategies
• 01:25 - Retargeting Shoppers With The Wishlist Snipe Strategy
• 02:40 - Using AI And Review Insights To Improve Listings
• 04:04 - Tracking Competitor Share Of Voice With Market Tracker
• 06:32 - Andrew Bell Shows Helium 10’s AI Listing Optimizer
• 09:49 - AI Product Image Generation And Listing Creative Tools
• 14:03 - Anthony Cofrancesco’s Product Opportunity Explorer Strategy
• 15:37 - Matching PDP Images To Amazon Shopper Priorities
• 19:44 - Using Google Business Profile For Prime Day Traffic
• 24:45 - Press Releases, LLM Visibility, And Deal Communities
• 29:17 - Burak On Prime Day Inventory And FBA Check-In Timing
• 37:39 - Mansoor’s Prime Day Deal And Advertising Timeline
• 48:07 - Using AI To Build Better Customer Reporting Dashboards
• 50:09 - Using Helium 10 Xray And AI For Variation Research
• 54:16 - AI Tools For Hiring, Team Updates, And Market Tracking

#521 - How to Get Amazon Disbursements Every Day, 30-Minute Delivery, & More | Weekly Buzz 5/13/26

How to get money from Amazon every day. There's now a 30-minute delivery, and a strategy you won't find anywhere else. These and more buzzing news on this week's episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

Amazon Ads introduces Dynamic TV Creative for Prime Video
https://advertising.amazon.com/en-us/library/news/dynamic-tv-creative/

Helium 10 New Feature Alert: Our TikTok Ads tool now includes inventory-based automation rules that can remove products from GMV Max campaigns when stock drops below a set threshold. When inventory is replenished, the tool can automatically re-add products, helping sellers avoid wasting ad spend on low-stock items while saving time on manual campaign management.

Amazon Rolls Out Amazon Now to Dozens of Cities Across the U.S., Providing 30-Minute Delivery to Millions of Customers
https://press.aboutamazon.com/2026/5/amazon-rolls-out-amazon-now-to-dozens-of-cities-across-the-u-s-providing-30-minute-delivery-to-millions-of-customers

Amazon Singapore cuts ‘less than 10%’ of workforce as it winds down Fresh delivery, local seller operations
https://www.channelnewsasia.com/singapore/amazon-singapore-layoffs-fresh-grocery-delivery-service-6106446

Helium 10 is hosting the Elite Listing Optimization and Creative Masterclass on May 18 at its headquarters in Irvine, California, featuring Bradley, Carrie, and other experts sharing exclusive strategies for Amazon, TikTok, and Walmart sellers, including AI-powered listing creative, competitor keyword research, AI image generation, A+ content, split testing, and Amazon storefront optimization. Seats are available at http://h10.me/mayelite, and listeners can use code ELITE100 to get your tickets for free.

Helium 10 is also promoting the 2026 Amazon Prime Day Ad Summit in Seoul, Korea, where Bradley will be speaking; sellers in Asia can check details and sign up at http://h10.me/seoul

 

In episode 521 of the AM/PM Podcast and Weekly Buzz, Shivali covers:

• 00:00 - Introduction
• 00:39 - How to Get Amazon Disbursements Daily
• 02:38 - Amazon Introduces Customizable Prime TV Ads
• 04:43 - TikTok Ads Inventory Rule Setup
• 06:52 - Amazon Rolls Out Amazon Now for 30-Minute Deliveries
• 08:22 - A Strategy No Other Tool Has
• 11:02 - Amazon Singapore Shuts Down 3rd Party Sellers
• 11:34 - Your Exclusive Invite to Our Listing Optimization & Creative Masterclass
• 13:50 - See Bradley Speak in Korea

#520 - 15 Prime Day & AI Strategies to Maximize Amazon Sales – Part 1

In part 1 of this 2-part series, Amazon experts share Prime Day, AI, TikTok, PPC, image testing, and Helium 10 strategies to help sellers prepare, optimize, and win bigger.

 

In this special Part 1 of a two-part AM/PM Podcast series, Carrie Miller brings together top Amazon, TikTok Shop, PPC, image optimization, AI, and Helium 10 experts to help sellers prepare for Prime Day. The episode focuses on strategies that can be implemented before the rush, from improving conversion rates and campaign structure to using AI tools for faster execution.

