AM/PM Podcast

#531 - Amazon REDUCING Fees? | TikTok Shop Expansion in EU | Weekly Buzz 6/18/26

Amazon is further reducing fees for some sellers who launch products. TikTok shop is going live in four new countries. Walmart has a new program to ship products to Mexico. These and more buzzing news on today's episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

Get increased New Selection Program (2026) benefits starting July 30
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOUo0VzhKUFVKN01IWk5D

TikTok Shop launches in four new European markets in June
https://grandeconsumo.com/en/tiktok-shop-chega-a-quatro-novos-mercados-europeus-em-junho/

New Feature Alert! Helium 10 MCP is now available for Elite members, letting sellers connect Helium 10 data directly to Claude to analyze product opportunities, competitor keywords, profit and loss, wasted ad spend, and more without downloading spreadsheets manually. The tool can turn time-consuming tasks into quick AI-powered workflows, and it’s expected to roll out to Diamond members soon.

Upload country-specific images directly in Image Manager
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWlNCSjJEWkw0WVA3Nzk5

Walmart Opens Walmart.com to Mexican Customers
https://www.grocerytradenews.com/walmart-mexico-e-commerce-expansion/

Quick note: Helium 10 MCP is currently available first to Elite members, with Diamond access expected to roll out soon. If you want early access to this time-saving AI workflow, upgrade to the Diamond plan now and use code SSP20 for 20% off for six months, or SSP10 for 10% off for life.

In episode 531 of the AM/PM Podcast and Weekly Buzz, Bradley covers:

• 00:00 - Introduction
• 00:40 - Amazon REDUCING Fees?
• 06:29 - 4 New TikTok Shop Marketplaces
• 07:21 - Long-Awaited Helium 10 MCP 
• 11:05 - Amazon Image Manager Update
• 12:48 - Free Amazon PPC Training
• 14:54 - Walmart NARF?
• 17:11 - Waitlist for MCP

#530 - Top 10 Completely Unique Amazon & TikTok Shop Strategies – Part 5

In this episode, learn 10 Amazon and TikTok Shop strategies using Helium 10 to automate ads, find hidden product opportunities, analyze keywords, and improve profitability.

What if some of the biggest Amazon and TikTok Shop opportunities are hiding in places most sellers never check? In this episode of the AM/PM Podcast, Bradley Sutton, Carrie Miller, and Shivali Patel break down 10 unique strategies designed to help sellers save time, uncover hidden data, and make smarter decisions across Amazon and TikTok Shop.

 

The episode starts with advanced Amazon advertising strategies, including how to automatically adjust bids based on keyword rank and how sellers can use historical Brand Analytics data to see which products consistently won clicks and purchases for important keywords. These strategies can help sellers protect ranking, improve targeting, and better understand who their real competitors are over time.

 

The conversation also dives into product research and listing insights, including the “zombie hunter” method for finding out-of-stock products that used to generate strong sales. Carrie also shows how sellers can quickly uncover top keywords from Amazon search results, while Shivali explains how to use seller country data and TikTok Chrome Extension insights to better evaluate competition and customer demand.

 

For sellers expanding into TikTok Shop, this episode also covers how to manage TikTok ads more efficiently, estimate profitability across different fulfillment methods, and decide whether a product is worth testing on the platform. The closing message is clear: sellers who know where to find hidden data, automate smarter, and act on overlooked opportunities can make better decisions faster. If you are selling on Amazon, TikTok Shop, or both, this episode is packed with strategies worth implementing.