The first set of experts dives into practical Prime Day tactics, including using AMC audiences to target higher-converting shoppers, scaling international keyword research with Google Sheets AI and Helium 10, and using AI-assisted workflows to build PPC bulk files. The episode also highlights the importance of main image testing, with strategies from PickFu and AMC One Step showing how sellers can benchmark against competitors, test creative angles, and use SERP simulations to improve click-through rates.

 

TikTok also plays a major role in this episode. Sellers learn how to validate products with Helium 10’s TikTok Hot Videos, use TikTok as a top-of-funnel channel for Amazon Prime Day, and create subtle content that drives inbound interest without relying on overt Amazon calls to action. Experts also discuss protecting margins, avoiding unnecessary over-discounting, and using voice-to-text AI tools like WhisperFlow to speed up daily e-commerce workflows.

 

The episode closes with advanced strategies around external traffic, listing optimization, Market Tracker 360, hybrid Prime Day deal structures, and AI-powered product briefs. The biggest lesson is clear: Prime Day success is not just about running a discount. It is about preparing early, improving conversion, understanding your market, using data wisely, and applying AI where it saves time and sharpens decision-making. This first part sets the foundation for sellers who want to turn Prime Day traffic into profitable, long-term momentum.

 

In episode 520 of the AM/PM Podcast, Carrie, Shivali, and guest speakers discuss:

• 00:00 - Introduction
• 01:37 - Destaney Wishon: AMC Audience Strategy
• 05:48 - Ritu Java: AI keyword and PPC Hacks
• 15:38 - Adrienne Van Nimer: Image Testing Workflow
• 19:18 - Alina Vlaic: Prime Day, TikTok, and AI tips
• 26:02 - Michelle Barnum-Smith: TikTok Prime Day Strategy
• 34:58 - Kamaljit Singh: Main Image Testing Tip
• 41:11 - Leo Sgovio: External Traffic and Listings Strategy
• 52:39 - Delaney Del Mundo: Deals and Market Insights

#519 - Amazon Confirms June Prime Day & Record Number of 7-Figure Sellers Reported | Weekly Buzz 5/6/26

Amazon has confirmed that Prime Day is coming early this year. There's a record number of seven-figure Amazon sellers. Is Amazon going to take on FedEx and UPS? These buzzing stories and more on this week's episode.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

It’s official, Prime Day 2026 is in June
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHS0gyS0Y0WjI1UFBZNFg4

A record number of independent sellers in Amazon’s store surpassed $1 million in sales in 2025
https://www.aboutamazon.com/news/small-business/amazon-2025-small-business-empowerment-report

Scale product discovery with AI-powered Sponsored Brands collections
https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-collections/

Amazon Launches Amazon Supply Chain Services, Opening Its Logistics Network to All Businesses
https://press.aboutamazon.com/2026/5/amazon-launches-amazon-supply-chain-services-opening-its-logistics-network-to-all-businesses

Helium 10 is hosting its first Elite workshop of the year in Irvine, California, on May 18 at Helium 10 HQ. This one-day Elite workshop will focus on a full Amazon listing optimization case study, covering everything from ideating creatives and images to building listings, improving brand stores, split testing, advertising, and conversion optimization. Speakers include Kamaljit Singh from AMZ One Step, Justin Chen from PickFu, Daniela Bolzmann of Mindful Goods, and Bradley, who will also share recent launch strategies, page-one ranking tactics, relevancy hacks, and a method he used to influence Rufus recommendations and SEO in under an hour. Tickets are normally $299, but podcast listeners and YouTube subscribers can use code ELITE100 for 100% off while seats last. Space is limited to 50 attendees, with lunch, refreshments, networking, and learning included. Register at http://h10.me/mayelite.