In episode 530 of the AM/PM Podcast, Bradley, Carrie, and Shivali discuss:

• 00:00 - Introduction
• 01:54 - Keyword Rank Rule Ads
• 07:05 - Black Box Zombie Hunter
• 10:15 - TikTok Chrome Extension
• 11:41 - Black Box Historical ABA For Keywords
• 14:39 - Xray Keywords
• 16:33 - Country Of Origin Chrome
• 18:25 - Elite Trainings
• 21:19 - Follow Up Timing Scheduling
• 23:37 - TikTok Ads
• 25:55 - TikTok Profitability Calculator

#529 - Amazon Listing Title Armageddon? (Or Fake News?) & Walmart and TikTok Shop "Prime Days" | Weekly Buzz 6/11/26

The most in-depth discussion on this new Amazon title change that everybody is up in arms about. But spoiler alert, I think it's not a big deal at all. This and more on this Weekly Buzz episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

Updates to improve your Amazon product titles begin on July 27
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHV0NZOTdDTktSR0pHQzlW

Walmart finally revealed its sale dates—and it starts before Prime Day
https://www.usatoday.com/story/shopping/deals/retailers/walmart/2026/06/08/walmart-summer-sale-2026-dates-announced/90467677007/

Register now for Amazon Accelerate 2026 and save $100
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHN0xKRDNINjJFSjk1QlJV

Helium 10’s free Amazon Search Anomaly tracker recently detected the biggest spike in Amazon Search Anomalies since March 2026, which may explain sudden ranking drops, de-indexing, or sales/page view dips across multiple listings. Sellers can check their Keyword Tracker and sign up at h10.me/asa to get notified when these anomalies happen, even though the main solution is simply to wait for Amazon to resolve them.

Bradley recommends binge-watching his two-part Maldives Honeymoon Launch Strategy episodes, covering Rufus or Alexa for Shopping, product research, and the exact launch steps that helped him reach page one for nearly all main keywords within one week. He also reminds sellers that while there is no immediate “Amazon listing title Armageddon,” they may need to take action by July 27th.

In episode 529 of the AM/PM Podcast and Weekly Buzz, Bradley covers:

• 00:00 - Introduction
• 00:40 - Amazon Listing Title Armageddon?
• 21:57 - Walmart, Target, TikTok Shop "Prime Days"
• 22:47 - Catching Multi-Market Amazon Hijackers
• 25:14 - Amazon Accelerate 2026 Registration Open
• 26:19 - Amazon Search Shuffle Back
• 29:22 - 2026 Amazon Launch Guide

#528 - Amazon Prime Day Advertising Playbook

Prime Day competition is rising. Learn how smarter Amazon ads, AMC audiences, DSP, video, and AI creative can help sellers capture more traffic and conversions before, during, and after it.

Prime Day is no longer just about turning up your Amazon PPC budget and hoping the extra traffic converts. In this episode of the AM/PM Podcast, Shivali Patel sits down with Destaney Wishon of BTR Media to break down what sellers should expect from Prime Day, how advertising behavior has changed, and why brands need a more intentional strategy around bids, budgets, audiences, and creative.

 

Destaney explains why campaign structure is one of the biggest levers sellers can control before a major shopping event. Instead of relying on one broad campaign, she recommends segmenting campaigns by goal, including awareness, ranking, efficiency, brand defense, auto discovery, and conquesting. This gives sellers the flexibility to shift budget based on what they actually want to accomplish, whether that is improving BSR, protecting profitability, capturing existing demand, or creating more awareness before shoppers are ready to buy.

 

The episode also dives into how AMC and DSP are changing the way Amazon sellers approach advertising. Destaney shares why shoppers often click or add to cart days before purchasing, which means brands may be cutting off future sales if they lower bids too quickly. She also explains how AMC audiences can help sellers target higher-intent shoppers, such as cart abandoners or people more likely to buy premium products, while DSP and streaming TV can help create demand before shoppers even search on Amazon.

 

To close the conversation, Destaney breaks down practical Prime Day tactics for new brands, low-priced products, lead-in and lead-out periods, dayparting, automatic campaigns, and creative assets. Her biggest reminder is that there is no one-size-fits-all Prime Day strategy. The brands that win are the ones that understand their goals, know their margins, use data wisely, and build an ad strategy that fits their business instead of copying someone else’s playbook.

In episode 528 of the AM/PM Podcast, Shivali and Destaney discuss:

• 00:00 - Introduction
• 01:48 - Destaney Wishon’s Amazon Advertising Background
• 02:49 - The 3-Part Prime Day Advertising Checklist
• 03:22 - How To Segment Campaigns By Strategy
• 05:35 - Bid Management For Ranking, Efficiency, And Discovery
• 06:32 - Why Amazon Ads Are Harder Than Before
• 09:02 - Why Shoppers Take Longer To Convert
• 10:20 - How Multiple Ad Types Improve Conversion
• 12:24 - How To Use AMC Audiences For Prime Day
• 16:21 - Creating Demand Before Shoppers Search
• 20:27 - Sponsored Prompts, Video Ads, And AI Creative
• 26:42 - Prime Day Q&A: AMC, Bids, Budgets, And New Brands

#527 - Amazon Seller News: Prime Day 2026 Dates, Extended Deadlines & More | Weekly Buzz 6/4/26

Prime Day 2026 dates have officially been announced, deadlines are shifting, and Keyword Tracker now lets you sync rankings across marketplace time zones.

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

Get ready for Amazon Prime Day: June 23–26
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSFNHUU5XMjNRRlRHMjRO

Prime Day 2026 deal deadline extended to June 9
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ1FYQjI2UDQ2NkdXSENI

New Feature Alert! Helium 10 rolled out a new marketplace-based time zone selector in Keyword Tracker, helping global sellers and agencies analyze ranking movement, keyword trends, heat maps, and historical data with clearer regional context. The update makes Keyword Tracker more accurate and scalable for teams managing Amazon performance across multiple marketplaces and time zones.

Get inventory in stock faster with AGL Preferred Routing
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQlEzQVJUS0FCVEpHU1cz

Amazon launches Prime in South Africa for under $4 a month
https://www.reuters.com/business/media-telecom/amazon-launches-prime-south-africa-under-4-month-2026-06-03/

In episode 527 of the AM/PM Podcast and Weekly Buzz, Shivali talks about:

• 00:00 - Introduction
• 00:41 - Prime Day Dates Announced! 4-Day Mega Event Incoming
• 01:10 - Deal Deadline Extended to June 9. Cash in!
• 03:16 - Keyword Tracker Now Syncs Rankings to YOUR Marketplace Time Zone
• 06:12 - New Amazon Routing Boosts Seller Revenue 13.6%
• 08:42 - Tracking Advertising on Product Pages Using Xray
• 10:25 - Prime Lands in South Africa for Under $4/Month

#526 - Stop Believing Nonsense on Amazon Rufus (Alexa For Shopping)!

Has AI really changed Amazon search? Learn what Rufus or Alexa for Shopping means for keywords, product research, and finding new Amazon opportunities before your competitors do.

Has Rufus now called Alexa for Shopping completely changed the way shoppers search on Amazon, or are sellers overreacting to the AI hype? In this episode of the AM/PM Podcast, Bradley Sutton records from the Maldives for part one of his annual Maldives Honeymoon Launch series and breaks down what has changed, what has not changed, and why Amazon sellers should still care deeply about keywords, indexing, and traditional search.

Bradley explains that AI has absolutely changed e-commerce, but not necessarily in the way many people think. Rufus (Quick note: Rufus is now rebranded as Alexa for Shopping) can make the shopping journey easier, especially when customers are looking for solutions rather than a specific product. But when shoppers already know what they want, traditional Amazon search is still one of the fastest paths to purchase. Bradley also explains how optimizing for Amazon search can help sellers optimize for Rufus, using real examples of products missing important keywords and disappearing from both search results and Rufus recommendations.

The episode then shifts into product research strategies sellers can use to find new opportunities in 2026 and beyond. Bradley walks through keyword-based research using title density, search volume, review count, and sales filters, while also comparing those methods against raw AI suggestions that can produce unreliable data. He also explains how sellers can use free Amazon tools, such as Brand Analytics and Opportunity Explorer, to uncover low-conversion keywords, weakly competitive products, and products shoppers are searching for but not finding.