 

Helium 10 is also offering a free online Prime Day advertising readiness workshop led by Destaney. The session will focus specifically on getting your Amazon ads prepared for Prime Day. Register at http://h10.me/tacosmay

 

In episode 519 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

• 00:00 - Introduction
• 00:40 - June Prime Day Confirmed By Amazon
• 02:28 - Record Number of 7 Figure Amazon Sellers
• 04:15 - New Amazon Listing Creation Features 
• 08:28 - New AI Powered Sponsored Brand Ads
• 11:14 - Estimating Amazon Variation Listing Sales
• 14:31 - Amazon Takes On Fedex and UPS
• 18:16 - Southern California Helium 10 Workshop

#518 - Amazon Product Research, Zombie Listings, And Keyword Gaps

Discover smart ways to uncover hidden Amazon product and keyword opportunities, track competitor trends, spot seasonal gaps, and find new Amazon business growth angles using Helium 10’s Black Box tool.
💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10

Finding profitable product opportunities on Amazon is not always about chasing what is already obvious. In this episode of the AM/PM Podcast, Carrie Miller is joined by Bradley Sutton and Shivali Patel to break down how sellers can use Helium 10’s Black Box tool to uncover hidden opportunities in products, keywords, competitors, and even abandoned listings. Instead of relying on guesswork or endless Amazon searches, they show how sellers can use filters and deeper data to build smarter shortlists and validate ideas faster.

Shivali explains how Black Box can help sellers narrow product research based on factors like review count, images, revenue, sales volume, and pricing. She also shows how keyword-based research can reveal fast-rising trends and untapped search terms that most sellers would never discover manually. The bigger lesson is that product research is not just about finding demand. It is about finding demand where competition, listing quality, or keyword targeting still leave room for a better offer.

Bradley dives into some of the most unique strategies in the episode, including how to find out-of-stock products, research seasonal items before they return, and uncover keywords that directly drove competitor sales. Carrie adds another layer by showing how Amazon Brand Analytics data inside Helium 10 can help sellers identify top-clicked and top-converting keywords, monitor keyword trends over time, and spot openings when competitors lose traction. The episode also covers finding true product competitors, hyper-filtering search results for PPC targeting, and analyzing frequently bought together history for bundling and cross-selling opportunities.

What makes this episode especially valuable is that it pushes sellers to think beyond surface-level research. The real advantage is not just seeing what is selling now, but understanding why it is selling, where the gaps are, and how to position yourself before the rest of the market catches on. For Amazon sellers who want a more strategic way to discover products, keywords, and advertising angles, this episode is a strong reminder that the best opportunities are often hiding in the data right in front of you.

In episode 518 of the AM/PM Podcast, Carrie, Shivali, and Bradley discuss:

• 00:00 - Introduction
• 01:24 - Using Black Box Products For Smarter Product Research
• 03:34 - Filtering By Reviews, Images, Revenue, And Sales
• 05:57 - Finding Niche Product Ideas You Would Miss Manually
• 06:30 - Black Box Out-Of-Stock Products And Zombie Listings
• 08:01 - Using Out-Of-Stock Data For Seasonal And Competitor Research
• 12:05 - Finding Product Opportunities With Black Box Keywords
• 14:15 - Using Search Volume, Title Density, And Competitor Filters
• 17:47 - Using Brand Analytics To Find Keyword And Product Opportunities
• 19:06 - Analyzing Top Clicked And Top Converting Competitor Keywords
• 22:51 - How To Find Keywords That Drove Competitor Sales
• 26:07 - Finding Competitors For Any Amazon Product
• 28:24 - Hyper Filtering Amazon Search Results For PPC Targeting
• 30:10 - Using Frequently Bought Together History For Ads And Bundles

Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

1. Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
6. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
7. Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!

You can also listen to the AM/PM Podcast on YouTube here!

 

#517 - New Amazon PPC Keyword Tracker Automation | Audio on Amazon Listings | Weekly Buzz 4/29/26

New AI-powered audio summaries for product detail pages, Helium 10 has a brand-new most-requested feature on Keyword Tracker, and new Kindle advertising placements.