Bradley also shares creative ways to discover product ideas outside of standard research tools, including spotting trends on Etsy and Pinterest, applying saturated products to new niches, taking advantage of quick-moving pop culture trends, finding abandoned “zombie listings,” and using old-school product filters that still work today. The big takeaway: AI matters, Rufus matters, but the fundamentals of Amazon product research and keyword strategy are far from dead. Sellers who combine new AI awareness with proven data-driven research methods can still find serious opportunities before the market gets crowded.

For part two of this Maldives Honeymoon Launch series, head over to the Serious Sellers Podcast and listen to episode 750. Bradley goes deeper into keyword research, launch strategy, and how to get new products ranking on page one within days: https://h10.me/750

In episode 526 of the AM/PM Podcast, Bradley covers:

• 00:00 - Introduction
• 00:35 - The Maldives Honeymoon Launch Series
• 02:25 - How AI Has Changed E-Commerce
• 04:54 - Why Sellers Are Overreacting to Rufus/Alexa for Shopping Hype
• 08:58 - Product Discovery vs. Solution Discovery
• 11:26 - Why Keyword Research Still Matters
• 13:53 - Are Prime Members Using Rufus/Alexa for Shopping Instead of Search?
• 16:14 - Amazon Search Query Performance Data
• 18:01 - Product Research Strategies for 2026
• 22:28 - Using Amazon’s Free Product Research Tools
• 24:12 - Creative Ways to Find Product Opportunities
• 27:47 - Finding Zombie Listings and Old-School Opportunities

#525 - Amazon Upgrades Seller Support & Walmart Sales Surge | Weekly Buzz 5/28/26

Amazon upgrades customer service to better support sellers, new AI-powered sponsored brands collections, and Walmart Q1 sales grow more than 20%. These and more buzzing news on this week's episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

Upgrades to Customer Service by Amazon help sellers save time and reduce refunds
https://sell.amazon.com/blog/announcements/upgrades-to-customer-service-by-amazon

New Feature Alert! Helium 10’s new Category Reviews and Returns feature uses Amazon’s official Selling Partner API to display category-level review topics and return reasons, helping sellers understand what customers like and dislike, and why products are being returned. Sellers can use these insights during product research or listing optimization to compare them with top-category products, identify major pain points, and reduce returns before they become a bigger issue.

Scale product discovery with AI-powered Sponsored Brands collections

https://advertising.amazon.com/en-us/resources/whats-new/sponsored-brands-collections/

Walmart online sales in Q1 grow more than 20% for fifth straight quarter
https://www.digitalcommerce360.com/article/walmart-online-sales/

Protect your shipments from U.S. Customs holds with AGL
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRFpHSEZNMkRHSEFNUEtC

Walmart, Instacart, and others see ecommerce delivery race as a revenue opportunity

https://www.emarketer.com/content/walmart-instacart-stord-ecommerce-delivery-race-revenue-opportunity

Before we wrap up, one last thing for all of you getting ready for Prime Day. We have a Prime Day Prep Checklist that’s packed with ideas, strategies, and action items to help you make this your biggest Prime Day yet.

 

We’ll drop the link below so you can download it, go through the checklist, and start optimizing while there’s still time. Whether it’s your listings, keywords, promotions, inventory, or advertising strategy, this checklist is designed to help you get prepared and maximize your sales during one of the biggest shopping events of the year.

Get the Prime Day Prep Checklist: https://pages.helium10.com/2026-prime-day-checklist 

 

That’s all we have for this week’s Weekly Buzz. Thanks so much for watching, and we’ll see you again next week to see what’s buzzin’.

 

In episode 525 of the AM/PM Podcast and Weekly Buzz, Carrie talks about:

• 00:00 - Introduction
• 00:42 - Amazon Upgrades Customer Service
• 02:59 - See Why Customers are Returning Products Before They Hurt Your Business
• 11:24 - New AI-Powered Sponsored Brands Collections
• 13:08 - Walmart Online Sales Continue to Grow
• 15:14 - TikTok Product Finder & Hot Videos Tool
• 18:45 - Protect Shipments from US Customs Holds with AGL
• 21:01 - The Delivery Speed Race is On

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Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers?  Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite

Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!

💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

1. Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
6. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
7. Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
8. You can also listen to the AM/PM Podcast on YouTube here!

#524 - Claude AI For Amazon Sellers

Learn how Claude can help Amazon sellers organize workflows, automate tasks, improve keyword research, build smarter systems, and save time in business and life.

AI is no longer just a tool for writing quick prompts or brainstorming ideas. In this episode of the AM/PM Podcast, Bradley Sutton sits down with Andrew Bell and Zoe Lu to explore how Amazon sellers can use Claude to organize their business, simplify daily tasks, and create repeatable systems that save serious time. Bradley opens by sharing his own failed attempt at using Claude for a presentation, proving an important point: AI is only as good as the context, instructions, and structure you give it.

 

Andrew breaks down what makes Claude different from a basic chatbot experience. He explains how Claude Chat, Claude Co-Work, Claude Code, skills, sub-agents, and scheduled tasks can help sellers move from simple conversations to actual workflows. For Amazon sellers, this can mean pulling keyword data, organizing it into Excel, mapping search intent, building product truth cards, judging keyword relevance, and even using Claude to support listing optimization, PPC planning, and product research.

 

Zoe then brings the conversation back to a beginner-friendly level by explaining how sellers can get started. Her advice is to install the desktop app, use Claude Co-Work, create a “brain” folder with personal and business context, connect the tools you already use, and turn repeated tasks into projects, schedules, dashboards, or skills. From managing calendars and emails to organizing files, creating daily briefs, analyzing customer feedback, or preparing for meetings, Claude becomes more powerful when it understands your goals and connects with your workflow.

 

The biggest takeaway is that Amazon sellers do not need to become AI experts overnight, but they do need to start building AI into their operations. Claude can help reduce busywork, organize messy information, create smarter processes, and uncover insights faster when used correctly. For sellers who want to stay competitive, the opportunity is not just using AI once in a while, but building repeatable systems that help them work faster, think more clearly, and grow smarter.

In episode 524 of the AM/PM Podcast, Bradley, Andrew, and Zoe discuss:

• 00:00 - Introduction
• 02:58 - Claude Vs. ChatGPT: What Amazon Sellers Should Know
• 04:33 - Claude Chat, Co-Work, And Code Explained
• 08:31 - Using Claude Skills Like Repeatable SOPs
• 12:49 - Turning Keyword Research Into Excel Workflows
• 16:18 - Product Truth Cards And Keyword Relevance Checks
• 19:02 - Helium 10 MCP And Faster AI Workflows
• 20:12 - Simple Life Automation Ideas With Claude
• 25:59 - Zoe’s Beginner Guide To Getting Started
• 29:02 - Building A “Brain” Folder For Better Outputs
• 35:23 - Tasks, Projects, Scheduled Agents, And Dashboards
• 42:31 - Q&A: Helium 10 Claude Connector, Agents, And Claude Workflows

#523 - RIP Rufus! Hello Alexa For Shopping | Weekly Buzz 5/21/26

Amazon Rufus is no more. It's been replaced by Alexa for shopping. There are some new badges you might be able to get for your listings. These stories and more on today's episode.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

 

Meet Alexa for Shopping, your personalized, agentic AI assistant on Amazon
https://www.aboutamazon.com/news/retail/alexa-for-shopping-ai-assistant

How to use Alexa for Shopping to compare products, check price history, auto-buy items at target prices, and more
https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant

New Feature Alert! Helium 10 Ads now lets sellers create bid rules based on Keyword Tracker rankings.

This means you can get bid increase or decrease suggestions when your sponsored rank drops or improves for specific keywords, helping you stay competitive during launches without constantly checking ranks manually. It’s especially useful for sellers trying to maintain top sponsored placements and scale Amazon PPC optimization faster.

Help customers discover your new products with new or notable arrival badges
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNzI5TTc0NVpQUTVVSEoy

Turn unsold inventory into recovered value
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWEtVQVBXMjdETEI5VEVX

TikTok Shop Now Open To All In New Change
https://www.spinsouthwest.com/news/tiktok-shop-now-open-to-all-in-new-change-2260665

Amazon Advertising Event in Seoul, Korea
https://h10.me/seoul

In episode 523 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

• 00:00 - Introduction
• 00:42 - RIP Rufus, Hello Alexa For Shopping
• 16:39 - Managing Amazon PPC Bids Based on Keyword Ranks 
• 24:27 - New Amazon Badges
• 25:28 - Get Amazon Demand While On Other Websites
• 28:53 - Liquidation Options For Amazon Products
• 30:52 - TikTok Shop Ireland Now Open For Business
• 31:12 - Amazon Advertising Event in Seoul, Korea

#522 - 15 Prime Day & AI Strategies to Maximize Amazon Sales – Part 2

Part 2 of this Prime Day series uncovers the AI, Rufus, retargeting, inventory, and deal strategies Amazon sellers may be overlooking before the big event.

In part 2 of this two-part Prime Day strategy series, Shivali Patel and Carrie Miller bring together another lineup of Amazon, advertising, AI, logistics, and e-commerce experts to share what sellers should be doing before, during, and after major shopping events like Amazon Prime Day. This episode goes beyond basic discounting and looks at the bigger picture: retargeting high-intent shoppers, optimizing listings for both A9 and Rufus, improving product images, planning inventory, and using external traffic to create more sales opportunities.

 

The conversation starts with PPC and listing optimization strategies with Vincenzo Toscano, including how to build Sponsored Display campaigns around shoppers who viewed your products but did not buy, analyze competitor reviews with Helium 10, and track share of voice to spot openings when competitors lose visibility. Andrew Bell also walks through Helium 10’s AI Listing Optimizer, showing how sellers can use product images, buyer questions, keywords, and Rufus-focused prompts to create listings that are both searchable and conversion-friendly.

 

This second installment also dives into overlooked growth channels outside of Amazon. Norm Farrar’s strategy about how sellers should learn how Google Business Profile posts, offers, events, press releases, and deal communities can help drive traffic before, during, and after Prime Day. On the operations side, Burak Yolga explains why inventory check-in timing can make or break a sales event, and why sellers should think carefully about FBA placement, reimbursement audits, FBM backup listings, and omnichannel expansion.

 

To close out this two-part series, more experts like, Anthony Cofranceso, Mansour Norouzi, Tomer Rabinovich, and Josh Hadley share more ways to make smarter decisions with data and AI, from Prime Day deal structures and post-event remarketing to variation research, customer reporting, hiring workflows, and Market Tracker 360. Whether you are preparing for Prime Day, launching new variations, improving your product detail page, or protecting profit margins, this episode shows how the right preparation can turn a short-term shopping event into long-term brand growth.

In episode 522 of the AM/PM Podcast, Shivali, Carrie, and guest speakers discuss:

• 00:00 - Introduction
• 01:09 - Vincenzo Toscano’s Prime Day And AI Strategies
• 01:25 - Retargeting Shoppers With The Wishlist Snipe Strategy
• 02:40 - Using AI And Review Insights To Improve Listings
• 04:04 - Tracking Competitor Share Of Voice With Market Tracker
• 06:32 - Andrew Bell Shows Helium 10’s AI Listing Optimizer
• 09:49 - AI Product Image Generation And Listing Creative Tools
• 14:03 - Anthony Cofrancesco’s Product Opportunity Explorer Strategy
• 15:37 - Matching PDP Images To Amazon Shopper Priorities
• 19:44 - Using Google Business Profile For Prime Day Traffic
• 24:45 - Press Releases, LLM Visibility, And Deal Communities
• 29:17 - Burak On Prime Day Inventory And FBA Check-In Timing
• 37:39 - Mansoor’s Prime Day Deal And Advertising Timeline
• 48:07 - Using AI To Build Better Customer Reporting Dashboards
• 50:09 - Using Helium 10 Xray And AI For Variation Research
• 54:16 - AI Tools For Hiring, Team Updates, And Market Tracking