We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

Amazon's new generative AI-powered audio feature synthesizes product summaries and reviews to make shopping easier
https://www.aboutamazon.com/news/retail/amazon-ai-shopping-features-hear-the-highlights

Kindle eReader lockscreen ads now available through Amazon DSP
https://advertising.amazon.com/en-us/resources/whats-new/kindle-e-reader-lockscreen-ads-now-available-through-adsp/

Seller Café appointments for New Seller Summit are now live
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ0ZXQk5UTE05NVVMRkdM

Sign up for the Prime Day Webinar: https://streamyard.com/watch/qUmtMXiMKvKt

That wraps up this week’s Weekly Buzz. Whether it’s AI changing how shoppers discover products, new ad placements opening up new awareness opportunities, or Helium 10 rolling out powerful new automation, the sellers who adapt early are the ones who win. Keep testing, keep optimizing, and keep building momentum. We’ll see you next week to find out what’s buzzing.

In episode 517 of the AM/PM Podcast and Weekly Buzz, Carrie covers:

• 00:45 - New AI-Powered Audio Feature on Product Pages
• 03:45 - New Amazon PPC Keyword Tracker Automation
• 08:27 - Kindle E-Reader Lock Screen Ads Available for DSP
• 10:45 - Catch Amazon Hijackers Fast with Helium 10 (Strategy of the Week)
• 13:16 - Seller Cafe Appointments Now Live for Seller Summit
• 14:23 - Prime Day Strategies Webinar

#516 - Amazon Japan, AI Ads, And Global Growth

Amazon Japan is bigger than most sellers realize. In this episode, let’s unpack market differences, cheaper ad opportunities, AI strategy, and Japan travel tips.

What makes Amazon Japan worth serious attention from global sellers? In this episode of the AM/PM Podcast, Bradley Sutton sits down with Nate Shurilla, Head of APAC at Pacvue, to break down why Japan remains one of the most overlooked opportunities in e-commerce. From marketplace size and shopper behavior to lower advertising competition, the conversation highlights why brands selling in the US or Europe should take a closer look at Japan before the window gets more crowded.

 

Bradley and Nate explore how the Japanese market differs from Western markets in ways many sellers do not expect. They discuss how Amazon and Rakuten dominate e-commerce in Japan, why convenience culture changes online shopping behavior, and how Japanese consumers often respond better to detail, trust, and brand story than flashy simplification. They also cover how lower tool adoption has created a unique opening for sellers using Helium 10 and Pacvue to gain an advantage in research, ads, and category analysis.

 

The episode then shifts into advertising and AI, where Nate shares why automation can be powerful but also dangerous when used without the right data or business context. He explains why many AI tools optimize for surface-level ad metrics instead of true business growth, and how Pacvue approaches this differently by factoring in organic performance, incrementality, budgeting, and specialized AI agents. For brands trying to decide between Helium 10 and Pacvue, Nate gives a practical breakdown of who each platform is best suited for and how both fit into a smarter advertising strategy.

 

To close things out, the episode adds a fun personal angle with Japan travel hacks and regional recommendations beyond the usual tourist stops. From scenic train rides between Osaka and Kyoto to hidden gems like Aomori and Yamagata, this conversation blends marketplace strategy with cultural perspective in a way that makes the episode both useful and memorable. It is a valuable listen for any seller interested in international expansion, smarter advertising, and understanding how local market behavior can shape global opportunity.

In episode 516 of the AM/PM Podcast, Bradley and Nate discuss:

• 00:00 - Introduction
• 00:52 - Nate Shurilla Joins Live From Japan
• 01:40 - The Hanshin Tigers And Matt Merton Story
• 04:09 - Why Nate Moved To Japan
• 05:48 - How Nate Got Into E-Commerce
• 07:03 - How Big Amazon Japan Really Is
• 08:49 - What Makes Japanese E-Commerce Different
• 10:17 - Why Japanese Shopping Pages Look So Busy
• 12:38 - Why Amazon Japan CPCs Are Still Low
• 18:17 - Why Helium 10 Users Have An Edge In Japan
• 20:20 - How To Decide If Your Brand Should Enter Japan
• 23:06 - Helium 10 Vs. Pacvue For Advertisers
• 27:05 - Japan Travel Hacks Beyond Tokyo And Kyoto
• 30:16 - Why Nate Called His Talk “AI Is Trash”
• 33:13 - The Right Way To Use AI In Advertising
• 43:02 - What The Pacvue Agent Can Do
• 45:56 - Final Takeaways And Wrap-Up